Bisca Technographics
Bisca Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bisca and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 Bisca employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bisca has purchased the following applications: Microsoft 365 for Collaboration in 2016, WooCommerce for eCommerce in 2022, Intuit Mailchimp for Marketing Automation in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bisca is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bisca revenues, which have grown to $52.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bisca intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bisca Tech Stack and Enterprise Applications
Bisca Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Bisca implemented Microsoft 365 as its primary Collaboration platform. Bisca uses Microsoft 365 on their website and the implementation covers collaboration and productivity services for the company of about 350 employees based in Denmark.
Microsoft 365 is implemented to provide core Collaboration capabilities, including organization email, cloud document libraries, team chat and meetings, and file synchronization and sharing through OneDrive and SharePoint alongside Office applications. Configuration appears oriented to support cross functional business functions such as marketing, sales, and product development, centralizing document management and employee productivity workflows. Governance and rollout details are not specified in public sources, the observable signal is limited to site-level indication that Microsoft 365 is in active use by Bisca.
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Collaboration | Collaboration |
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2016 | 2016 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Bisca eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022, Bisca deployed WooCommerce on its public website to serve its direct to consumer eCommerce storefront. Bisca is a Denmark based consumer packaged goods company with approximately 350 employees, and the WooCommerce deployment is positioned as the primary web commerce engine for its online product catalog and sales channel.
The implementation of WooCommerce centers on standard eCommerce functional modules including product catalog management, shopping cart and checkout workflows, order capture and basic order management, customer account self service, and promotional pricing configuration. Configuration work emphasizes product variant handling and content driven product pages to support CPG merchandising and online product presentation.
Operational responsibility is scoped to Bisca’s digital commerce and marketing teams, with the solution embedded in the public bisca.dk site to support online sales and customer interactions across Denmark and broader EU traffic. Governance is focused on site content management and store administration using the WordPress and WooCommerce administration interfaces, enabling ongoing product and content updates by internal teams.
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eCommerce | eCommerce |
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2022 | 2022 |
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Bisca CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Intuit | Legacy | Intuit Mailchimp | Marketing Automation | CRM | n/a | 2018 | 2018 |
In 2018, Bisca implemented Intuit Mailchimp as its Marketing Automation tool to support marketing and customer engagement on its website. The deployment embedded Mailchimp signup forms and site tracking into Bisca's web pages to capture subscribers and drive email campaign delivery. Implementation centralized audience management within the marketing organization, consolidating subscriber lists and campaign assets under Intuit Mailchimp.
The Intuit Mailchimp implementation covered standard Marketing Automation capabilities including campaign templates, signup form configuration, audience segmentation, and automation workflows for basic onboarding and engagement sequences. Configuration aligned branded email templates with site-driven subscriber data and synchronized web-captured contacts into Mailchimp audiences for targeted messaging. The approach used template-driven campaign creation and automated list updates to maintain consistent subscriber segmentation.
Integrations were focused on the company website, with real-time subscriber synchronization between site forms and Intuit Mailchimp audiences. Operational scope emphasized marketing and customer engagement functions, with governance centered on list hygiene, audience segmentation rules, and campaign scheduling managed by the marketing team. The deployment prioritized web-to-email orchestration through Intuit Mailchimp as the primary Marketing Automation platform.
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Marketing Automation | CRM |
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2018 | 2018 |
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Bisca IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Bisca
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Bisca Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bisca IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bisca digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Bisca Technographics
Bisca is a Consumer Packaged Goods organization based in Denmark,
with around 350 employees and annual revenues of $52.0 million.
Bisca operates a diverse technology stack with applications such as
Microsoft 365, WooCommerce and Intuit Mailchimp,
covering areas like Collaboration, eCommerce and Marketing Automation.
Bisca has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Automattic and Intuit.
Bisca recently adopted applications including
Slack Connect in 2022, WooCommerce in 2022 and WooCommerce in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bisca’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bisca’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bisca technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.