Blippar
Blippar Technographics
Blippar Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Blippar and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 320 Blippar employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Blippar has purchased the following applications: Deltek TrafficLIVE for Agency Management in 2015, Google Workspace (Formerly Google G-Suite) for Collaboration in 2012, Zendesk Service for Customer Support in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Blippar is running and its propensity to invest more and deepen its relationship with Deltek , Google , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Blippar revenues, which have grown to $60.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Blippar intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Blippar Tech Stack and Enterprise Applications
Blippar ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Deltek | Legacy | Deltek TrafficLIVE | Agency Management | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015, Blippar implemented Deltek TrafficLIVE as its Agency Management platform for production and delivery of all projects. The deployment centralized project intake, scheduling, and delivery workflows to provide a single operational system for production and creative operations. The implementation explicitly targeted the production and delivery lifecycle to bring consistent resource planning and project management discipline to the agency.
Deltek TrafficLIVE was configured to enforce consistent resource and project management processes across teams, with standard workflows for task assignment, scheduling, capacity planning, timesheet capture, and production tracking. Configuration emphasized automation of administrative tasks to reduce manual effort for creative staff while preserving visibility into project timelines and resource utilization. The platform was used to standardize status reporting and workload allocation as part of routine project delivery.
Governance changes focused on introducing standardized intake and approval workflows, role based access for production and creative roles, and process controls to sustain consistent resourcing practices. Operational scope covered Blippar’s creative and production teams, with TrafficLIVE serving as the central agency management system for delivery work. The implementation aimed to ease the administrative burden on creative staff by consolidating resource and project management into Deltek TrafficLIVE.
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Blippar Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
In 2012, Blippar implemented Google Workspace (Formerly Google G-Suite). The deployment is referenced on Blippar's website and serves as the company's primary Collaboration platform, providing corporate email, document collaboration, file storage and calendaring across the 320-employee organization headquartered in the United Kingdom.
The Google Workspace (Formerly Google G-Suite) configuration centers on core Collaboration capabilities such as Gmail, Google Drive, Google Docs and Calendar, with administration handled via the Google Admin Console for user provisioning, group configuration and domain governance. The platform supports business functions including corporate communications, collaborative content creation and scheduling workflows, and is positioned as the enterprise collaboration backbone for internal teams and client engagement processes.
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Blippar CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Service | Customer Support | CRM | n/a | 2015 | 2015 |
In 2015, Blippar deployed Zendesk Service to manage customer-facing inquiry handling on its website, establishing a Customer Support platform for its customer service organization. The deployment used Zendesk Service as a cloud-hosted support layer embedded on the corporate site to capture inbound web tickets and route requests into a centralized support queue.
Configuration focused on core Customer Support capabilities, using Zendesk Service ticketing, a web support widget, a knowledge base for self-service content, and rule-based ticket routing and escalation policies. Standard category-aligned features such as macros, custom views, tags, and SLA policy configuration were applied to structure ticket lifecycles and prioritize triage for the support team.
Operational coverage centered on web-originated support workflows, with Zendesk Service instrumented to channel web form submissions and widget interactions into agent workspaces. The implementation supported customer service and product feedback handling by routing cases to functional queues and enabling threaded communication between agents and external requesters.
Governance emphasized ticket lifecycle management, role-based agent permissions, and staged rollout of support workflows, including escalation rules and service level expectations. Blippar maintained the Zendesk Service instance as the primary Customer Support conduit on its website, aligning support operations with structured ticket management and self-service content.
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Blippar PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2016 | 2016 |
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Blippar IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Blippar
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Blippar Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Blippar IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Blippar digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Blippar Technographics
Blippar is a Professional Services organization based in United Kingdom,
with around 320 employees and annual revenues of $60.0 million.
Blippar operates a diverse technology stack with applications such as
Deltek TrafficLIVE, Google Workspace (Formerly Google G-Suite) and Zendesk Service,
covering areas like Agency Management, Collaboration and Customer Support.
Blippar has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Deltek, Google and Zendesk.
Blippar recently adopted applications including
Salesforce Sales Cloud in 2021, Amazon Elastic Load Balancing (ELB) in 2020 and DigitalOcean Droplets in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Blippar’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Blippar’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Blippar technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.