Blippar Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Blippar and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 320 Blippar employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Blippar has purchased the following applications: Deltek TrafficLIVE for Agency Management in 2015, Amazon EC2 for Application Hosting and Computing Services in 2018, Google Workspace (Formerly Google G-Suite) for Collaboration in 2012 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Blippar is running and its propensity to invest more and deepen its relationship with Deltek , Amazon Web Services (AWS) , DigitalOcean or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Blippar revenues, which have grown to $60.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Blippar intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Deltek | Legacy | Deltek TrafficLIVE | Agency Management | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015, Blippar implemented Deltek TrafficLIVE as its Agency Management platform for production and delivery of all projects. The deployment centralized project intake, scheduling, and delivery workflows to provide a single operational system for production and creative operations. The implementation explicitly targeted the production and delivery lifecycle to bring consistent resource planning and project management discipline to the agency.
Deltek TrafficLIVE was configured to enforce consistent resource and project management processes across teams, with standard workflows for task assignment, scheduling, capacity planning, timesheet capture, and production tracking. Configuration emphasized automation of administrative tasks to reduce manual effort for creative staff while preserving visibility into project timelines and resource utilization. The platform was used to standardize status reporting and workload allocation as part of routine project delivery.
Governance changes focused on introducing standardized intake and approval workflows, role based access for production and creative roles, and process controls to sustain consistent resourcing practices. Operational scope covered Blippar’s creative and production teams, with TrafficLIVE serving as the central agency management system for delivery work. The implementation aimed to ease the administrative burden on creative staff by consolidating resource and project management into Deltek TrafficLIVE.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amazon Web Services (AWS) | Legacy | Amazon EC2 | Application Hosting and Computing Services | IaaS | n/a | 2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2012 | 2012 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2018 | 2018 |
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Transactional Email | PaaS |
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2016 | 2016 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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