Bob Bowen Ford
2189 US-40,
Brazil, 47834, IN,
United States
Brazil, 47834, IN,
United States
1 812-442-2000
Automotive
Bob Bowen Ford Technographics
Bob Bowen Ford Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bob Bowen Ford and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 15 Bob Bowen Ford employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bob Bowen Ford has purchased the following applications: CDK Global DMS for Dealership Management in 2021, CrownPeak DXP for Web Content Management in 2021, CDK Global CRM for Automotive Dealership CRM in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bob Bowen Ford is running and its propensity to invest more and deepen its relationship with CDK Global , CrownPeak , Adobe Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bob Bowen Ford revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bob Bowen Ford intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bob Bowen Ford Tech Stack and Enterprise Applications
Bob Bowen Ford ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CDK Global | Legacy | CDK Global DMS | Dealership Management | ERP Services and Operations | n/a | 2021 | 2021 |
In 2021, Bob Bowen Ford deployed CDK Global DMS as its Dealership Management platform. The CDK Global DMS is surfaced on Bob Bowen Ford's public website to deliver online inventory presentation and customer-facing workflows, enabling web-based lead capture and vehicle merchandising directly tied to the dealer system. The implementation aligns with standard Dealership Management capabilities, including inventory management, sales and finance workflows, service scheduling, and parts management to support core dealer operations.
The deployment is configured to synchronize website inventory feeds and customer interactions with CDK Global DMS, keeping online listings and customer inquiries consistent with the dealer application. Operational administration is handled by dealership staff who manage vehicle listings, sales intake, and service bookings through the CDK Global DMS user interfaces. Governance follows dealer-level process controls for pricing updates, inventory refresh cycles, and appointment coordination to maintain website and back-office consistency.
|
Bob Bowen Ford Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CrownPeak | Legacy | CrownPeak DXP | Web Content Management | Content Management | n/a | 2021 | 2021 |
In 2021, Bob Bowen Ford implemented CrownPeak DXP as its Web Content Management solution to manage the dealership public website. CrownPeak DXP is used for site content authoring, page templating, and publishing, positioning the CrownPeak DXP Web Content Management deployment as the central mechanism for website content management and customer-facing digital experiences. The implementation consolidates content control for the Bob Bowen Ford website and establishes the application as the primary Web Content Management tool for site operations.
The deployment leverages standard Web Content Management capabilities including template-driven layouts, editorial workflow and role-based publishing, and content versioning, aligned with the operational needs of a small automotive dealership where marketing and site administration functions overlap. Governance and operational processes emphasize centralized editorial control and publish approvals to maintain site consistency, while configuration focuses on maintainable templates and authoring ergonomics to reduce ongoing content maintenance effort.
|
Bob Bowen Ford CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CDK Global | Legacy | CDK Global CRM | Automotive Dealership CRM | CRM | n/a | 2021 | 2021 |
In 2021 Bob Bowen Ford implemented CDK Global CRM as its Automotive Dealership CRM. The deployment supports a small, single-site dealership in the United States with approximately 15 employees, and the system is provisioned to support sales, service, and marketing business functions. The implementation explicitly surfaces CDK Global CRM capabilities on the dealership website to capture retail and service leads directly into the CRM.
CDK Global CRM is configured to deliver dealer-centric CRM capabilities including web lead capture, contact and customer history management, appointment scheduling for service, and inventory-aware customer interactions. Configuration emphasizes streamlined data entry, shared customer records, and basic automation for lead routing and appointment confirmations, consistent with typical Automotive Dealership CRM workflows. These functional modules are organized to support both showroom sales activities and the service drive.
Operational coverage centers on front-line sales staff and service advisors, with system administration and governance handled by dealership management within daily operations. The implementation integrates the dealership website with CDK Global CRM for inbound lead capture and online service requests, and ongoing maintenance is managed as part of the dealer IT footprint. Process adoption reflects a consolidated governance model suitable for a small team environment.
|
|
|
|
|
Customer Experience | CRM |
|
2020 | 2020 |
|
|
|
|
|
Data Management Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Data Management Platform | CRM |
|
2017 | 2017 |
|
|
|
|
|
Data Management Platform | CRM |
|
2020 | 2020 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2014 | 2014 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2019 | 2019 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2019 | 2019 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2020 | 2020 |
|
|
|
|
|
Marketing Automation | CRM |
|
2017 | 2017 |
|
|
|
|
|
Tag Management | CRM |
|
2020 | 2020 |
|
|
|
|
|
Tag Management | CRM |
|
2021 | 2021 |
|
Bob Bowen Ford ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2014 | 2014 |
|
|
|
|
|
Application Performance Management | ITSM |
|
2019 | 2019 |
|
Bob Bowen Ford TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2016 | 2016 |
|
Bob Bowen Ford IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2015 | 2015 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Cloud Storage | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Bob Bowen Ford
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Business Manager | Manager | Operations | |
|
|
|
Parts & Service Director | Director | Finance | |
|
|
|
Assistant Parts Manager | Manager | Operations | |
|
|
|
Sales Consultant | Manager | Sales | |
|
Apps Being Evaluated by Bob Bowen Ford Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bob Bowen Ford IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bob Bowen Ford digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Bob Bowen Ford Technographics
Bob Bowen Ford is a Automotive organization based in United States,
with around 15 employees and annual revenues of $1.0 million.
Bob Bowen Ford operates a diverse technology stack with applications such as
CDK Global DMS, CrownPeak DXP and CDK Global CRM,
covering areas like Dealership Management, Web Content Management and Automotive Dealership CRM.
Bob Bowen Ford has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as CDK Global and CrownPeak.
Bob Bowen Ford recently adopted applications including
CDK Global DMS in 2021, CrownPeak DXP in 2021 and CDK Global CRM in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bob Bowen Ford’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bob Bowen Ford’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bob Bowen Ford technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.