Bol.com Netherlands Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Bol.com Netherlands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Bol.com Netherlands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bol.com Netherlands has purchased the following applications: AdverOnline Employer Branding for Candidate Relationship Management in 2019, Spotler OBI4wan OBI Bots for Chatbots and Conversational AI in 2016, Oracle Endeca for Analytics and BI in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bol.com Netherlands is running and its propensity to invest more and deepen its relationship with AdverOnline , Spotler , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bol.com Netherlands revenues, which have grown to $3.13 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bol.com Netherlands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| AdverOnline | Legacy | AdverOnline Employer Branding | Candidate Relationship Management | HCM | n/a | 2019 | 2019 |
In 2019, Bol.com Netherlands engaged AdverOnline Group through its HROffice unit to deploy AdverOnline Employer Branding in an HR/workforce management context at the Waalwijk distribution centre. The deployment focused on workforce management and payroll integration capabilities to improve real-time data and site access control for scheduled staff.
AdverOnline Employer Branding was configured to deliver real-time workforce insights, access control provisioning for scheduled staff, and improved verlonings and payroll data consolidation. Functional capability coverage included time and attendance data capture, scheduled staff access rights management, and payroll data feeds to support more accurate verlonings processing, aligned with HR and operations workflows.
Integrations tied site access control systems to payroll data flows and workforce reporting to enable near real-time visibility across the Waalwijk site, supporting operational scheduling and payroll reconciliation. Governance changes centered on access provisioning procedures and payroll validation workflows, and client listings from AdverOnline report outcomes of realtime insights, optimised access control for scheduled staff, and a more accurate verlonings and payroll process.
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Candidate Relationship Management, Talent Sourcing | HCM |
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2021 | 2021 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Spotler | Legacy | Spotler OBI4wan OBI Bots | Chatbots and Conversational AI | AI-Powered Application | n/a | 2016 | 2016 |
In 2016, Bol.com Netherlands implemented Spotler OBI4wan OBI Bots as part of a Chatbots and Conversational AI initiative to support webcare, media monitoring and customer engagement across the Benelux region. The deployment centered on Spotler OBI4wan for social listening and media monitoring, with OBI Bots introduced to extend automated conversational handling across social and messaging channels. This implementation positioned the application to address CRM and customer service interactions managed via social channels and messaging platforms.
Configuration included platform-level webcare workflows and media monitoring rules, content moderation queues, and conversational routing logic typical of Chatbots and Conversational AI deployments. Spotler OBI4wan OBI Bots provided virtual agent capabilities for initial triage, scripted response orchestration, and escalation handoffs to human agents when required, aligning bot behavior with established webcare playbooks. The implementation also leveraged monitoring and tagging to surface brand mentions and customer intent for downstream service workflows.
Operational coverage explicitly targeted customer service and social media teams in the Benelux market, with the system used to centralize social channel support and to streamline messaging channel response handling. Integrations focused on embedding conversational touchpoints into existing customer engagement workflows, including CRM and customer service case creation processes. Governance emphasized cross-team triage procedures, content moderation standards, and iterative bot tuning cycles to maintain response accuracy and alignment with service policies.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Endeca | Analytics and BI | Analytics and BI | n/a | 2016 | 2016 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2022 | 2022 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2011 | 2011 |
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eCommerce | eCommerce |
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2011 | 2011 |
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Personalization and Product Recommendations | eCommerce |
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2013 | 2013 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Analytics | CRM |
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2014 | 2014 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2015 | 2015 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2023 | 2023 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2011 | 2011 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2014 | 2014 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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