London, EC1V 4PW,
United Kingdom
Braant Technographics
Braant Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Braant and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Braant employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Braant has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, Rocket.chat for Chatbots and Conversational AI in 2021, GoDaddy Webmail for Collaboration in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Braant is running and its propensity to invest more and deepen its relationship with Oracle , Rocket.chat , GoDaddy or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Braant revenues, which have grown to $1.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Braant intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Braant Tech Stack and Enterprise Applications
Braant ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015 Braant implemented Oracle NetSuite ERP as its ERP Financial platform. The deployment centralized core accounting for the United Kingdom based media firm and focused on finance and accounting operations for a small team of roughly 10 employees.
Configuration work centered on Oracle NetSuite ERP modules for general ledger, accounts payable, accounts receivable, fixed assets, and consolidated financial reporting. Standard financial workflows were configured, including invoice processing, bank reconciliation, period close orchestration, and a structured chart of accounts to support statutory bookkeeping and cash management for a single legal entity.
Integrations were limited to essential operational touchpoints, channeling transactional inputs from sales invoicing and expense management into the ERP Financial ledger, with scope scaled to a single site UK operation. Governance emphasis was placed on centralizing finance ownership, defining user roles and approval workflows for payable and receivable processing, and formalizing month end procedures to suit a compact finance function.
|
Braant AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rocket.chat | Legacy | Rocket.chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Braant implemented Rocket.chat on its website. Braant deployed Rocket.chat as a Chatbots and Conversational AI solution to provide real-time customer-facing messaging and conversational workflows on the corporate site, supporting customer support and lead capture functions for its United Kingdom audience.
The Rocket.chat implementation is built around the Rocket.chat web widget and hosted application configuration to enable live chat, persistent conversation threads, channel management, role based admin controls, and automated bot handoffs using built-in conversational AI features. Operational scope is company wide but centralized on the public website, with governance managed through the Rocket.chat admin console for user permissions, moderation rules, and chat routing workflows. Configuration work focused on front-end widget placement, message retention and archiving settings, and standardized conversational script templates to operationalize handoffs between automated flows and human agents.
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Braant Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoDaddy | Legacy | GoDaddy Webmail | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Braant implemented GoDaddy Webmail as its Collaboration application on its UK website. The deployment provides hosted email accounts and a webmail interface to support internal communications and inbound customer inquiries routed through site contact addresses. GoDaddy Webmail is used to provision and manage staff mailboxes and to handle standard email routing and delivery.
Deployment and administration are managed through GoDaddy's hosting console, with domain-level email routing configured to the GoDaddy Webmail service and mailbox administration performed by site administrators. Operational coverage is company-wide at Braant, supporting communications and editorial workflows for the small media firm. The implementation emphasizes mailbox provisioning, access control, and webmail access across desktop and mobile clients.
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Braant Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application, Web and Enterprise Search | Content Management |
|
2021 | 2021 |
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Braant CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
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Braant IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Braant
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Managing Partner | Manager | Finance | |
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Apps Being Evaluated by Braant Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||