AI Buyer Insights:

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

Brand Potential
Location
12 Macklin Street, Covent Garden,
London, WC2B 5NF,
United Kingdom
Website
https://www.brandpotential.com/
Phone
44 17 5342-2944
Artw industry
Professional Services
Employee
Revenue

Brand Potential Technographics

Brand Potential Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Brand Potential and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 85 Brand Potential employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Brand Potential has purchased the following applications: Escrow.com for Payment Processing in 2013, Cisco Webex Meetings for Audio Video and Web Conferencing in 2024, Discuss.io Platform for Application, Web and Enterprise Search in 2020 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Brand Potential is running and its propensity to invest more and deepen its relationship with Escrow.com , Cisco Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Brand Potential revenues, which have grown to $16.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brand Potential intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Brand Potential Tech Stack and Enterprise Applications

Brand Potential ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Escrow.com Legacy Escrow.com Payment Processing ERP n/a 2013 2013
Brand Potential Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Cisco Systems Legacy Cisco Webex Meetings Audio Video and Web Conferencing Collaboration n/a 2024 2024
Collaboration Collaboration 2022 2022
Collaboration Collaboration 2025 2025
Brand Potential Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Discuss.io Legacy Discuss.io Platform Application, Web and Enterprise Search Content Management n/a 2020 2020
In 2020 Brand Potential adopted the Discuss.io Platform to run market research and consumer insights projects across EMEA and APAC. The implementation began in April 2020 and moved rapidly from pilot projects to managing hundreds of live video interviews, establishing the Discuss.io Platform as the primary application for qualitative research workflows. The deployment centered on live moderated interviews, observer and backroom chat for client-side visibility, automated transcription, and moment-tagging to accelerate insight capture. Discuss.io Platform session management and recording capabilities were configured to support repeated study runs and synchronous moderation, with moment-tagging used to index video segments for faster review and reporting. Operational coverage included Brand Potential research teams supporting enterprise B2C clients across EMEA and APAC, with qualitative research and marketing research functions directly impacted. The implementation enabled client teams, project managers, and insight analysts to collaborate during live sessions through observer channels and to consume searchable transcripts and tagged moments after sessions. Rollout followed a pilot to scale path, with phased expansion from initial studies to hundreds of interviews and standardized use of automated transcription and moment-tagging to speed insight-sharing. The Discuss.io Platform is positioned as an Application, Web and Enterprise Search solution for centralizing video interview assets and searchable qualitative data, supporting faster distribution of findings across client-facing and internal research workflows.
Video Editing Content Management 2025 2025
Web Content Management Content Management 2022 2022
Web Content Management Content Management 2024 2024
Web Content Management Content Management 2026 2026
Brand Potential CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Digital Advertising Platform CRM 2023 2023
Marketing Analytics CRM 2023 2023
Marketing Analytics, Tag Management CRM 2022 2022
Marketing Automation CRM 2024 2024
Marketing Automation CRM 2025 2025
Tag Management CRM 2024 2024
Brand Potential ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
IT Service Management ITSM 2024 2024
Brand Potential TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2025 2025
Brand Potential PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Apps Development PaaS 2025 2025
Apps Development PaaS 2026 2026
Transactional Email PaaS 2020 2020
Brand Potential IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2020 2020
Application Hosting and Computing Services IaaS 2021 2021
Application Hosting and Computing Services IaaS 2024 2024
Cloud Storage IaaS 2022 2022
Content Delivery Network IaaS 2026 2026
Content Delivery Network IaaS 2015 2015
Content Delivery Network IaaS 2022 2022
Content Delivery Network IaaS 2026 2026
Content Delivery Network IaaS 2026 2026
Domain Name System (DNS) IaaS 2021 2021
Domain Name System (DNS) IaaS 2022 2022
Brand Potential CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Security (AppSec) CyberSecurity 2019 2019
Web Application Firewalls (WAF) CyberSecurity 2023 2023

IT Decision Makers and Key Stakeholders at Brand Potential

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Brand Potential Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Brand Potential IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Brand Potential digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Brand Potential Technographics
Brand Potential is a Professional Services organization based in United Kingdom, with around 85 employees and annual revenues of $16.0 million.
Brand Potential operates a diverse technology stack with applications such as Escrow.com, Cisco Webex Meetings and Discuss.io Platform, covering areas like Payment Processing, Audio Video and Web Conferencing and Application, Web and Enterprise Search.
Brand Potential has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Escrow.com, Cisco Systems and Discuss.io.
Brand Potential recently adopted applications including Webflow CMS in 2026, Amazon Lambda in 2026 and Amazon CloudFront in 2026, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Brand Potential’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Brand Potential’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Brand Potential technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.