Braun GmbH, a Procter & Gamble Company
Frankfurter StraAŸe 145 Taunus,
Kronberg, 61476,
Germany
Kronberg, 61476,
Germany
49 6173 30 0
Manufacturing
Braun GmbH, a Procter & Gamble Company Technographics
Braun GmbH, a Procter & Gamble Company Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Braun GmbH, a Procter & Gamble Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 250 Braun GmbH, a Procter & Gamble Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Braun GmbH, a Procter & Gamble Company has purchased the following applications: Contentful Content Platform for Web Content Management in 2020, LexisNexis ThreatMetrix for eCommerce Fraud Protection in 2021, Twilio Segment for Customer Data Platform in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Braun GmbH, a Procter & Gamble Company is running and its propensity to invest more and deepen its relationship with Contentful GmbH , LexisNexis , Bigcommerce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Braun GmbH, a Procter & Gamble Company revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Braun GmbH, a Procter & Gamble Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Braun GmbH, a Procter & Gamble Company Tech Stack and Enterprise Applications
Braun GmbH, a Procter & Gamble Company Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentful GmbH | Legacy | Contentful Content Platform | Web Content Management | Content Management | n/a | 2020 | 2020 |
In 2020, Braun GmbH implemented Contentful Content Platform to manage public website content under the Web Content Management category. The deployment centers on Contentful Content Platform as the primary content hub for the corporate website, providing an API-first delivery layer that separates content authoring from front-end presentation. Braun GmbH Contentful Content Platform Web Content Management supports editorial publishing to the public site and centralizes structured content across product and marketing pages.
The implementation uses content modeling to define reusable content types, a centralized asset library for images and media, and role-based editorial workflows for content creation and approval. Content staging and environment separation are applied to control releases, and native content versioning and localization capabilities are configured to support multilingual editorial needs. The Contentful Content Platform is described in the implementation as the system of record for website content, with typical Web Content Management functionality such as rich text fields, references between entries, and media management.
Architecturally, the Contentful Content Platform is consumed via its content delivery APIs to power the website front-end, establishing a clear headless CMS pattern where content is delivered as structured data to the presentation layer. The operational scope is focused on the corporate website and the marketing and digital content teams responsible for editorial workflows. Integration specifics beyond API-driven delivery to the website are not detailed, so the narrative remains centered on the content hub and API delivery architecture.
Governance around content ownership, editorial approval, and release management is implemented through Contentful roles and workflow states, aligning content producers and reviewers within established processes. The configuration emphasizes modular content types and API-driven publishing, enabling Braun GmbH to maintain consistent content structure across web pages while preserving authoring controls through the Contentful Content Platform in the Web Content Management domain.
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Braun GmbH, a Procter & Gamble Company eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LexisNexis | Legacy | LexisNexis ThreatMetrix | eCommerce Fraud Protection | eCommerce | n/a | 2021 | 2021 |
In 2021, Braun GmbH, a Procter & Gamble Company deployed LexisNexis ThreatMetrix for eCommerce Fraud Protection on its public website to secure online transactions and account activity. LexisNexis ThreatMetrix was instrumented across web-facing flows, with the full application name appearing in client-side instrumentation and server-side risk evaluation to enable real-time session analysis.
The implementation emphasized category-aligned capabilities typical of eCommerce Fraud Protection, including device identification and fingerprinting, behavioral and session analytics, transaction scoring, and velocity checks. Configuration work focused on risk scoring rulesets, event enrichment of session attributes, and automated risk signal generation to support downstream review.
Integration architecture centered on JavaScript-based front-end instrumentation feeding risk queries to the ThreatMetrix service and returning risk signals into Braun GmbH s e-commerce platform, enabling inline decisioning at checkout and during account login. Operational coverage included e-commerce operations, fraud operations, and customer support teams, with monitoring and alerting configured for suspicious session patterns.
Governance was implemented through staged rollout across checkout, registration, and login surfaces, with configuration owners assigned to risk operations for tuning rulesets and escalation workflows. The deployment was scoped to the company s public website, and LexisNexis ThreatMetrix was restated as the primary eCommerce Fraud Protection solution in place for online customer interaction monitoring.
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eCommerce | eCommerce |
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2021 | 2021 |
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Braun GmbH, a Procter & Gamble Company CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Segment | Customer Data Platform | CRM | n/a | 2021 | 2021 |
In 2021, Braun GmbH, a Procter & Gamble Company, implemented Twilio Segment as its Customer Data Platform to centralize web event capture on its public website. The deployment concentrated on embedding Twilio Segment instrumentation in site pages to collect behavioral events and customer identifiers at source.
Twilio Segment was configured to capture page views, form submissions, and commerce interactions while applying identity stitching and standardized event schemas consistent with Customer Data Platform workflows. The implementation emphasized event tracking, identity resolution, and profile construction to create unified customer records for downstream use.
Captured data is routed through Twilio Segment pipelines to downstream analytics and marketing endpoints, enforcing schema validation and consistent event delivery across digital channels. Operational coverage centers on digital marketing, e-commerce, and analytics functions supporting Braun GmbH's German website.
Governance focused on event taxonomy, naming conventions, and consent-aware capture to align web instrumentation with marketing and analytics processes. The record explicitly cites Twilio Segment and the Customer Data Platform to identify the application and category in use on Braun GmbH's website.
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Marketing Analytics | CRM |
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2020 | 2020 |
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Braun GmbH, a Procter & Gamble Company TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Braun GmbH, a Procter & Gamble Company IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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Braun GmbH, a Procter & Gamble Company CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2016 | 2017 |
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IT Decision Makers and Key Stakeholders at Braun GmbH, a Procter & Gamble Company
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Apps Being Evaluated by Braun GmbH, a Procter & Gamble Company Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Braun GmbH, a Procter & Gamble Company IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Braun GmbH, a Procter & Gamble Company digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Braun GmbH, a Procter & Gamble Company Technographics
Braun GmbH, a Procter & Gamble Company is a Manufacturing organization based in Germany,
with around 250 employees and annual revenues of $50.0 million.
Braun GmbH, a Procter & Gamble Company operates a diverse technology stack with applications such as
Contentful Content Platform, LexisNexis ThreatMetrix and Twilio Segment,
covering areas like Web Content Management, eCommerce Fraud Protection and Customer Data Platform.
Braun GmbH, a Procter & Gamble Company has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Contentful GmbH, LexisNexis and Twilio.
Braun GmbH, a Procter & Gamble Company recently adopted applications including
LexisNexis ThreatMetrix in 2021, BigCommerce in 2021 and Twilio Segment in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Braun GmbH, a Procter & Gamble Company’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Braun GmbH, a Procter & Gamble Company’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Braun GmbH, a Procter & Gamble Company technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.