Bretford
11000 Seymour Ave.,
Franklin Park, 60131, IL,
United States
Franklin Park, 60131, IL,
United States
1 800-521-9614
Professional Services
Bretford Technographics
Bretford Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bretford and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 120 Bretford employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bretford has purchased the following applications: Adobe Connect for Audio Video and Web Conferencing in 2017, WooCommerce for eCommerce in 2022, Mouseflow for Marketing Analytics in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bretford is running and its propensity to invest more and deepen its relationship with Adobe Systems , Microsoft , Automattic or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bretford revenues, which have grown to $13.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bretford intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bretford Tech Stack and Enterprise Applications
Bretford Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Bretford implemented Adobe Connect. Bretford uses Adobe Connect on their website to deliver Audio Video and Web Conferencing capabilities, supporting both public event pages and authenticated meeting access for staff and external attendees.
The deployment of Adobe Connect emphasizes category-standard capabilities, including persistent virtual meeting rooms, webinar hosting, live screen sharing, session recording, in-session chat, and polling to structure synchronous and on-demand engagement. Configuration focuses on reusable meeting templates, content pods for slide and video delivery, and session recording retention for on-demand playback.
Adobe Connect is embedded within Bretford’s corporate website, consistent with a cloud-hosted conferencing architecture that exposes event pages and meeting entry points to customers and partners. Provisioning and access are managed through the website integration layer, enabling secure links and authenticated entry to scheduled sessions.
Operational governance centers on centralized account provisioning, role-based host and participant permissions, and coordinated workflows between IT and marketing for event scheduling, content publishing, and meeting template management. These controls align Adobe Connect functionality with Bretford’s needs for customer engagement, internal collaboration, and structured webinar delivery.
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Collaboration | Collaboration |
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2015 | 2015 |
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Bretford eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | WooCommerce | eCommerce | eCommerce | n/a | 2022 | 2022 |
In 2022, Bretford implemented WooCommerce on its public website, deploying Automattic’s WooCommerce as the primary online storefront. This implementation positions Bretford WooCommerce eCommerce to support the company’s online sales and marketing functions through a unified web storefront and catalog experience.
The deployment emphasizes standard eCommerce functional modules, including a product catalog and SKU management, shopping cart and checkout flows, order management and basic inventory tracking, shipping and tax rule configuration, and customer account and coupon capabilities. WooCommerce configuration appears to focus on catalog presentation and checkout controls consistent with an integrated site commerce solution.
Architecturally the solution is implemented on the company website alongside WordPress content management, aligning storefront pages with marketing content and product detail pages. Operational coverage spans marketing for content and merchandising, sales and operations for order fulfilment and inventory handling, and finance for payment and reconciliation workflows.
Governance is centered on cross functional workflows that combine content management and commerce administration, with product data and pricing governance driven by merchandising and finance stakeholders. Site configuration, checkout policy, and fulfilment workflow settings are administered through the WooCommerce control plane and web CMS, enabling marketing and eCommerce operations to manage ongoing catalog and promotional updates.
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Bretford CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Mouseflow | Legacy | Mouseflow | Marketing Analytics | CRM | n/a | 2021 | 2021 |
In 2021, Bretford implemented Mouseflow on their website. The deployment is aligned with the Marketing Analytics category and focuses on capturing web user behavior across public site pages. Mouseflow is instrumented to support session recording and heatmap capture for customer experience analysis.
Configuration centers on site-level tracking, enabling funnel analysis and form analytics alongside session replay to inform marketing and digital experience teams. The implementation places Mouseflow data into Bretford's web analytics workflows for behavioral segmentation and conversion analysis, with governance managed by marketing and web analytics owners.
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Marketing Automation | CRM |
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2009 | 2009 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2020 | 2020 |
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Bretford PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2015 | 2015 |
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Bretford IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Bretford
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Bretford Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bretford IT executives and key decision makers. This section highlights Bretford's latest recorded technology evaluations, including Oracle Database for Database Management on 2026-03-02 and SAP Warehouse Management for Warehouse Management on 2025-04-20. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bretford digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-03-02 | Bretford | Evaluated | Oracle | Oracle Database | Database Management | IaaS |
| 2025-04-20 | Bretford | Evaluated | SAP | SAP Warehouse Management | Warehouse Management | SCM |
FAQ - APPS RUN THE WORLD Bretford Technographics
Bretford is a Professional Services organization based in United States,
with around 120 employees and annual revenues of $13.0 million.
Bretford operates a diverse technology stack with applications such as
Adobe Connect, WooCommerce and Mouseflow,
covering areas like Audio Video and Web Conferencing, eCommerce and Marketing Analytics.
Bretford has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Adobe Systems, Automattic and Mouseflow.
Bretford recently adopted applications including
WooCommerce in 2022, Mouseflow in 2021 and Google Cloud Platform (GCP) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bretford’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bretford’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bretford technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.