Briscoe Group
Briscoe Group Technographics
Briscoe Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Briscoe Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2300 Briscoe Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Briscoe Group has purchased the following applications: SAP S/4 HANA for ERP Financial in 2021, Magenta POS for Point Of Sale in 2016, Microsoft 365 for Collaboration in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Briscoe Group is running and its propensity to invest more and deepen its relationship with SAP , Magenta Retail , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Briscoe Group revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Briscoe Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Briscoe Group Tech Stack and Enterprise Applications
Briscoe Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP | n/a | 2021 | 2023 |
In 2021 Briscoe Group upgraded to SAP S/4 HANA on premise with support from SAP partner Realtech. SAP S/4 HANA serves as the group's ERP Financial platform and was provisioned to unify core financial and back office processes across Briscoe Group, including the Briscoes and Rebel Sport chains.
Implementation work focused on configuring core financial management capabilities consistent with an ERP Financial deployment, including general ledger processing, accounts payable and receivable workflows, financial close orchestration, and integration points between inventory valuation and finance. Configuration emphasized automation of routine accounting procedures and tighter transaction flow between retail inventory and financial records to support trading and margin visibility.
The S/4 HANA deployment was integrated into a broader platform landscape, connecting to a product information management system and a planned warehouse management system due by July 2024. Customer data and engagement were centralized through Emarsys as a customer data platform, while the group adopted a hybrid data architecture that retained an on premise warehouse and built a new data platform in Google Cloud with CDP/Mero. Tableau business intelligence dashboards were rolled out across the network to consume S/4 HANA and other operational data.
Realtech provided implementation services and Briscoe’s IT leadership, including IT manager Jeffrey Westcott, governed the hybrid platform approach. The rollout emphasized operational alignment between stores and online channels, enabling customer account driven experiences, self service returns, and voucher programme handling tied back to customer and transaction data in the ERP Financial system.
As part of a suite of digital, platform, and cloud investments that included SAP S/4 HANA, Briscoe Group reported record sales and online growth in the year to 28 January and won an SAP Best Run award for its Emarsys deployment in 2022. The group articulated that the new platform landscape enabled bringing customer engagement functions back in house, improved clarity of customer data for automation, and increased flexibility and ability to experiment.
|
Briscoe Group ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Magenta Retail | Legacy | Magenta POS | Point Of Sale | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016, Briscoe Group implemented Magenta POS. The Magenta POS deployment was instituted as the enterprise retail platform under the Point Of Sale category and was rolled out to Briscoe Group stores and corporate offices across New Zealand.
The implementation focused on core point of sale capabilities typical for the category, including transaction processing, inventory control, pricing and promotions, receipt printing, offline transaction queuing, and back office reporting and synchronization for sales and stock. Magenta POS was operated on a mixed Windows environment with both physical and virtual Windows Server 2008, Windows Server 2012, and Windows Server 2016 hosts, and Windows 7 and Windows 10 client devices, with backup processes to safeguard system data.
Operational integrations and support were aligned with existing enterprise systems and infrastructure explicitly referenced by Briscoe Group operations. The Magenta POS environment interfaced with SAP for financial and inventory reconciliation, leveraged Windows Active Directory for user authentication, and coexisted with Microsoft Exchange for communications. Day to day governance and support responsibilities included remote and on site technical support across New Zealand stores and offices, coordination with third party vendors to complete service requests and projects, administration of the Unify phone system, and oversight of backups and server maintenance.
|
 |
|
|
Retail Management | ERP Services and Operations |
|
2014 | 2014 |
|
Briscoe Group Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020 Briscoe Group implemented Microsoft 365 for Collaboration, introducing a centrally managed collaboration suite across its New Zealand operations. Microsoft 365 is referenced on the public Briscoe Group website, indicating an organization-wide adoption rather than an isolated pilot.
The deployment emphasis aligns with core Collaboration capabilities, including mail and calendaring, real time chat and meetings, and cloud document libraries and file sync for team collaboration and knowledge sharing. Implementation work indicates tenant level configuration such as user and license provisioning, role based access controls, and collaboration site structuring to support corporate teams and retail store staff.
Operational coverage is described for Briscoe Group corporate functions and retail operations in New Zealand, supporting internal communications, merchandising coordination, finance and store level collaboration workflows. The Microsoft 365 implementation is positioned as the primary Collaboration platform for employees, with public site references confirming visibility of the service in the company’s digital footprint.
Governance is focused on centralized administration and operational controls, including tenant administration, license management and structured collaboration site governance to manage content lifecycle and access. Rollout and change management details are not specified beyond the public site evidence of adoption, however the configuration approach emphasizes standardized Collaboration practices across back office and store teams.
|
Briscoe Group Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application, Web and Enterprise Search | Content Management |
|
2022 | 2022 |
|
|
|
|
|
Web Content Management | Content Management |
|
2020 | 2020 |
|
Briscoe Group eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce | eCommerce |
|
2020 | 2020 |
|
|
|
|
|
eCommerce | eCommerce |
|
2021 | 2021 |
|
|
|
|
|
Personalization and Product Recommendations | eCommerce |
|
2021 | 2021 |
|
|
|
|
|
Product Information Management | eCommerce |
|
2023 | 2023 |
|
Briscoe Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Data Platform | CRM |
|
2022 | 2022 |
|
|
|
|
|
Customer Engagement | CRM |
|
2022 | 2022 |
|
|
|
|
|
Customer Support | CRM |
|
2021 | 2021 |
|
|
|
|
|
Customer Support | CRM |
|
2022 | 2022 |
|
|
|
|
|
Marketing Automation | CRM |
|
2020 | 2020 |
|
Briscoe Group ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2021 | 2021 |
|
|
|
|
|
IT Service Management | ITSM |
|
2021 | 2021 |
|
Briscoe Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at Briscoe Group
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Briscoe Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Briscoe Group IT executives and key decision makers. This section highlights Briscoe Group's latest recorded technology evaluations, including Manhattan WMS for Warehouse Management on 2024-12-13. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Briscoe Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Briscoe Group Technographics
Briscoe Group is a Retail organization based in New Zealand,
with around 2300 employees and annual revenues of $500.0 million.
Briscoe Group operates a diverse technology stack with applications such as
SAP S/4 HANA, Magenta POS and Microsoft 365,
covering areas like ERP Financial, Point Of Sale and Collaboration.
Briscoe Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Magenta Retail and Microsoft.
Briscoe Group recently adopted applications including
Akeneo PIM in 2023, Optimizely Search & Navigation (ex Episerver Find) in 2022 and In-house Customer Data Platform in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Briscoe Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Briscoe Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Briscoe Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.