AI Buyer Insights:

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

British American Tobacco Singapore
Location
15 Senoko Loop,
Singapore, 758168,
Singapore
Website
https://www.bat.com/sg/
Phone
65 6338 8998
Artw industry
Consumer Packaged Goods
Employee
Revenue

British American Tobacco Singapore Technographics

British American Tobacco Singapore Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by British American Tobacco Singapore and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 600 British American Tobacco Singapore employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that British American Tobacco Singapore has purchased the following applications: SAP SuccessFactors Recruiting for Recruiting, Applicant Tracking System in 2021, Adobe Connect for Audio Video and Web Conferencing in 2017, DocuSign eSignature for Digital Signing in 2021 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems British American Tobacco Singapore is running and its propensity to invest more and deepen its relationship with SAP , Adobe Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing British American Tobacco Singapore revenues, which have grown to $85.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for British American Tobacco Singapore intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

British American Tobacco Singapore Tech Stack and Enterprise Applications

British American Tobacco Singapore HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
SAP Legacy SAP SuccessFactors Recruiting Recruiting, Applicant Tracking System HCM n/a 2021 2021
In 2021, British American Tobacco Singapore implemented SAP SuccessFactors Recruiting as its Recruiting,Applicant Tracking System and published SAP SuccessFactors Recruiting Management on the corporate careers site to capture external candidate applications. The deployment uses SAP SuccessFactors Recruiting as a cloud HR application to anchor applicant intake, job requisition posting, and candidate profile management for the company in Singapore, aligning the application with the HR and talent acquisition function across corporate recruiting channels. The implementation emphasizes standard Recruiting Management capabilities, including online application capture via the careers site, requisition-to-hire workflow configuration, candidate screening and interview scheduling workflows, and offer administration. Governance was configured through role based access and approval routing within SuccessFactors, and the solution was provisioned to support Talent Acquisition and HR operations without named system integrators. SAP SuccessFactors Recruiting is the primary Recruiting,Applicant Tracking System for British American Tobacco Singapore, providing structured applicant tracking and recruiting workflows tied to the corporate careers experience.
British American Tobacco Singapore Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Adobe Systems Legacy Adobe Connect Audio Video and Web Conferencing Collaboration n/a 2017 2017
In 2017, British American Tobacco Singapore deployed Adobe Connect as its Audio Video and Web Conferencing solution and exposed the application through the corporate website. Adobe Connect is used on the website to host live meetings and web-based sessions, positioning the platform as the primary web conferencing interface for external and web-embedded events. The implementation leverages core Adobe Connect capabilities such as persistent virtual meeting rooms, audio and video streams, slide and application sharing, recording and playback, attendee registration and authentication flows, and interactive engagement elements including polls and chat. Configuration emphasis appears on web-embedded meeting pages and branded session templates to maintain a consistent external experience through the website. Operational coverage centers on web-facing communications and event delivery, with functional impact across corporate communications, learning and development, and customer or stakeholder engagement workflows. Governance and operational controls focus on role-based access to meeting rooms, scheduled session management, and content lifecycle for recorded sessions, aligning platform administration with centralized comms and training ownership.
Collaboration Collaboration 2016 2016
British American Tobacco Singapore Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
DocuSign Legacy DocuSign eSignature Digital Signing Content Management n/a 2021 2021
In 2021, British American Tobacco Singapore implemented DocuSign eSignature on their website. The DocuSign eSignature deployment was configured to enable Digital Signing workflows for web-based agreement capture and external signature collection. The implementation emphasized web-embedded signing and server-side envelope orchestration using DocuSign eSignature capabilities, including templated envelopes, recipient routing, signer authentication, and evidence-rich audit trails. Configuration work focused on reusable templates, pre-populated fields, and standardized signing flows to reduce manual document handling for web-submitted forms. Operational coverage is centered on the public-facing site, bringing electronic signature capture into external contracting and online form submission processes, with central administration controlling template change management, signature policy enforcement, and audit log retention. The deployment uses DocuSign eSignature native authentication and audit mechanisms to preserve signature integrity and compliance for web-originated agreements.
British American Tobacco Singapore CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Experience CRM 2022 2022
Sales Automation, CRM, Sales Engagement CRM 2021 2021
British American Tobacco Singapore EPM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
EPM EPM 2010 2011
British American Tobacco Singapore ITSM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
IT Service Management ITSM 2022 2022
British American Tobacco Singapore PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2021 2021
British American Tobacco Singapore IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2015 2015
Application Hosting and Computing Services IaaS 2012 2012
Application Hosting and Computing Services IaaS 2023 2023
Application Hosting and Computing Services IaaS 2023 2023
Content Delivery Network IaaS 2022 2022
Content Delivery Network IaaS 2022 2022

IT Decision Makers and Key Stakeholders at British American Tobacco Singapore

First Name Last Name Title Function Department Email Phone
No data found
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Apps Being Evaluated by British American Tobacco Singapore Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from British American Tobacco Singapore IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the British American Tobacco Singapore digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD British American Tobacco Singapore Technographics
British American Tobacco Singapore is a Consumer Packaged Goods organization based in Singapore, with around 600 employees and annual revenues of $85.0 million.
British American Tobacco Singapore operates a diverse technology stack with applications such as SAP SuccessFactors Recruiting, Adobe Connect and DocuSign eSignature, covering areas like Recruiting, Applicant Tracking System, Audio Video and Web Conferencing and Digital Signing.
British American Tobacco Singapore has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as SAP, Adobe Systems and DocuSign.
British American Tobacco Singapore recently adopted applications including Amazon EC2 in 2023, Google Cloud Platform (GCP) in 2023 and Adobe Experience Cloud in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of British American Tobacco Singapore’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates British American Tobacco Singapore’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete British American Tobacco Singapore technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.