Broadleaf
250 International Drive,
Williamsville, 14221, NY,
United States
Williamsville, 14221, NY,
United States
1 800-574-2171
Professional Services
Broadleaf Technographics
Broadleaf Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Broadleaf and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Broadleaf employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Broadleaf has purchased the following applications: Avature CRM for Candidate Relationship Management in 2019, Cisco Webex Meetings for Audio Video and Web Conferencing in 2018, Zoominfo Platform for Account Based Marketing in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Broadleaf is running and its propensity to invest more and deepen its relationship with Avature , Workday , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Broadleaf revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Broadleaf intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Broadleaf Tech Stack and Enterprise Applications
Broadleaf HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Avature | Legacy | Avature CRM | Candidate Relationship Management | HCM | n/a | 2019 | 2019 |
In 2019, Broadleaf implemented Avature CRM to power candidate engagement and application capture on its website. Broadleaf deployed Avature CRM as its Candidate Relationship Management platform to support recruiting and talent acquisition functions within the organization.
The implementation emphasizes typical Candidate Relationship Management capabilities, including career site integration for direct application capture, configurable talent pools and candidate segmentation, candidate engagement and nurture workflows, and pipeline configuration for sourcing and screening. Avature CRM is configured to manage candidate profiles, track interactions and orchestrate outreach activities consistent with candidate lifecycle management.
Operational coverage is focused on Broadleaf recruiting and HR teams in the United States, with the Avature CRM instance embedded on the public career site to drive inbound candidate flows. Governance is implemented through centralized candidate data models and role based access controls, combined with workflow orchestration to standardize hiring stages and recruiter activity within the Candidate Relationship Management environment.
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Interview Scheduling | HCM |
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2020 | 2020 |
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Broadleaf Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018 Broadleaf implemented Cisco Webex Meetings as an on-site conferencing capability. Cisco Webex Meetings is used on their website to provide hosted audio and video conferencing functionality, classified under Audio Video and Web Conferencing. The implementation supports client-facing sessions and internal meetings for a small construction and real estate firm with a lean operational footprint.
The Cisco Webex Meetings deployment leverages standard Audio Video and Web Conferencing capabilities such as multi-party audio and video, screen sharing, meeting scheduling, and embedded join flows delivered through the Webex administrative controls. Governance is proportionate to a 10-person organization, with centralized account management and meeting policy configuration to manage access and recording, and website-embedded meeting links to streamline customer engagement. Broadleaf Cisco Webex Meetings Audio Video and Web Conferencing is positioned to support sales demonstrations, project coordination, and remote consultations across the business functions involved in client services and operations.
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Collaboration | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Broadleaf CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2022 | 2022 |
In 2022 Broadleaf implemented Zoominfo Platform to support Account Based Marketing on its website. The deployment embedded Zoominfo Platform into web workflows to enable account-level visitor identification and data capture.
Configuration emphasized visitor identification, firmographic and contact enrichment, intent signal capture, and account list segmentation, reflecting core Account Based Marketing capabilities. Broadleaf used Zoominfo Platform features to resolve anonymous site traffic to accounts and to enrich inbound leads with company and contact attributes. These capabilities were configured to feed account prioritization and targeted digital engagement.
Operational ownership rested with marketing and demand generation, with close alignment to sales for account-based outreach and qualification. Governance centered on standardized enrichment workflows and shared account lists to create repeatable ABM playbooks across teams. The implementation is scoped to Broadleaf United States operations and is instrumented on the corporate website for ongoing account identification and campaign activation.
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Account Based Marketing | CRM |
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2023 | 2023 |
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Call Tracking and Recording | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Broadleaf ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2021 | 2021 |
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Broadleaf PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Broadleaf IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Broadleaf CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Broadleaf
| First Name | Last Name | Title | Function | Department | Phone | |
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President/CEO | CXO | Finance | |
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Senior Vice President, Client Delivery | VP | Customer Service | |
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Executive Vice President | VP | Finance | |
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Vice President, Client Delivery | VP | Customer Service | |
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Apps Being Evaluated by Broadleaf Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Broadleaf IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Broadleaf digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Broadleaf Technographics
Broadleaf is a Professional Services organization based in United States,
with around 500 employees and annual revenues of $50.0 million.
Broadleaf operates a diverse technology stack with applications such as
Avature CRM, Cisco Webex Meetings and Zoominfo Platform,
covering areas like Candidate Relationship Management, Audio Video and Web Conferencing and Account Based Marketing.
Broadleaf has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Avature, Cisco Systems and Zoominfo.
Broadleaf recently adopted applications including
6sense Account Engagement Platform in 2023, Slack Connect in 2022 and Zoominfo Platform in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Broadleaf’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Broadleaf’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Broadleaf technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.