BroadStar
3965 Investment Lane, Suite A5,
Palm Beach, 33404, FL,
United States
Palm Beach, 33404, FL,
United States
1 561-472-5022
Communications
BroadStar Technographics
BroadStar Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by BroadStar and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 BroadStar employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that BroadStar has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2013, Google Workspace (Formerly Google G-Suite) for Collaboration in 2014, Automattic Jetpack CRM for CRM in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems BroadStar is running and its propensity to invest more and deepen its relationship with Oracle , Intuit , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing BroadStar revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for BroadStar intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
BroadStar Tech Stack and Enterprise Applications
BroadStar ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013, BroadStar implemented Oracle NetSuite ERP, adopting the ERP Financial application to centralize financial management for its communications business. The implementation focused on cloud-hosted enterprise resource planning capabilities inherent to Oracle NetSuite ERP, with configurations for core financial modules including general ledger, accounts payable, accounts receivable, billing, revenue recognition controls, and fixed assets management.
Deployment was organized for a small enterprise footprint, provisioning NetSuite as a SaaS architecture for BroadStar's finance and accounting teams in the United States, and scaling configurations to match a 50 person organization. Operational governance included defined user roles, segregation of duties controls, and configuration management for accounting period close, with Oracle NetSuite ERP serving as BroadStar's primary ERP Financial system for transaction processing, financial consolidation, and operational accounting workflows.
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ERP Financial | ERP |
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2012 | 2012 |
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BroadStar Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2014 | 2014 |
In 2014 BroadStar implemented Google Workspace (Formerly Google G-Suite) to provide company-wide Collaboration services. The deployment targeted core business functions at the 50-employee communications firm, delivering cloud email, calendaring, and real-time document collaboration as foundational collaboration tooling.
The implementation leverages Gmail for corporate email, Google Drive for centralized file storage, Google Docs, Sheets, and Slides for co-authoring, Google Calendar for scheduling, and Google Meet for conferencing, all managed through the Google Workspace Admin console. Administrative configuration included domain provisioning, organizational unit design, user account lifecycle management, and baseline sharing and retention policies to align collaboration controls with business requirements.
Artifacts visible in BroadStar's website source confirm active Google Workspace components on the company domain, indicating the service is integrated into the corporate online presence. Operational coverage spans communications, sales, engineering, and shared back-office functions, consistent with Collaboration category deployments at small enterprises.
Governance was implemented using role-based administrative access in the Google Workspace Admin console, centralized account provisioning and deprovisioning workflows, and standard sharing and visibility controls to manage internal collaboration. The deployment emphasizes cloud-native collaboration architecture and centralized administration appropriate for a US-based communications company of this size.
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BroadStar CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Automattic | Legacy | Automattic Jetpack CRM | CRM | CRM | n/a | 2021 | 2021 |
In 2021 BroadStar deployed Automattic Jetpack CRM on its public website as its primary CRM to consolidate customer and prospect records. The deployment serves a 50 employee communications provider based in the United States and is implemented as a site integrated application tied to the corporate website. Automattic Jetpack CRM is positioned to capture inbound leads, store contact profiles, and provide a lightweight administrative console for internal users.
Functional configuration focuses on core CRM capabilities including contact and company records, web form lead capture, activity logging, and basic task management, aligned with typical CRM workflows for small commercial teams. Automation and configuration are centered on form to record mapping, tag based segmentation, and rule based lead assignment to sales and support staff. The implementation emphasizes rapid web front end capture and centralized record keeping rather than enterprise integration complexity.
Operational coverage spans customer facing channels on the website and internal sales and support workflows, with administration carried out through the site management interface. Governance is enforced through role based access within the application and web form controls, supporting consistent capture and routing of inbound inquiries.
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BroadStar IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at BroadStar
| First Name | Last Name | Title | Function | Department | Phone | |
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Owner | CXO | Finance | |
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Director Technology | Director | IT | |
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CEO | CXO | Finance | |
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Apps Being Evaluated by BroadStar Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from BroadStar IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the BroadStar digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD BroadStar Technographics
BroadStar is a Communications organization based in United States,
with around 50 employees and annual revenues of $5.0 million.
BroadStar operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Google Workspace (Formerly Google G-Suite) and Automattic Jetpack CRM,
covering areas like ERP Financial, Collaboration and CRM.
BroadStar has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Google and Automattic.
BroadStar recently adopted applications including
Automattic Jetpack CRM in 2021, DigitalOcean Droplets in 2021 and DreamHost in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of BroadStar’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates BroadStar’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete BroadStar technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.