Broadway Travel Ltd
Amber Court, William Armstrong Drive,
Newcastle upon Tyne, NE4 7YA,
United Kingdom
Newcastle upon Tyne, NE4 7YA,
United Kingdom
441916000546
Professional Services
Broadway Travel Ltd Technographics
Broadway Travel Ltd Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Broadway Travel Ltd and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 89 Broadway Travel Ltd employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Broadway Travel Ltd has purchased the following applications: Sage 100 (formerly MAS 90 & MAS 200) for ERP Financial in 2012, Traveltek for Travel Management in 2010, Zendesk Chat for Chatbots and Conversational AI in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Broadway Travel Ltd is running and its propensity to invest more and deepen its relationship with Sage , Traveltek , Zendesk or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Broadway Travel Ltd revenues, which have grown to $16.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Broadway Travel Ltd intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Broadway Travel Ltd Tech Stack and Enterprise Applications
Broadway Travel Ltd ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage 100 (formerly MAS 90 & MAS 200) | ERP Financial | ERP | n/a | 2012 | 2012 |
In 2012, Broadway Travel Ltd deployed Sage 100 (formerly MAS 90 & MAS 200) as its ERP Financial system. The implementation addressed core finance operations for the 89-employee professional services travel firm based in the United Kingdom, establishing a single application for transaction processing and financial reporting.
Sage 100 was configured to support accounts payable workflows including supplier statement preparation and payment execution, accounts receivable activities such as taking customer deposits and managing balances, and general ledger posting with monthly financial reporting. The deployment used Sage 100 to produce periodic management reports and to reconcile supplier statements as part of routine month end activities.
Operational coverage extended across the finance department, administration and customer services teams, with staff using the system for day to day transaction entry, statement reconciliation and report generation while handling bookings and client inquiries. The rollout emphasized practical, department level adoption rather than broad IT integrations, reflecting on premise operational use within Broadway Travel Ltd offices in Camberley and Frimley, United Kingdom.
Governance centered on established monthly close and supplier statement cycles, with documented workflows for payment approvals and report distribution across finance and sales support personnel. End user practices included cross functional responsibilities, with staff leveraging Sage 100 to capture finance entries that supported payroll and HR related administrative tasks.
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Broadway Travel Ltd ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Traveltek | Legacy | Traveltek | Travel Management | ERP Services and Operations | n/a | 2010 | 2010 |
In 2010, Broadway Travel Ltd implemented Traveltek as its customer-facing booking platform on the corporate website. Broadway Travel Ltd deployed Traveltek to provide core Travel Management capabilities supporting online bookings and web-based reservation workflows.
The implementation centered on Traveltek's online booking engine and reservation management functionality, exposing availability and product content through the website. Configuration work focused on inventory presentation, booking workflow orchestration, and content mapping to support both customer self-service and agent-assisted bookings. Standard Travel Management functions such as availability display, itinerary creation, and booking lifecycle orchestration were applied to align with agency operations.
Deployment was integrated into the Broadway Travel website front-end and supported customer-facing sales and reservations teams, extending e-commerce and customer service workflows. Operational coverage emphasized web channel booking and agency servicing within the company, with governance measures to centralize booking control and standardize web-originated reservation processes. Traveltek remained the primary application for online booking and reservation management within Broadway Travel Ltd's Travel Management footprint.
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Broadway Travel Ltd AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2013 | 2013 |
In 2013, Broadway Travel Ltd deployed Zendesk Chat on its public website. Broadway Travel Ltd implemented Zendesk Chat in the Chatbots and Conversational AI category to provide web-based real time customer messaging for a UK professional services travel operator with 89 employees and approximately 16 million in revenue.
The Zendesk Chat implementation is delivered as a web-embedded chat client providing live messaging, chat transcripts, visitor context and canned responses. Functionally the deployment covers real time messaging, chat history and basic routing to reservation and support agents, aligning the application to customer support and bookings workflows. Governance is centered on chat handling procedures, agent shift workflows and escalation paths into existing email and phone channels, reflecting standard Chatbots and Conversational AI operational patterns.
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Broadway Travel Ltd Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Broadway Travel Ltd eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Broadway Travel Ltd CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
|
2017 | 2017 |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Broadway Travel Ltd IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Broadway Travel Ltd CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Broadway Travel Ltd
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Broadway Travel Ltd Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Broadway Travel Ltd IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Broadway Travel Ltd digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Broadway Travel Ltd Technographics
Broadway Travel Ltd is a Professional Services organization based in United Kingdom,
with around 89 employees and annual revenues of $16.0 million.
Broadway Travel Ltd operates a diverse technology stack with applications such as
Sage 100 (formerly MAS 90 & MAS 200), Traveltek and Zendesk Chat,
covering areas like ERP Financial, Travel Management and Chatbots and Conversational AI.
Broadway Travel Ltd has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage, Traveltek and Zendesk.
Broadway Travel Ltd recently adopted applications including
Microsoft Clarity in 2022, Cloudflare CDN in 2022 and Zoom in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Broadway Travel Ltd’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Broadway Travel Ltd’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Broadway Travel Ltd technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.