Assago, 20090,
Italy
Burger King Italy Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Burger King Italy and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3000 Burger King Italy employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Burger King Italy has purchased the following applications: Microsoft 365 for Collaboration in 2015, Adform for Digital Advertising Platform in 2017, Hubexo Vortal Supplier Relationship Management for Supplier Relationship Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Burger King Italy is running and its propensity to invest more and deepen its relationship with Microsoft , Adform , GotU or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Burger King Italy revenues, which have grown to $1.20 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Burger King Italy intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Burger King Italy implemented Microsoft 365 to provide enterprise Collaboration capabilities. The deployment leverages Microsoft 365 core services including Exchange Online for email, SharePoint Online for intranet and document management, OneDrive for user file storage, and Microsoft Teams for synchronous and asynchronous communication. Microsoft 365 artifacts appear on the Burger King Italy public website, indicating tenant level services are in use to support external access or site integrated authentication.
The implementation supports corporate business functions such as corporate communications, marketing, human resources, and operational support across Italy. Governance and access control are managed through Azure Active Directory identity controls, with configuration workstreams focused on mail domain provisioning, SharePoint site architecture, Teams provisioning, and OneDrive storage governance, aligning Collaboration tooling with organizational roles and policies.
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adform | Legacy | Adform | Digital Advertising Platform | CRM | n/a | 2017 | 2017 |
In 2017, Burger King Italy implemented Adform as its Digital Advertising Platform on the corporate website. The Adform deployment was instrumented through on-site tag placement and ad server configuration to centralize digital campaign delivery and measurement. The implementation supported the marketing and digital media functions responsible for campaign creation, creative rotation, audience targeting and reporting.
Functionally the Adform Digital Advertising Platform implementation encompassed ad serving, creative management, audience segmentation and tracking for web-based inventory, and programmatic-enabled execution consistent with category capabilities. Operational governance included centralized campaign setup, tag governance and quality assurance workflows to control creative versions and measurement consistency across pages. The scope was explicitly the Burger King Italy website, aligning platform controls to national digital marketing operations.
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Digital Advertising Platform | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Hubexo | Legacy | Hubexo Vortal Supplier Relationship Management | Supplier Relationship Management | Procurement | n/a | 2020 | 2020 |
In 2020, Burger King Italy implemented Hubexo Vortal Supplier Relationship Management to innovate its purchasing processes across the Italian subsidiary. The deployment targeted the purchasing and procurement organization and placed the Supplier Relationship Management platform at the center of procurement and business development functions.
Hubexo Vortal Supplier Relationship Management was provisioned with e-Sourcing and Supplier Management capabilities, combining electronic tendering, supplier onboarding, supplier master data management, and supplier lifecycle governance consistent with Supplier Relationship Management functionality. The implementation emphasized structured sourcing events, supplier catalog consolidation, and contract-aware supplier records to support sourcing and procurement workflows.
Vendor Hubexo provided comprehensive technology and consultancy support for the rollout, delivering platform configuration, process alignment, and training to procurement teams. Hubexo Vortal Supplier Relationship Management currently supports Burger King in business development by operationalizing supplier management workflows and strengthening sourcing governance across Burger King Italy.
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2017 | 2017 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2017 | 2017 |
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