Burwood Group
125 South Wacker Drive Suite 2950,
Chicago, 60606, IL,
United States
Chicago, 60606, IL,
United States
1 312 327-4600
Professional Services
Burwood Group Technographics
Burwood Group Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Burwood Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 230 Burwood Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Burwood Group has purchased the following applications: Gaviti for AR Automation in 2020, Cisco Webex Meetings for Audio Video and Web Conferencing in 2017, Zoominfo Platform for Account Based Marketing in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Burwood Group is running and its propensity to invest more and deepen its relationship with Gaviti , Microsoft , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Burwood Group revenues, which have grown to $25.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Burwood Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Burwood Group Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Gaviti | Legacy | Gaviti | AR Automation | ERP Financial Management | n/a | 2020 | 2020 |
In 2020, Burwood Group implemented Gaviti, deploying the Gaviti AR Automation solution to address high accounts receivable balances and a manual collections process. The decision was driven by the CFO to automate collections workflows and improve DSO, with primary operational ownership placed in the collections team within Finance.
The deployment emphasized automated A/R collections workflows, customer communications automation, and dashboards and reporting to increase collections visibility. Functional capabilities implemented included automated reminder sequences, communication threading for customer outreach, dispute and invoicing issue tracking aligned to collections workflows, and reporting dashboards for monitoring RAR and overdue invoice aging.
The integration process was described as extremely fast, and the Burwood team was up and running smoothly since the beginning of 2020, embedding Gaviti into their invoicing and collections operations. Operational coverage centered on the collections team and finance staff who now use Gaviti for day to day collections management and customer communications.
Governance and process changes were driven by CFO leadership, removing manual collections tasks and standardizing automated workflows. Outcomes reported by Burwood include a 77 percent reduction in RAR and a 60 percent reduction in overdue invoices in less than six months, along with improved cash flow and more consistent client communication as noted by the senior accounting team.
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ERP Financial | ERP Financial Management |
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2014 | 2015 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Burwood Group implemented Cisco Webex Meetings as its Audio Video and Web Conferencing solution. The deployment is surfaced on the Burwood Group website, providing browser-based meeting join and client-facing conferencing directly from site pages using Cisco Webex Meetings. This positions Cisco Webex Meetings as the primary Audio Video and Web Conferencing tool for both external client engagement and internal meeting workflows.
The implementation reflects a cloud-hosted Webex architecture with browser and client endpoints, leveraging standard real-time video, screen sharing, meeting scheduling and recording capabilities that are typical for Audio Video and Web Conferencing platforms. Configuration emphasis is on web embedding and session orchestration for live client sessions, with access controls and authenticated join flows to manage participant permissions. Cisco Webex Meetings is used to centralize synchronous collaboration for engagement and delivery activities.
Operationally the rollout addresses professional services meeting needs across corporate teams, supporting client briefings, project reviews and internal collaboration. Governance appears focused on platform-level access and meeting moderation controls rather than bespoke integration work, reflecting an implementation scoped to conferencing and meeting orchestration on the public-facing site using Cisco Webex Meetings.
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Collaboration | Collaboration |
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2018 | 2018 |
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Collaboration | Collaboration |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2023 | 2023 |
In 2023, Burwood Group deployed Zoominfo Platform to instrument its public website and centralize account targeting. The Zoominfo Platform is being used as an Account Based Marketing solution to capture website engagement signals and surface enriched firmographic and contact data for marketing and sales use.
The implementation emphasizes category-aligned capabilities common to Account Based Marketing, including audience segmentation, firmographic profiling, contact enrichment, and web form enrichment to improve account resolution. Zoominfo Platform is configured to support account list building and orchestration workflows that align outbound campaigns with identified high value accounts.
Deployment architecture centers on website instrumentation and server side data capture to feed enriched records into Burwood Group marketing workflows, with operational handoff to marketing and sales teams in the United States. The configuration is scaled for a mid market professional services organization and focuses on integrating real time engagement signals with existing demand generation and lead routing processes.
Governance for the Zoominfo Platform implementation includes centralized list management, access controls for marketing operations, and process changes to align target account lists with sales engagement plans. The narrative reflects a structured rollout aimed at consolidating account intelligence on the website into repeatable ABM workflows using the Zoominfo Platform.
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CRM | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2021 | 2021 |
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PLM and Engineering
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Geographic Information System | PLM and Engineering |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2018 | 2018 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Burwood Group
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Apps Being Evaluated by Burwood Group Executives
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FAQ - APPS RUN THE WORLD Burwood Group Technographics
Burwood Group is a Professional Services organization based in United States,
with around 230 employees and annual revenues of $25.0 million.
Burwood Group operates a diverse technology stack with applications such as
Gaviti, Cisco Webex Meetings and Zoominfo Platform,
covering areas like AR Automation, Audio Video and Web Conferencing and Account Based Marketing.
Burwood Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Gaviti, Cisco Systems and Zoominfo.
Burwood Group recently adopted applications including
Zoominfo Platform in 2023, Microsoft 365 in 2021 and Hubspot Marketing Automation in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Burwood Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Burwood Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Burwood Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.