Businessday Media
The Brook, 6 Point Road,
Lagos, x,
Nigeria
Lagos, x,
Nigeria
234 812 171 1301
Professional Services
Businessday Media Technographics
Businessday Media Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Businessday Media and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 42 Businessday Media employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Businessday Media has purchased the following applications: Google Pay for Payment Processing in 2022, GumGum for Artificial Intelligence Marketing in 2020, Tableau for Analytics and BI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Businessday Media is running and its propensity to invest more and deepen its relationship with Google , GumGum , Tawk.to or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Businessday Media revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Businessday Media intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Businessday Media Tech Stack and Enterprise Applications
Businessday Media ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Pay | Payment Processing | ERP | n/a | 2022 | 2022 |
In 2022, Businessday Media implemented Google Pay on its website as part of its Payment Processing capability. The deployment placed Google Pay at the core of online checkout for the publisher, enabling mobile wallet and card acceptance for digital product and subscription purchases, and establishing Businessday Media Google Pay Payment Processing for browser-based and mobile payment flows.
The implementation used a web-based integration of Google Pay, embedding client-side payment buttons and tokenized payment flows with server-side transaction verification to complete authorizations in the checkout path. Operational ownership resides with the digital product and finance teams, who manage payment configuration, reconciliation, and checkout governance across the site, and the configuration emphasizes accelerated checkout, card tokenization, and mobile wallet acceptance as standard Payment Processing functional elements for the 42-employee professional services publisher.
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Businessday Media AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GumGum | Legacy | GumGum | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Businessday Media deployed GumGum on its website, implementing GumGum as an Artificial Intelligence Marketing solution. The Nigeria-based professional services publisher with 42 employees integrated the application to enable contextual targeting and visual intelligence capabilities across editorial pages and advertising inventory.
The implementation centered on site-level instrumentation and ad slot configuration within page templates, aligning content-targeted campaigns with commercial ad operations and editorial workflows. Operational coverage focused on digital advertising, sales and ad ops teams, with governance anchored in tag management, consent handling and campaign configuration processes typical of Artificial Intelligence Marketing deployments.
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Businessday Media Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Tableau Software | Legacy | Tableau | Analytics and BI | Analytics and BI | n/a | 2020 | 2020 |
In 2020 Businessday Media implemented Tableau to embed interactive analytics and reporting directly on its website. The Tableau deployment is framed around Analytics and BI capabilities, using the Tableau application to publish web-embedded dashboards and visualizations for both public consumption and internal reporting.
Configuration emphasizes Tableau dashboards, interactive visualizations, and self-service exploration workflows that expose site metrics and editorial reporting on public pages. Operational scope is concentrated on editorial and audience reporting functions within the publisher, with a deployment scale aligned to a 42-employee professional services newsroom. Governance and rollout appear focused on curated dashboard publication and controlled internal access for analytics and BI consumers, with embeds surfaced to readers and staff via the site infrastructure.
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Businessday Media Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2018 | 2018 |
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Survey and Questionnaire | Collaboration |
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2019 | 2019 |
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Businessday Media Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2021 | 2021 |
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Businessday Media eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2021 | 2021 |
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Businessday Media CRM
Businessday Media ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2022 | 2022 |
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Businessday Media PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2021 | 2021 |
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Businessday Media IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Businessday Media
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Businessday Media Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Businessday Media IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Businessday Media digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Businessday Media Technographics
Businessday Media is a Professional Services organization based in Nigeria,
with around 42 employees and annual revenues of $10.0 million.
Businessday Media operates a diverse technology stack with applications such as
Google Pay, GumGum and Tableau,
covering areas like Payment Processing, Artificial Intelligence Marketing and Analytics and BI.
Businessday Media has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, GumGum and Tableau Software.
Businessday Media recently adopted applications including
Google Pay in 2022, FullStory in 2022 and OwnerIQ CoEx in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Businessday Media’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Businessday Media’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Businessday Media technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.