By Malene Birger
Rahbeks Alle 21,
Frederiksberg, 1801 DK,
Denmark
Frederiksberg, 1801 DK,
Denmark
45 33269630
Manufacturing
By Malene Birger Technographics
By Malene Birger Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by By Malene Birger and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 By Malene Birger employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that By Malene Birger has purchased the following applications: Microsoft 365 for Collaboration in 2015, Salesforce Commerce Cloud for eCommerce in 2015, Bambuser Video Commerce for Customer Engagement in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems By Malene Birger is running and its propensity to invest more and deepen its relationship with Microsoft , Salesforce , Bambuser or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing By Malene Birger revenues, which have grown to $20.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for By Malene Birger intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
By Malene Birger Tech Stack and Enterprise Applications
By Malene Birger Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, By Malene Birger implemented Microsoft 365 as its Collaboration platform. The Denmark-based manufacturing company with approximately 150 employees deployed Microsoft 365 as a cloud-hosted SaaS tenant to support corporate productivity and internal communication across design, merchandising, retail operations and shared corporate teams. Microsoft 365 is referenced in the company website source, indicating that adoption is visible in public web assets and forms part of the company IT footprint. This positions Microsoft 365 as the primary Collaboration application for core business functions at By Malene Birger.
The implementation focuses on Microsoft 365 capabilities such as Exchange Online for enterprise email, SharePoint Online for content and intranet management, OneDrive for Business for file synchronization, and Microsoft Teams for real-time collaboration and meetings. Configuration patterns described align with tenant-level administration, centralized user provisioning, identity-aware access controls, and policy-based governance for content and sharing. No implementation partner or specific third party integrations are listed, and no prior product name is provided. The record documents By Malene Birger Microsoft 365 Collaboration as an enterprise productivity and collaboration platform in production.
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By Malene Birger eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Commerce Cloud | eCommerce | eCommerce | n/a | 2015 | 2015 |
In 2015, By Malene Birger deployed Salesforce Commerce Cloud as its eCommerce platform on bymalenebirger.com. The implementation established Salesforce Commerce Cloud as the central online storefront and checkout engine for the company website, consolidating digital commerce functionality under a single cloud SaaS solution.
The deployment focused on core commerce modules including storefront rendering, catalog management, merchandising rules, promotion and coupon management, and hosted checkout workflows. Configuration work emphasized product data models, category hierarchies, responsive storefront templates, and Commerce Cloud cartridges or components to reflect the brand product assortment and front end behavior.
Operational responsibility for the Commerce Cloud environment landed with commerce operations, digital marketing, and IT teams, who used the administrative console to manage catalog publishing, campaign cadence, and content updates. The implementation supported day to day eCommerce business functions such as online merchandising, pricing updates, product publishing, and order capture for the company website.
Governance and release controls were implemented around content staging and role based access to segregate merchandising and marketing activities, while leveraging Commerce Cloud hosting and admin tooling for site updates and release management. Salesforce Commerce Cloud continues to serve as the companys eCommerce platform for direct online retail operations.
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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By Malene Birger CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bambuser | Legacy | Bambuser Video Commerce | Customer Engagement | CRM | n/a | 2023 | 2023 |
In 2023, By Malene Birger deployed Bambuser Video Commerce on its public website to extend online customer engagement channels. Bambuser Video Commerce is employed as a Customer Engagement solution to deliver shoppable live streams and embedded on-demand video experiences directly within product pages.
The implementation leverages Bambuser Video Commerce capabilities common to video commerce platforms, including live shopping workflows, shoppable overlays tied to product metadata, real-time viewer interactions, and stream scheduling and management. Configuration emphasized embedding player components into the ecommerce front end, authoring templates for sessions, and mapping product SKUs to interactive video hotspots for seamless purchase flows.
Integration is implemented at the website layer using embedded scripts and front-end API calls to synchronize product information and transaction context during streams. Operational ownership is centered on e-commerce merchandising, digital marketing, and customer service teams within By Malene Birger, with content producers and moderators responsible for session execution and viewer engagement. The deployment captures event telemetry and viewer interaction data through front-end instrumentation to support engagement analysis and campaign measurement.
Governance and process changes include establishing scheduling and content approval workflows, role based access for stream creation and product linking, and moderation rules to manage live interactions. Bambuser Video Commerce is positioned to support the companys online merchandising and customer engagement business functions while operating directly on the corporate website.
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Loyalty | CRM |
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2023 | 2025 |
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Customer Support | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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By Malene Birger TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Treasury Management | TRM |
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2015 | 2015 |
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By Malene Birger PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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By Malene Birger IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at By Malene Birger
| First Name | Last Name | Title | Function | Department | Phone | |
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CFO | CXO | Finance | |
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IT Manager | Manager | IT | |
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Apps Being Evaluated by By Malene Birger Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from By Malene Birger IT executives and key decision makers. This section highlights By Malene Birger's latest recorded technology evaluations, including Microsoft Dynamics 365 Commerce for eCommerce on 2025-02-10 and Infor PLM Optiva for Product Lifecycle Management on 2025-01-09. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the By Malene Birger digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-02-10 | By Malene Birger | Evaluated | Microsoft | Microsoft Dynamics 365 Commerce | eCommerce | eCommerce |
| 2025-01-09 | By Malene Birger | Evaluated | Infor | Infor PLM Optiva | Product Lifecycle Management | PLM and Engineering |
FAQ - APPS RUN THE WORLD By Malene Birger Technographics
By Malene Birger is a Manufacturing organization based in Denmark,
with around 150 employees and annual revenues of $20.0 million.
By Malene Birger operates a diverse technology stack with applications such as
Microsoft 365, Salesforce Commerce Cloud and Bambuser Video Commerce,
covering areas like Collaboration, eCommerce and Customer Engagement.
By Malene Birger has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, Salesforce and Bambuser.
By Malene Birger recently adopted applications including
Bambuser Video Commerce in 2023, Voyado in 2023 and Hotjar in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of By Malene Birger’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates By Malene Birger’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete By Malene Birger technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.