Calgary Stampede
1410 Olympic Way SE,
Calgary, T2G2W1, AB,
Canada
Calgary, T2G2W1, AB,
Canada
1 403-261-0101
Leisure and Hospitality
Calgary Stampede Technographics
Calgary Stampede Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Calgary Stampede and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Calgary Stampede employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Calgary Stampede has purchased the following applications: UKG Workforce Central Absence Manager (ex Kronos Workforce Absence Manager) for Absence and Leave Management in 2013, Omnivex Moxie for Digital Signing in 2015, FreshDesk Customer Support for Customer Support in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Calgary Stampede is running and its propensity to invest more and deepen its relationship with UKG , Omnivex , Contentful GmbH or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Calgary Stampede revenues, which have grown to $120.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Calgary Stampede intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Calgary Stampede Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| UKG | Legacy | UKG Workforce Central Absence Manager (ex Kronos Workforce Absence Manager) | Absence and Leave Management | HCM | n/a | 2013 | 2013 |
In 2013, Calgary Stampede implemented UKG Workforce Central Absence Manager (ex Kronos Workforce Absence Manager) as part of an Absence and Leave Management initiative to transform employee time reporting, scheduling, and hiring practices. The program was delivered under a project accountable for time tracking and scheduling, led by HR and business analyst resources working with the Kronos supplier to meet tight timelines ahead of the organization’s annual city wide event.
The implementation configured Kronos Workforce Central modules including Timekeeper, Scheduler, Mobile, SMS text messaging, and Leave and Absence Management, and included installation of physical time clock hardware. Project workstreams defined time tracking processes and detailed scheduling practices to accommodate 40 diverse business groups, with configuration focused on group level shift patterns, mobile time capture, and absence entitlements enforcement.
Operational coverage spanned HR and scheduling functions across the 40 business groups, impacting hiring and shift allocation workflows and supporting frontline time entry via clocks and mobile devices. Integrations were centered on the physical time clock hardware and SMS notification channels, while the application UKG Workforce Central Absence Manager provided the absence case management and entitlement calculation capabilities used by managers and HR administrators.
Governance involved a centralized project team of HR leads and business analysts who defined processes, conducted change coordination, and staged deployment to avoid business disruption. The project explicitly delivered benefits to the organization and was rolled out without adverse impact to business stakeholders, meeting the organization’s go live constraints for the annual event.
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Recruiting, Applicant Tracking System | HCM |
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2012 | 2012 |
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Time and Attendance | HCM |
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2013 | 2013 |
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Workforce Management | HCM |
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2013 | 2013 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Omnivex | Legacy | Omnivex Moxie | Digital Signing | Content Management | Sharp International Finance UK | 2015 | 2015 |
In 2015, Calgary Stampede implemented Omnivex Moxie for Digital Signing to manage event based digital signage across Stampede Park. The deployment used Omnivex Moxie to centralize schedules and content for wayfinding, ticketing, advertising and event information.
Omnivex Moxie was configured to deliver event based content scheduling, template driven advertising placement, contextual wayfinding screens and ticketing display feeds, consistent with Digital Signing functional workflows. Device management and content orchestration were applied across stationary display groups, portable kiosks and LED walls, with role based content publishing to support operations and guest services teams.
The implementation covers approximately 50 stationary screens plus portable kiosks and LED walls at Stampede Park in Canada, and was delivered with Sharp International Finance UK and Sharps Audio Visual as implementation partners. Content channels were configured to surface ticketing information, directional maps, promotional advertising and real time event notices without naming additional third party systems.
Governance included centralized content approval and scheduled rollout across devices, and the solution improved wayfinding while enabling digital advertising and ticketing capabilities as reported in public materials. The implementation year is an estimate based on available public materials.
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Web Content Management | Content Management |
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2021 | 2021 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | FreshDesk Customer Support | Customer Support | CRM | n/a | 2021 | 2021 |
In 2021 Calgary Stampede implemented FreshDesk Customer Support to centralize online visitor inquiry handling and ticketing workflows. FreshDesk Customer Support is embedded on the Calgary Stampede website and serves as the primary Customer Support application for front-line guest services and event operations.
The deployment emphasizes core Customer Support capabilities typical of the category, including a centralized ticketing queue, web-embedded support widget, a knowledge base for self-service, and configuration of agent workspaces and canned responses. Configuration work focused on ticket routing rules, automation for ticket categorization, and role-based access for support agents to align with event staffing patterns.
Operational coverage centers on visitor services and event attendee inquiries received via the website, with the web embedding providing the principal intake channel. The implementation scope is internal to Calgary Stampede support teams and event operations, supporting rapid triage and escalation workflows during large event periods.
Governance includes establishment of support agent groups, administrative configuration of routing and escalation policies, and phased rollout to align with event schedules and staffing cycles. Training and procedural documentation were implemented to ensure consistent ticket handling and knowledge base upkeep, while reporting and agent dashboards provide operational visibility for support management.
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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PR and Media Communication | CRM |
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2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2014 | 2014 |
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Transactional Email | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Web Application Firewalls (WAF), DDoS Protection | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Calgary Stampede
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Calgary Stampede Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Calgary Stampede IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Calgary Stampede digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Calgary Stampede Technographics
Calgary Stampede is a Leisure and Hospitality organization based in Canada,
with around 1500 employees and annual revenues of $120.0 million.
Calgary Stampede operates a diverse technology stack with applications such as
UKG Workforce Central Absence Manager (ex Kronos Workforce Absence Manager), Omnivex Moxie and FreshDesk Customer Support,
covering areas like Absence and Leave Management, Digital Signing and Customer Support.
Calgary Stampede has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as UKG, Omnivex and Freshworks.
Calgary Stampede recently adopted applications including
Contentful Content Platform in 2021, FreshDesk Customer Support in 2021 and Acquia Campaign Studio (ex Mautic) in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Calgary Stampede’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Calgary Stampede’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Calgary Stampede technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.