Cignal TV
5th Floor, Launchpad Building, Sheridan corner Reliance Street, Highway Hills,
Mandaluyong, 1550,
Philippines
Mandaluyong, 1550,
Philippines
63 2-8888-5555
Media
Cignal TV Technographics
Cignal TV Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cignal TV and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Cignal TV employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cignal TV has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2015, SAP Business One HCM for Core HR in 2015, Conviva for Analytics and BI in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cignal TV is running and its propensity to invest more and deepen its relationship with SAP , Conviva , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cignal TV revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cignal TV intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cignal TV Tech Stack and Enterprise Applications
Cignal TV ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Cignal TV implemented SAP ERP ECC 6.0 to centralize its finance and core administrative systems across the broadcaster, aligning with the ERP Financial category and the companys corporate accounting needs. The deployment targeted corporate finance workflows and controls for an organization of roughly 800 employees and was part of the MediaQuest Group audit scope for financial and IT general controls.
SAP ERP ECC 6.0 was configured with an emphasis on SAP FICO for general ledger, accounts payable and accounts receivable processing, alongside SAP HR for personnel and payroll master data, SAP MM for procurement and inventory, SAP SD for order to cash processes, and SAP BASIS for system administration. The implementation included standard ERP Financial functional capabilities such as ledger posting, vendor and customer master management, procure to pay and order to cash transaction flows.
Auditable systems in the environment included SAP HR, SAP FICO, SAP MM, SAP SD, SAP BASIS, the Integrated Traffic Sales System, Enhance Filtering Payment System and Subscribers Management System, all of which were included in audit and control scopes. These systems were treated as operationally connected to financial posting and billing workflows, creating interfaces and reconciliation points between subscriber billing, traffic sales records and the SAP financial ledgers.
Cignal TV coordinated ITGC and financial audit activities with an external Big Four auditor, performing audit scheduling, planning, fieldwork, control design analysis and control testing across application controls and IT general controls. Tests and governance activities explicitly covered access granting and termination, periodic access review, change management, incident management, password configuration, data backup and disaster recovery, with follow up testing, assistance drafting IT policies and support for Data Privacy Audit Activities.
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ERP Financial | ERP |
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2015 | 2015 |
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ERP Financial | ERP |
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2015 | 2015 |
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Cignal TV HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Business One HCM | Core HR | HCM | n/a | 2015 | 2015 |
In 2015, Cignal TV implemented SAP Business One HCM to centralize Core HR operations across its Philippine HR organization. The deployment targeted recruitment and employee lifecycle management for an 800 employee media company, positioning SAP Business One HCM as the authoritative system for personnel master data and recruitment workflows.
The implementation configured core modules aligned to recruiting and onboarding functional flows, including an applicant tracking workflow driven by Manpower Requisition Forms and job description templates, structured interview scheduling and assessment capture, background and reference check tracking, onboarding checklists and new hire documentation, 201 file document management, probation and regularization monitoring, and formalized offboarding clearance routing. SAP Business One HCM was used to instrument role-based access for HR staff and hiring managers, and to support HR activities such as orientation facilitation and recruitment reporting.
Operational coverage focused on HR recruitment specialists, HR managers and department hiring managers, integrating day to day activities like resume screening, phone interviews, interview endorsements, collection of pre-employment requirements, and coordination of onboarding tools and announcements. The system consolidated the Applicant Tracker and master employee list to provide a single source for candidate status and employee records, and it supported routine HR meeting cadences such as recruitment alignment sessions.
Governance and workflow changes emphasized process standardization rather than technology only, with SAP Business One HCM enforcing formal MRF driven requisitioning, standardized assessment capture and endorsement handoffs, structured probationary regularization checks, and a documented offboarding clearance process. Recruitment specialists’ responsibilities for sourcing, screening, onboarding coordination and file maintenance were operationalized within the application to reduce manual tracking and to create auditable HR workflows.
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Core HR | HCM |
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2016 | 2016 |
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Payroll | HCM |
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2016 | 2016 |
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Cignal TV Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Conviva | Legacy | Conviva | Analytics and BI | Analytics and BI | n/a | 2023 | 2023 |
In 2023, Cignal TV implemented Conviva on its public streaming website to establish site-level streaming analytics and viewer experience instrumentation. Cignal TV implemented Conviva, an Analytics and BI application, on cignalplay.com to collect playback and engagement telemetry and to centralize visibility for digital teams.
The deployment emphasized client side player instrumentation and centralized analytics configuration, using Conviva to capture real time quality of experience signals including startup time, buffering, bitrate trends, and audience engagement metrics. Implementation work focused on configuring measurement modules, dashboarding, and data retention rules consistent with Analytics and BI workflows, with event schema and tagging applied across core video pages.
Operational coverage targeted the website and supporting digital operations, with dashboards and role based access provisioned for product, engineering, and content operations teams. Governance included staged rollout of player instrumentation and configuration controls for reporting, enabling product owners to validate telemetry before full site propagation. Cignal TV Conviva Analytics and BI now serves as the primary streaming measurement layer for web playback analysis and operational troubleshooting.
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Cignal TV Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2019 | 2019 |
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Survey and Questionnaire | Collaboration |
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2021 | 2021 |
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Cignal TV Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2012 | 2012 |
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Cignal TV SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Inventory Management | SCM |
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2015 | 2015 |
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Supply Chain Management | SCM |
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2015 | 2015 |
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Cignal TV CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Digital Advertising Platform | CRM |
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2023 | 2023 |
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Cignal TV Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2012 | 2012 |
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Cignal TV IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Cignal TV
| First Name | Last Name | Title | Function | Department | Phone | |
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Group Chief Financial Officer | CXO | Finance | |
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President & CEO | CXO | Operations | |
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Financial Planning and Reporting Senior Manager | Manager | Finance | |
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Finance Manager | Manager | Finance | |
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First Vice President, Information Technology | VP | Finance | |
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Apps Being Evaluated by Cignal TV Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Cignal TV IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Cignal TV digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Cignal TV Technographics
Cignal TV is a Media organization based in Philippines,
with around 800 employees and annual revenues of $200.0 million.
Cignal TV operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, SAP Business One HCM and Conviva,
covering areas like ERP Financial, Core HR and Analytics and BI.
Cignal TV has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Conviva.
Cignal TV recently adopted applications including
Conviva in 2023, Magnite (ex Rubicon Project) in 2023 and Criteo Commerce Media Platform in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Cignal TV’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Cignal TV’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Cignal TV technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.