Cleveland, 44114, OH,
United States
Clum Creative Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Clum Creative and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Clum Creative employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Clum Creative has purchased the following applications: LiveChat for Chatbots and Conversational AI in 2020, Google Workspace (Formerly Google G-Suite) for Collaboration in 2016, Hubspot Marketing Automation for Marketing Automation in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Clum Creative is running and its propensity to invest more and deepen its relationship with LiveChat, Inc. , Google , Mixmax or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Clum Creative revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Clum Creative intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveChat, Inc. | Legacy | LiveChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Clum Creative implemented LiveChat. Clum Creative implemented LiveChat as a Chatbots and Conversational AI solution on its public website to provide real time visitor engagement and lead capture for its professional services business. The deployment focused on embedding the LiveChat web widget and configuring agent seats and basic routing to align with a 30 person agency operational footprint.
Functionality implemented included live messaging, canned responses, visitor context and conversation history, reflecting standard Chatbots and Conversational AI capabilities to support sales and client services workflows. Operational governance emphasized centralized inbox handling and role based access for marketing and account management teams, with the solution scoped to website based customer engagement.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2016 | 2016 |
In 2016, Clum Creative implemented Google Workspace (Formerly Google G-Suite) as its cloud-hosted Collaboration platform. The 30-employee professional services firm provisioned the suite for firm-wide email, calendar, document collaboration, and cloud storage to support creative production, client deliverables, and project coordination.
Google Workspace (Formerly Google G-Suite) was configured using the Google Workspace admin console for domain-managed accounts, user provisioning, and access controls, with standard modules such as Gmail, Google Drive, Docs, Sheets, Slides, and Calendar enabled. The deployment is observable in the firm’s public website source and operates as a SaaS cloud deployment, supporting coordination across creative, account, and operations functions while focusing governance on folder sharing and account management appropriate to a small professional services organization.
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Online Meeting Scheduling | Collaboration |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Marketing Automation | Marketing Automation | CRM | n/a | 2017 | 2017 |
In 2017 Clum Creative implemented Hubspot Marketing Automation on their website as a cloud hosted marketing platform to support Marketing Automation for marketing and lead generation. The deployment embeds Hubspot Marketing Automation tracking and form assets directly into the firm website, enabling site level lead capture, landing page delivery, email campaign orchestration, contact segmentation, and behavioral analytics. This implementation ties Clum Creative, Hubspot Marketing Automation, Marketing Automation, and the company marketing function in a single operational thread.
Operational configuration emphasizes standard Marketing Automation modules, including web forms and CTAs, email workflows and sequences, landing pages, list segmentation, and campaign reporting dashboards. Governance and process adjustments focused on marketing owned campaign workflows and contact lifecycle rules, with operational scope centered on the firm level marketing team in the United States and on web sourced demand generation. The implementation is described at the site integration level and remains focused on embedding Hubspot Marketing Automation capabilities into Clum Creative website driven marketing operations.
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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