Clifton, 7011, NJ,
United States
Color Street Technographics
Color Street Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Color Street and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 Color Street employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Color Street has purchased the following applications: ReadyShipper X for Shipping Management in 2024, ReadyCloud CRM for CRM in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Color Street is running and its propensity to invest more and deepen its relationship with ReadyCloud or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Color Street revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Color Street intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Color Street Tech Stack and Enterprise Applications
Color Street eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ReadyCloud | Legacy | ReadyShipper X | Shipping Management | eCommerce | n/a | 2024 | 2024 |
In 2024, Color Street implemented ReadyShipper X, a Shipping Management application, to support high volume warehouse order fulfillment. The deployment centered on the company warehouse in Clifton, New Jersey, where Warehouse Operations Manager Morgan Reilly oversees peak throughput, and ReadyShipper X is cited as enabling the team to fulfill and manage 600 plus orders in an hour while improving core warehouse processes.
The ReadyShipper X implementation focused on shipping workflow modules common to Shipping Management, including order import and normalization, batch label printing and print queue management, automated carrier selection and rate shopping logic, address validation, and tracking event publishing. Configuration emphasized automation rules to reduce manual intervention during peaks, label formatting for multi carrier output, and operational queues to sustain continuous pick pack and ship cycles.
Operational coverage for the rollout addressed warehouse and fulfillment teams, with configuration tuned specifically for Color Street order flow and shift based work patterns at the Clifton fulfillment site. The implementation connected shipping orchestration into existing fulfillment operations, aligning shipping tasks with warehouse picking and packing sequences and with role based control over shipping functions.
Governance and process changes included establishing ownership for shipping automation rules, role based access for warehouse operators and supervisors, and a staged operational cutover to validate throughput at scale. The implemented ReadyShipper X Shipping Management capability delivered the stated outcome of improved warehouse process and the operational ability for Color Street to handle more than 600 orders per hour under active warehouse management.
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Color Street CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ReadyCloud | Legacy | ReadyCloud CRM | CRM | CRM | n/a | 2024 | 2024 |
In 2024, Color Street implemented ReadyCloud CRM to centralize customer engagement and post-purchase workflows. The deployment is explicitly aligned with the CRM Apps Category and oriented toward linking customer interactions to order and fulfillment events.
Based on ReadyCloud Suite materials and the public ReadyShipper X case narrative, Color Street is likely using ReadyCloud CRM modules for after-purchase growth marketing, centralized customer record consolidation, segmentation, automated lifecycle campaigns, and order visibility dashboards. These inferred CRM capabilities support marketing orchestration tied to shipment and fulfillment status, enabling targeted post-purchase communications and lifecycle management.
Operational signals show ReadyCloud ReadyShipper X was used to improve multi-warehouse shipping and fulfillment across the United States, Canada and Europe, enabling processing of up to 600 orders per hour and better international scaling. That shipping and fulfillment throughput suggests ReadyCloud CRM is receiving order and fulfillment event data to provide near real-time order visibility to customer service, fulfillment and marketing teams.
Governance and rollout specifics are not disclosed, however the combined ReadyShipper X throughput and inferred CRM module usage indicate an implementation pattern where order event orchestration is integrated into CRM-driven workflows. ReadyCloud CRM therefore functions as the connective layer between customer engagement and high-volume, multi-region fulfillment for Color Street.
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IT Decision Makers and Key Stakeholders at Color Street
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Warehouse Operations & Ecommerce Manager | Manager | Supply Chain | |
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Apps Being Evaluated by Color Street Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||