Conversant, a Epsilon Company
101 North Wacker, 23rd Floor,
Chicago, 60606, IL,
United States
Chicago, 60606, IL,
United States
877-361-3316
Media
Conversant, a Epsilon Company Technographics
Conversant, a Epsilon Company Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Conversant, a Epsilon Company and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1500 Conversant, a Epsilon Company employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Conversant, a Epsilon Company has purchased the following applications: SAP Concur Expense for Expense Management in 2010, Adobe WorkFront for Business Process Management in 2020, Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting) for Analytics and BI in 2010 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Conversant, a Epsilon Company is running and its propensity to invest more and deepen its relationship with SAP , Adobe Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Conversant, a Epsilon Company revenues, which have grown to $605.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Conversant, a Epsilon Company intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Conversant, a Epsilon Company Tech Stack and Enterprise Applications
Conversant, a Epsilon Company ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Expense | Expense Management | ERP | n/a | 2010 | 2010 |
Conversant, a Epsilon Company implemented SAP Concur Expense in 2010 to centralize travel and expense reimbursement processes within its Expense Management program. The deployment was aligned with existing corporate finance responsibilities, connecting expense workflows to transactional accounting, GL accounting, and financial planning and reporting functions.
SAP Concur Expense was configured to support expense submission, policy-driven approvals, automated reimbursement routing, and travel booking integration. The implementation included a web service orchestration layer that linked Concur Expense to the company's travel booking flow with Ovation Travel Agency, enabling automated exchange of itinerary and transaction data for expense reconciliation.
Integrations extended beyond travel, with feeds and mappings provisioned into the GL and financial reporting processes to ensure expense and cost of goods sold data flowed into accounting and planning systems. The deployment covered finance, travel and tax teams across Conversant, and the system was used as a source for tax-related analysis through close collaboration with the tax department on revenue-focused tax savings initiatives.
Governance emphasized embedded controls and workflow standardization, with finance and tax co-authoring reimbursement policy rules and approval matrices. Outcomes recorded alongside the implementation include an ongoing tax liability reduction of approximately $25 million per year, estimated savings on travel and expense processing that exceed $500 thousand per year, and banking relationship restructuring savings of approximately $1 million per year.
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Conversant, a Epsilon Company ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe WorkFront | Business Process Management | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Conversant, a Epsilon Company, deployed Adobe WorkFront as its Business Process Management platform to standardize project intake and operational workflows. Adobe WorkFront is embedded on Conversant's website to surface request intake forms and route incoming campaign and creative requests into internal work queues.
The implementation concentrated on Business Process Management capabilities within Adobe WorkFront, including form based intake, templated project plans, workflow automation, approval routing, and resource assignment. Configurations emphasized template libraries for repeatable campaign work, automated approval chains to enforce review gates, and status reporting to support project visibility.
Operational coverage targeted creative operations, campaign delivery, and account teams, aligning intake from the website with internal project queues and throughput management. Governance was established with role based approvals, standardized intake and delivery templates, and centralized request ownership to reduce ad hoc coordination and to formalize handoffs across media operations.
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Conversant, a Epsilon Company Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting) | Analytics and BI | Analytics and BI | n/a | 2010 | 2018 |
In 2010, Conversant, a Epsilon Company deployed Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting) to centralize reporting and analytical capabilities within its Analytics and BI environment for media trading operations. The initial rollout established a consolidated Microsoft BI footprint to support operational reporting, multidimensional analysis and ETL orchestration across media arbitrage workflows.
Conversant maintains and develops solutions across the entire Microsoft BI stack, operating SQL Server Reporting Services for scheduled and ad hoc reporting, SQL Server Analysis Services for cube and tabular semantic models, and SQL Server Integration Services for ETL pipelines. Implementation work included configuration of reporting services, development of SSAS semantic layers and design and maintenance of SSIS packages, with ongoing development and operational support for BI artifacts. Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting) is used to deliver structured analytical datasets and managed reporting to downstream analytic consumers.
Conversant assisted in the design and implementation of a large MPP data warehouse to support media arbitrage, integrating the Microsoft BI layer with the MPP warehouse to scale analytical processing. Operational coverage centers on media operations and analytics teams, enabling programmatic reporting, semantic model stewardship and centralized analytical dataset provisioning. Governance emphasis focused on maintaining model consistency and operational support processes for BI content distribution.
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Data Warehouse | Analytics and BI |
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2016 | 2017 |
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Conversant, a Epsilon Company Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2016 | 2016 |
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Conversant, a Epsilon Company Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2022 | 2022 |
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Conversant, a Epsilon Company CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Account Based Marketing | CRM |
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2023 | 2023 |
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Account Based Marketing | CRM |
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2023 | 2023 |
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CRM | CRM |
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2017 | 2017 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2015 | 2015 |
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Conversant, a Epsilon Company ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Remote Monitoring and Management | ITSM |
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2020 | 2020 |
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Conversant, a Epsilon Company PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Conversant, a Epsilon Company IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Database Management | IaaS |
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2012 | 2012 |
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IT Decision Makers and Key Stakeholders at Conversant, a Epsilon Company
| First Name | Last Name | Title | Function | Department | Phone | |
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Director of Business Intelligence and Analytics | Director | IT | |
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Director of Data Solutions | Director | IT | |
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Vice President, Analytics Operations | VP | IT | |
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VP of Software Engineering | VP | IT | |
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VP Software Engineering | VP | IT | |
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Chief Revenue Officer | CXO | Finance | |
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VP Sales CRM Solutions Group | VP | Sales | |
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Senior Vice President, Sales | CRM Solutions Group | VP | Sales | |
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Director, Client Operations | Director | Customer Service | |
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SVP, Support Operations | VP | Operations | |
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SVP, Enterprise Operations | VP | Operations | |
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President and CEO | CXO | Finance | |
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VP, Human Resources | VP | HR | |
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Director Compensation | Director | HR | |
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Vice President Global Talent Acquisition | VP | HR | |
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Director, Data Science | Director | IT | |
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Senior Data Scientist | Manager | IT | |
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Apps Being Evaluated by Conversant, a Epsilon Company Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Conversant, a Epsilon Company IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Conversant, a Epsilon Company digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Conversant, a Epsilon Company Technographics
Conversant, a Epsilon Company is a Media organization based in United States,
with around 1500 employees and annual revenues of $605.0 million.
Conversant, a Epsilon Company operates a diverse technology stack with applications such as
SAP Concur Expense, Adobe WorkFront and Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting),
covering areas like Expense Management, Business Process Management and Analytics and BI.
Conversant, a Epsilon Company has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Adobe Systems and Microsoft.
Conversant, a Epsilon Company recently adopted applications including
Zoominfo Platform in 2023, 6sense Account Engagement Platform in 2023 and DocuSign eSignature in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Conversant, a Epsilon Company’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Conversant, a Epsilon Company’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Conversant, a Epsilon Company technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.