Coty
350 5th Ave,
New York, 10118, NY,
United States
New York, 10118, NY,
United States
1 212-389-7300
Consumer Packaged Goods
Coty Technographics
Coty Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Coty and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 11636 Coty employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Coty has purchased the following applications: SAP S/4 HANA for ERP Financial in 2023, SAP SuccessFactors Variable Pay for Compensation Management in 2017, SAP Concur Travel for Travel Management in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Coty is running and its propensity to invest more and deepen its relationship with SAP , ServiceNow , IFS or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Coty revenues, which have grown to $5.89 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Coty intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Coty Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| SAP | SAP ERP ECC 6.0 | SAP S/4 HANA | ERP Financial | ERP Financial Management | n/a | 2023 | 2025 |
In 2023, Coty implemented SAP S/4 HANA as its core ERP Financial system, migrating from SAP ERP ECC 6.0. The engagement combined a technical migration from ECC with a greenfield deployment of SAP S/4 HANA Fiori to provide a modern finance user experience, with a Sr. SAP Security Architect assigned from March 2023 to lead security and authorization work remotely from Orlando, Florida.
The implementation focused on SAP S/4 HANA financial capabilities, aligning general ledger, accounts receivable, accounts payable, financial close management, treasury and controlling processes to S/4 HANA data and accounting models. Configuration and automation work included S/4 HANA ledger and master data stabilization, Fiori role design, and authorization patterns to support finance workflows and compliance oriented controls.
Migration activity encompassed conversion of transactional and master financial data from SAP ERP ECC 6.0 into SAP S/4 HANA, accompanied by Fiori front end provisioning for finance end users. Governance was structured around security architecture and role based access controls, with explicit emphasis on segregation of duties and authorization lifecycle during the cutover to SAP S/4 HANA.
Coty SAP S/4 HANA ERP Financial implementation therefore combined an ECC to S/4 HANA migration, greenfield Fiori introduction, and security and authorization redesign to support finance and accounting operations under the new SAP S/4 HANA platform.
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Expense Management | ERP Financial Management |
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2014 | 2014 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Variable Pay | Compensation Management | HCM | n/a | 2017 | 2017 |
In 2017, Coty implemented SAP SuccessFactors Variable Pay as a targeted application within its Compensation Management agenda. The deployment was led by the Global HRIS team and aligned to support Compensation, Talent Acquisition, Performance and Talent Management business functions across the company.
The SAP SuccessFactors Variable Pay implementation was configured alongside other SuccessFactors components cited by Coty, including Employee Central, Performance, Goal Management, Calibration, Recruitment and Succession. Configuration work focused on variable pay plan setup, eligibility rule definition, and linking variable compensation to performance and goal outcomes to reflect standard Compensation Management workflows.
Technical operations relied on an in-house Global Employee Experience & HR Tech leadership layer working with a technical service center in Lisbon managed by Accenture for ongoing support and incident resolution. The program provided functional and technical support for local HR teams referenced in New York, Amsterdam and Paris, and it connected Talent and Compensation COE stakeholders with the technical delivery team for triage of HR tech requests.
Governance was structured through the Global HRIS team and the Talent & Compensation COE, with responsibilities that included requirement intake, post-mortem analysis, agile methodology for deployments, and continuous improvement of processes and training. The role and implementation emphasized upskilling HR users, consolidating best practices for SuccessFactors usage, and supervising updates or enhancements to Variable Pay and adjacent modules as part of Coty’s ongoing HRIS roadmap.
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Core HR | HCM |
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2017 | 2017 |
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HR Service Delivery | HCM |
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2021 | 2021 |
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Learning and Development, Onboarding, Task Management | HCM |
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2023 | 2023 |
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Payroll | HCM |
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2018 | 2018 |
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Payroll | HCM |
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2011 | 2011 |
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Performance and Goal Management | HCM |
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2017 | 2017 |
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Recruiting, Applicant Tracking System | HCM |
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2020 | 2020 |
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Succession and Leadership Planning | HCM |
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2017 | 2017 |
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Talent Management | HCM |
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2015 | 2015 |
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Time and Attendance | HCM |
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2011 | 2011 |
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Workforce Management | HCM |
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2013 | 2013 |
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Workforce Management | HCM |
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2016 | 2017 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Travel | Travel Management | ERP Services and Operations | n/a | 2014 | 2014 |
In 2014, Coty implemented SAP Concur Travel to centralize Travel Management across its global Travel & Retail organization. The deployment targeted standardization of booking and expense workflows and the formal definition of a company travel policy to improve compliance.
SAP Concur Travel was configured to support travel booking and expense reporting modules, with centralized policy rules and approval workflows to enforce spend controls. The implementation included automated expense capture and workflow routing consistent with Travel Management best practices, and the selection of AMEX as the provider for corporate travel services and corporate card linkage.
Governance was led by a global finance lead for the Travel & Retail implementation project who owned policy definition, rollout sequencing, and alignment between finance, travel procurement, and retail operations. The project delivered streamlined and compliant tools for booking and expense management and established enterprise-level travel policy enforcement across Coty.
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Utilities ERP | ERP Services and Operations |
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2013 | 2013 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2015 | 2018 |
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Analytics and BI | Analytics and BI |
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2016 | 2016 |
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Analytics and BI | Analytics and BI |
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2016 | 2016 |
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Analytics and BI | Analytics and BI |
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2016 | 2016 |
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Analytics and BI | Analytics and BI |
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2019 | 2019 |
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Data Warehouse | Analytics and BI |
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2013 | 2013 |
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Data Warehouse | Analytics and BI |
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2017 | 2017 |
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Data Warehouse | Analytics and BI |
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2016 | 2016 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2016 | 2016 |
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eCommerce | eCommerce |
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2025 | 2025 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Real-Time Transportation Visibility | SCM |
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2020 | 2020 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Partner Relationship Management | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2011 | 2011 |
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Tag Management | CRM |
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2020 | 2020 |
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Trade Promotion Management | CRM |
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2020 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2017 | 2017 |
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Supplier Relationship Management | Procurement |
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2017 | 2017 |
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Supplier Relationship Management | Procurement |
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2021 | 2021 |
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SPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Sales Performance Management | SPM |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Treasury Management | TRM |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Data Warehouse Appliance | IaaS |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Coty
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Coty Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Coty IT executives and key decision makers. This section highlights Coty's latest recorded technology evaluations, including Khoros CX for Customer Experience on 2024-07-10. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Coty digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Coty Technographics
Coty is a Consumer Packaged Goods organization based in United States,
with around 11636 employees and annual revenues of $5.89 billion.
Coty operates a diverse technology stack with applications such as
SAP S/4 HANA, SAP SuccessFactors Variable Pay and SAP Concur Travel,
covering areas like ERP Financial, Compensation Management and Travel Management.
Coty has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP.
Coty recently adopted applications including
Shopify in 2025, SAP S/4 HANA in 2023 and IFS Poka in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Coty’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Coty’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Coty technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.