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Coty

350 5th Ave,
New York, 10118, NY,
United States

https://www.coty.com/

1 212-389-7300

Consumer Packaged Goods

Coty Technographics

Coty Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Coty and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 11636 Coty employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Coty has purchased the following applications: MicroStrategy ONE Analytics for Analytics and BI in 2015, Amazon EC2 for Application Hosting and Computing Services in 2014, New Relic APM for Application Performance Management in 2016 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Coty is running and its propensity to invest more and deepen its relationship with MicroStrategy , SymphonyAI , AnswerRocket or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Coty revenues, which have grown to $5.89 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Coty intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Coty Data, Technology Stack, and Enterprise Applications

Analytics and BI

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
MicroStrategy	Legacy	MicroStrategy ONE Analytics	Analytics and BI	Analytics and BI	n/a	2015	2018
			Analytics and BI	Analytics and BI		2016	2016
			Analytics and BI	Analytics and BI		2016	2016
			Analytics and BI	Analytics and BI		2016	2016
			Analytics and BI	Analytics and BI		2019	2019
			Data Warehouse	Analytics and BI		2013	2013
			Data Warehouse	Analytics and BI		2017	2017
			Data Warehouse	Analytics and BI		2016	2016

IaaS

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
Amazon Web Services (AWS)	Legacy	Amazon EC2	Application Hosting and Computing Services	IaaS	n/a	2014	2014
			Content Delivery Network	IaaS		2014	2014
			Content Delivery Network	IaaS		2021	2021
			Content Delivery Network	IaaS		2020	2020
			Data Warehouse Appliance	IaaS		2016	2016

ITSM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
New Relic	Legacy	New Relic APM	Application Performance Management	ITSM	n/a	2016	2016

Collaboration

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Audio Video and Web Conferencing	Collaboration		2017	2017

HCM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Compensation Management	HCM		2017	2017
			Core HR	HCM		2017	2017
			HR Service Delivery	HCM		2021	2021
			Learning and Development, Onboarding, Task Management	HCM		2023	2023
			Payroll	HCM		2018	2018
			Payroll	HCM		2011	2011
			Performance and Goal Management	HCM		2017	2017
			Recruiting, Applicant Tracking System	HCM		2020	2020
			Succession and Leadership Planning	HCM		2017	2017
			Talent Management	HCM		2015	2015
			Time and Attendance	HCM		2011	2011
			Workforce Management	HCM		2013	2013
			Workforce Management	HCM		2016	2017

CRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Customer Experience	CRM		2021	2021
			Data Management Platform	CRM		2020	2020
			Marketing Analytics	CRM		2020	2020
			Marketing Automation	CRM		2017	2017
			Partner Relationship Management	CRM		2019	2019
			Sales Automation, CRM, Sales Engagement	CRM		2011	2011
			Tag Management	CRM		2020	2020
			Trade Promotion Management	CRM		2020	2021

eCommerce

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			eCommerce	eCommerce		2016	2016
			eCommerce	eCommerce		2025	2025
			Personalization and Product Recommendations	eCommerce		2021	2021

ERP Financial Management

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			ERP Financial	ERP Financial Management		2023	2025
			Expense Management	ERP Financial Management		2014	2014

TRM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Governance, Risk and Compliance	TRM		2020	2020
			Governance, Risk and Compliance	TRM		2020	2020
			Treasury Management	TRM		2016	2016

Procurement

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Procurement	Procurement		2017	2017
			Supplier Relationship Management	Procurement		2017	2017
			Supplier Relationship Management	Procurement		2021	2021

SCM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Real-Time Transportation Visibility	SCM		2020	2020

SPM

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Sales Performance Management	SPM		2019	2019

ERP Services and Operations

Vendor	Previous System	Application	Category	Market	VAR/SI	When	Live	Insight	Insight Source
			Travel Management	ERP Services and Operations		2014	2014
			Utilities ERP	ERP Services and Operations		2013	2013

IT Decision Makers and Key Stakeholders at Coty

First Name	Last Name	Title	Function	Department	Email	Phone
No data found

Show All Contacts

Apps Being Evaluated by Coty Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

FAQ - APPS RUN THE WORLD Coty Technographics

Coty is a Consumer Packaged Goods organization based in United States, with around 11636 employees and annual revenues of $5.89 billion.

Coty operates a diverse technology stack with applications such as MicroStrategy ONE Analytics, Amazon EC2 and New Relic APM, covering areas like Analytics and BI, Application Hosting and Computing Services and Application Performance Management.

Coty has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as MicroStrategy, Amazon Web Services (AWS) and New Relic.

Coty recently adopted applications including Shopify in 2025, IFS Poka in 2023 and SAP S/4 HANA in 2023, highlighting its ongoing modernization strategy.

APPS RUN THE WORLD maintains an up-to-date database of Coty’s key decision makers and IT executives, available to Premium subscribers.

Our research team continuously updates Coty’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.

Subscribe to APPS RUN THE WORLD to access the complete Coty technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.