Coverity, Inc.
185 Berry St., Suite 6500,
San Francisco, 94107, CA,
United States
San Francisco, 94107, CA,
United States
1 415-321-5200
Media
Coverity, Inc. Technographics
Coverity, Inc. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Coverity, Inc. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 280 Coverity, Inc. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Coverity, Inc. has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2013, AdRoll for Digital Advertising Platform in 2017, Twilio Sendgrid for Transactional Email in 2014 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Coverity, Inc. is running and its propensity to invest more and deepen its relationship with Oracle , NextRoll , Crazy Egg or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Coverity, Inc. revenues, which have grown to $35.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Coverity, Inc. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Coverity, Inc. Tech Stack and Enterprise Applications
Coverity, Inc. ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013, Coverity, Inc. implemented Oracle NetSuite ERP to consolidate its finance and accounting platform and establish a single source of record for financial transactions. Oracle NetSuite ERP serves as the companys ERP Financial application and underpins core finance business functions including ledger management and billing.
The implementation focused on standard ERP Financial capabilities, with configuration work centered on general ledger structure, accounts payable, accounts receivable, billing routines, fixed asset tracking, revenue recognition workflows, and financial reporting. Automation of period close processes and invoice to cash workflows were aligned with these modules to improve transactional consistency across finance operations.
Operational scope covered the finance and accounting departments across the organization, where Oracle NetSuite ERP was used to capture transactional data and produce statutory and management reports. Deployment architecture emphasized a centralized financial data model and role based access controls within Oracle NetSuite ERP to support segregation of duties and auditability.
Governance changes included standardized chart of accounts design, formalized month end close procedures, and tightened access governance to enforce financial controls. The implementation positioned Oracle NetSuite ERP as the primary ERP Financial backbone for Coverity, Inc., consolidating financial processes and institutionalizing structured accounting workflows.
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Coverity, Inc. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NextRoll | Legacy | AdRoll | Digital Advertising Platform | CRM | n/a | 2017 | 2017 |
In 2017, Coverity, Inc. deployed AdRoll as its Digital Advertising Platform on the corporate website to support web-based audience activation and demand generation. The implementation centered on embedding AdRoll to enable display retargeting and prospecting, aligning the application with marketing and growth objectives.
AdRoll was instrumented on-site using a site tag and audience pixel to capture page events and visitor signals, feeding the AdRoll platform for campaign management, creative serving, audience segmentation, and automated campaign optimization. Typical Digital Advertising Platform capabilities such as retargeting, lookalike prospecting, creative rotation, and performance reporting were leveraged to coordinate programmatic display and social placements through the AdRoll console.
Operational ownership was assigned to marketing and demand generation teams, with marketing operations responsible for tag governance, audience definitions, and campaign workflow orchestration. The deployment was web-first, focused on Coverity, Inc. website traffic, and embedded AdRoll into existing digital advertising workflows to support customer acquisition and brand engagement.
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Coverity, Inc. PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Sendgrid | Transactional Email | PaaS | n/a | 2014 | 2014 |
In 2014, Coverity, Inc. implemented Twilio Sendgrid on its website to manage Transactional Email and handle application-driven messaging. The initial deployment embedded Twilio Sendgrid into web application notification workflows to support customer-facing events and automated service communications.
The implementation leveraged standard Transactional Email capabilities, including SMTP and Web API integration, template management for dynamic message content, and event tracking for bounces and delivery status. Configuration work included setting up domain authentication and suppression lists, and instrumenting webhook event ingestion to surface delivery and engagement events into operational logs.
Operational responsibility for Twilio Sendgrid sits with web engineering and product teams, with email delivery and support workflows routed through existing website systems. Governance centered on centralized template control, staged rollout of triggers on the website, and monitoring via Sendgrid delivery logs and event dashboards to maintain transactional message consistency and troubleshoot delivery issues.
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Coverity, Inc. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Coverity, Inc. CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Coverity, Inc.
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Regional Vice President | VP | Finance | |
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Chief Revenue Officer | CXO | Finance | |
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Senior Vice President Research and Development | VP | R&D | |
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Apps Being Evaluated by Coverity, Inc. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Coverity, Inc. IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Coverity, Inc. digital transformation priorities and AI adoption trends.
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FAQ - APPS RUN THE WORLD Coverity, Inc. Technographics
Coverity, Inc. is a Media organization based in United States,
with around 280 employees and annual revenues of $35.0 million.
Coverity, Inc. operates a diverse technology stack with applications such as
Oracle NetSuite ERP, AdRoll and Twilio Sendgrid,
covering areas like ERP Financial, Digital Advertising Platform and Transactional Email.
Coverity, Inc. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, NextRoll and Twilio.
Coverity, Inc. recently adopted applications including
AdRoll in 2017, Proofpoint Email Security and Protection in 2016 and Crazy Egg in 2014,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Coverity, Inc.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Coverity, Inc.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Coverity, Inc. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.