Creative Technology
31 International Business Park No. 03-01 Creative Resource,
Singapore, 609921,
Singapore
Singapore, 609921,
Singapore
65 6895 4000
Manufacturing
Creative Technology Technographics
Creative Technology Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Creative Technology and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Creative Technology employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Creative Technology has purchased the following applications: Zendesk Chat for Chatbots and Conversational AI in 2014, Microsoft 365 for Collaboration in 2015, Zendesk Service for Customer Support in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Creative Technology is running and its propensity to invest more and deepen its relationship with Zendesk , Microsoft , Magnite or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Creative Technology revenues, which have grown to $61.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Creative Technology intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Creative Technology Tech Stack and Enterprise Applications
Creative Technology AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2014 | 2014 |
In 2014, Creative Technology implemented Zendesk Chat in the Chatbots and Conversational AI category on its corporate website. The deployment embeds the Zendesk Chat web widget on creative.com, establishing a cloud-hosted chat channel for real-time customer messaging and web-based inquiry handling.
The implementation concentrates on customer-facing support and sales inquiry workflows, using Zendesk Chat capabilities such as live messaging, session management, proactive chat triggers, and the vendor's agent console to route and manage conversations. Operational coverage is the company website for the Singapore-based manufacturing organization, and ownership and day to day governance are aligned to customer support operations to manage chat staffing, response workflows, and conversational handling on the site.
|
Creative Technology Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Creative Technology implemented Microsoft 365 to support Collaboration across the organization. Creative Technology is an 800-employee manufacturing firm headquartered in Singapore, and its public website lists Microsoft 365 as a platform in use.
The Microsoft 365 deployment centers on cloud-hosted email and calendaring, document collaboration and file synchronization, a SharePoint-based intranet for knowledge management, and real-time communication tools for meetings and chat. Configuration included tenant provisioning, license segmentation by role, and site collections organized to reflect product design, engineering and corporate administration workflows.
Microsoft 365 is delivered as a tenant-based SaaS architecture surfaced on the corporate website, integrated with corporate identity and single sign-on for centralized account management. Operational coverage targets core business functions including engineering, product development, sales, marketing and corporate support within the Singapore organization.
Governance was structured around tenant-level policies, channel and site governance, content lifecycle controls and role-based access to support manufacturing and design collaboration processes. Rollout followed a centralized provisioning model with role-aligned licensing, site templates and IT-managed adoption programs and training.
|
Creative Technology CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zendesk | Legacy | Zendesk Service | Customer Support | CRM | n/a | 2016 | 2016 |
In 2016 Creative Technology implemented Zendesk Service as its Customer Support platform. Zendesk Service was deployed as a cloud-hosted, web-integrated support solution embedded on the company website, providing a web widget and support portal for inbound customer contacts. The implementation centralized customer intake into the vendor’s agent console, aligning online inquiries with the company’s Singapore based support organization.
The rollout configured core Customer Support capabilities including ticketing, a knowledge base for web self service, agent workflows, SLA driven routing, and case triage processes. Integrations were limited to the website embedding, with Zendesk Service handling the front end contact capture and the back end agent workflow for assignment and resolution. Governance focused on centralized queues and standardized escalation workflows to create consistent ticket handling across support staff. Operational dashboards and reporting were configured inside Zendesk Service to support ongoing support operations and case management.
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2014 | 2014 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2014 | 2014 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2014 | 2014 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2011 | 2011 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Analytics, Data Management Platform | CRM |
|
2022 | 2022 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
Creative Technology IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2015 | 2015 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at Creative Technology
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Creative Technology Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Creative Technology IT executives and key decision makers. This section highlights Creative Technology's latest recorded technology evaluations, including JDA Space Planning for Retail Management on 2025-10-22. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Creative Technology digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-10-22 | Creative Technology | Evaluated | Blue Yonder | JDA Space Planning | Retail Management | ERP Services and Operations |
FAQ - APPS RUN THE WORLD Creative Technology Technographics
Creative Technology is a Manufacturing organization based in Singapore,
with around 800 employees and annual revenues of $61.0 million.
Creative Technology operates a diverse technology stack with applications such as
Zendesk Chat, Microsoft 365 and Zendesk Service,
covering areas like Chatbots and Conversational AI, Collaboration and Customer Support.
Creative Technology has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Zendesk and Microsoft.
Creative Technology recently adopted applications including
Teads Platform in 2022, Salesforce Sales Cloud in 2021 and Cloudflare CDN in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Creative Technology’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Creative Technology’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Creative Technology technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.