Cresta Hotels Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Cresta Hotels and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Cresta Hotels employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cresta Hotels has purchased the following applications: HiJiffy for Chatbots and Conversational AI in 2020, Microsoft 365 for Collaboration in 2021, Promena e-Procurement for Procurement in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cresta Hotels is running and its propensity to invest more and deepen its relationship with HiJiffy , Microsoft , Promena or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cresta Hotels revenues, which have grown to $300.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cresta Hotels intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HiJiffy | Legacy | HiJiffy | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020 Cresta Hotels deployed HiJiffy on its website to provide guest facing conversational support. The deployment of HiJiffy is cataloged under Chatbots and Conversational AI and is implemented as a customer facing chat layer on public web pages and booking funnels.
The HiJiffy implementation was configured to operate as a conversational chat widget offering automated FAQ responses, booking assistance, lead capture, and multilingual guest interactions, reflecting capabilities commonly found in Chatbots and Conversational AI. Configuration emphasis was on dialog flows, intent recognition, message templates, and web widget placement to capture reservation and pre arrival queries.
Operationally the solution is scoped to the hotel digital storefront and reservation touchpoints, with downstream handoff to booking workflows on the website. The implementation surfaces inquiries to reservations, front desk, and guest services teams for manual follow up when required, aligning the application to core hospitality business functions.
Governance focused on content and conversation management owned by reservations and digital teams, with iterative rollout across site pages and scripted flows managed centrally to maintain brand voice and consistency. Monitoring and regular script updates were part of operational control to keep the HiJiffy conversational content aligned with seasonal offers and property policies.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Cresta Hotels deployed Microsoft 365 as a Collaboration platform. Cresta Hotels is using Microsoft 365 on their public website, indicating the suite is provisioned for web-accessible productivity and collaboration services.
The implementation centers on Microsoft 365 core capabilities, including Exchange Online for enterprise email, Microsoft Teams for meetings and persistent chat, SharePoint Online for intranet and document management, and OneDrive for Business for user file sync and collaboration. Identity services are anchored through Azure Active Directory alongside standard Microsoft 365 security and compliance controls, and the configuration reflects Collaboration functional modules such as calendar, presence, real-time co-authoring, and centralized document libraries.
Operational scope covers corporate and property teams in South Africa, supporting corporate communications, internal collaboration, and knowledge sharing across hotel operations. Governance and rollout emphasize tenant-level configuration, role-based access controls, mailbox and site provisioning workflows, and information governance policies to standardize Collaboration use across departments.
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Promena | Legacy | Promena e-Procurement | Procurement | Procurement | n/a | 2020 | 2020 |
In 2020, Cresta Hotels implemented Promena e-Procurement to manage tendering and e-auction activities across its hospitality operations in Southern Africa. Promena e-Procurement was deployed to support centralized sourcing processes within the Procurement category, aligning tender workflows and electronic auction mechanics with hotel procurement needs.
The implementation focused on e-sourcing and e-auction capabilities, coupled with the platform s reporting and audit trail functionality. Cresta Hotels used Promena e-Procurement to standardize sourcing documentation, capture bid events, and retain transaction-level audit records, improving traceability for sourcing events.
Operational coverage included procurement teams across Cresta Hotels properties in Southern Africa and the supplier community participating in tenders and auctions. The deployment impacted the procurement process area directly, enhancing supplier participation and delivering better visibility and usability for both buyers and bidders after go-live.
Governance shifted toward more consistent procurement workflows and auditable sourcing practices, leveraging Promena e-Procurement s reporting to support oversight and compliance. Reported benefits from the reference include improved reporting, stronger audit trails, and increased supplier engagement following the rollout.
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Supplier Relationship Management | Procurement |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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