Critical Media
19 W. 44th Street Suite 300,
New York, 10036, NY,
United States
New York, 10036, NY,
United States
1 855-306-2626
Professional Services
Critical Media Technographics
Critical Media Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Critical Media and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 150 Critical Media employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Critical Media has purchased the following applications: LivePerson Conversational Cloud for Chatbots and Conversational AI in 2004, Google Workspace (Formerly Google G-Suite) for Collaboration in 2011, Zoominfo Platform for Account Based Marketing in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Critical Media is running and its propensity to invest more and deepen its relationship with LivePerson , Drift , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Critical Media revenues, which have grown to $18.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Critical Media intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Critical Media Tech Stack and Enterprise Applications
Critical Media AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2004 | 2004 |
In 2004, Critical Media deployed LivePerson Conversational Cloud on its website, adopting a cloud hosted conversational layer categorized as Chatbots and Conversational AI. The LivePerson Conversational Cloud instance is positioned to deliver web based conversational engagement for customer service and sales inquiry capture, reflecting a channel level implementation on the corporate site.
The implementation leverages core conversational modules common to the Chatbots and Conversational AI category, including a web chat widget, conversation flow authoring, natural language processing for automated responses, rule based routing, and agent handoff capabilities. Configuration work emphasizes session handling, canned response libraries, escalation rules, and analytics dashboards for message volume and conversation tracing within the LivePerson Conversational Cloud environment.
Architecturally the solution is provisioned as a SaaS cloud service and embedded on the public website via client side script, presenting a browser based chat experience to visitors and a cloud console for internal agents. The source confirms the website integration, and no additional named systems or third party integrations are explicitly documented for this deployment.
Operational ownership is aligned with digital experience and customer service functions, with governance focused on conversational content control, escalation workflows, and iterative updates to bot flows. Rollout and ongoing operations emphasize incremental conversation tuning and governance of messaging and escalation policies rather than a one time cutover.
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Chatbots and Conversational AI | AI-Powered Application |
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2022 | 2022 |
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Critical Media Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2011 | 2011 |
In 2011, Critical Media implemented Google Workspace (Formerly Google G-Suite) as its primary Collaboration platform. The deployment established Google Workspace (Formerly Google G-Suite) for companywide email, calendar, and document collaboration across the 150 employee Professional Services firm, positioning the application as the core Collaboration tool for communications and content workflows.
The implementation utilized standard Google Workspace capabilities including Gmail, Google Drive, Google Docs, Sheets, Slides, Google Calendar, and Google Meet, alongside administrative tooling such as the Google Admin console and Google Vault for retention and eDiscovery. Configuration patterns align with Collaboration category best practices, using organizational units, shared drives for team content, group-based access controls, and device management policies to enable real-time coauthoring and synchronized content governance.
Operational coverage spans the full organization, with governance enforced through the Admin console, role-based access controls, and organization unit policies to manage identity, access, and device posture. Processes were structured around centralized administration of accounts and data retention, and the Google Workspace (Formerly Google G-Suite) deployment is described as the primary Collaboration backbone supporting internal communications and document lifecycle management.
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Critical Media CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2021 | 2021 |
In 2021, Critical Media implemented Zoominfo Platform as its Account Based Marketing solution on its website, deploying the Zoominfo Platform to capture and act on site visitor company signals and contact data. The implementation focused on embedding platform scripts and modules into the corporate site to enable real time enrichment and company matching for web leads.
Configuration centered on account and contact enrichment, firmographic targeting, intent based audience segmentation, and site level lead capture and routing, reflecting standard Account Based Marketing capabilities. Workflows were established for ideal customer profile definition, targeted list building, and campaign orchestration using the Zoominfo Platform, with marketing automation alignment and segmentation logic applied at the source of web inquiries.
Operational ownership was assigned to marketing and revenue operations, with the deployment scoped to demand generation and sales engagement functions. Governance included mapping scoring and routing rules and establishing data handling controls for site captured records, supporting ongoing use of the Zoominfo Platform as the company level Account Based Marketing instrument for inbound web activity.
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Critical Media PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2020 | 2020 |
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Critical Media IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Critical Media
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Critical Media Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Critical Media IT executives and key decision makers. This section highlights Critical Media's latest recorded technology evaluations, including Alkami for Digital Banking on 2026-09-23. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Critical Media digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-09-23 | Critical Media | Evaluated | Alkami | Alkami | Digital Banking | ERP Services and Operations |
FAQ - APPS RUN THE WORLD Critical Media Technographics
Critical Media is a Professional Services organization based in United States,
with around 150 employees and annual revenues of $18.0 million.
Critical Media operates a diverse technology stack with applications such as
LivePerson Conversational Cloud, Google Workspace (Formerly Google G-Suite) and Zoominfo Platform,
covering areas like Chatbots and Conversational AI, Collaboration and Account Based Marketing.
Critical Media has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as LivePerson, Google and Zoominfo.
Critical Media recently adopted applications including
Drift AI Chatbot in 2022, Cloudflare CDN in 2022 and Zoominfo Platform in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Critical Media’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Critical Media’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Critical Media technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.