CrossFit
1250 Connecticut Ave NW Ste 200,
Washington, 20036, DC,
United States
Washington, 20036, DC,
United States
202-449-8533
Leisure and Hospitality
CrossFit Technographics
CrossFit Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by CrossFit and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1900 CrossFit employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that CrossFit has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2014, Wodify W Core for Gym Management in 2023, Cisco Webex Meetings for Audio Video and Web Conferencing in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems CrossFit is running and its propensity to invest more and deepen its relationship with Oracle , Emburse , Wodify or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing CrossFit revenues, which have grown to $4.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for CrossFit intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CrossFit Tech Stack and Enterprise Applications
CrossFit ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014 CrossFit implemented Oracle NetSuite ERP to centralize core finance operations and billing processes under the ERP Financial category. The deployment supported finance and operations teams serving an ecosystem of approximately 13,000 affiliated gyms worldwide, with explicit use for accounts receivable and collections management.
Oracle NetSuite ERP was configured to manage accounts receivable workflows, overdue account collections, and vendor onboarding, reflecting standard ERP Financial functional modules for AR, vendor records, and ledger processing. The primary collections officer executed daily collections work inside NetSuite, and new vendors were onboarded directly in NetSuite as part of vendor master data processes.
Operational support extended across NetSuite, Nexonia, and SalesForce, with staff providing troubleshooting and one-on-one customer service across those platforms. Finance and customer operations teams contacted 50 to 100 affiliates daily by phone and email to resolve billing, collection, and vendor onboarding issues, and coordinated with the CrossFit Games department for planning the Open, Regionals, and Games.
Governance and workflow responsibilities centered on a primary collections officer who owned overdue accounts and accounts receivable case management, plus support functions for vendor lifecycle and cross-platform troubleshooting. Day-to-day operational practices emphasized timely affiliate response, individualized customer service, and coordinated support across NetSuite, Nexonia, and SalesForce to sustain billing and event planning activities.
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Expense Management | ERP |
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2014 | 2014 |
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CrossFit ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Wodify | Legacy | Wodify W Core | Gym Management | ERP Services and Operations | n/a | 2023 | 2023 |
In 2023, Crossfit implemented Wodify W Core to manage its facility operations. Wodify W Core is deployed as the Gym Management platform embedded on Crossfit's website to centralize membership, class registration, and scheduling workflows.
The Wodify W Core implementation focuses on core Gym Management capabilities including member records and profile management, class scheduling and online booking, attendance and check in tracking, and recurring billing configuration. Configuration reflects a single site deployment appropriate for a small facility, with web-embedded booking flows driving both customer self service and front desk operations. The application architecture aligns with SaaS delivery and uses site-embedded components to surface class schedules and registration on the Crossfit website.
Operationally the deployment impacts front desk staff, coaches, and the facility owner by consolidating membership management and session scheduling into Wodify W Core. Governance has been centralized through application administrative controls, with standardized booking and check in processes and administrative modules used to manage subscriptions and class capacities. The implementation is instrumented on the Crossfit website to enable online registration and to support day to day club operations.
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Reservation and Booking Management | ERP Services and Operations |
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2022 | 2023 |
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CrossFit Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, CrossFit implemented Cisco Webex Meetings. Cisco Webex Meetings is deployed on CrossFit's website as the Audio Video and Web Conferencing solution supporting corporate communications and external community sessions.
The implementation leverages standard Webex Meetings capabilities, including real time video conferencing, audio bridging, screen sharing, meeting scheduling, and session recording to support live training, staff meetings, and public-facing events. Cisco Webex Meetings has been configured with meeting templates and host controls to standardize session setup and moderation across use cases.
Integration work focused on embedding meeting links and launch flows into crossfit.com so members and staff can join sessions directly from the site. The deployment serves CrossFit's corporate organization of roughly 1900 employees while also enabling external community engagement through the website.
Operational governance centers on native Webex administration, role based host privileges, meeting policy configuration, and centralized scheduling workflows to manage event cadence and access. CrossFit Cisco Webex Meetings Audio Video and Web Conferencing supports corporate communication and community engagement functions without referencing prior system details.
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Collaboration | Collaboration |
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2011 | 2011 |
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Collaboration | Collaboration |
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2013 | 2013 |
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Event Management | Collaboration |
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2018 | 2018 |
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CrossFit eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2017 | 2017 |
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CrossFit CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2014 | 2014 |
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Customer Support | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2014 | 2014 |
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Tag Management | CRM |
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2023 | 2023 |
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CrossFit ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2021 | 2021 |
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CrossFit IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Cloud Storage | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2012 | 2012 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at CrossFit
| First Name | Last Name | Title | Function | Department | Phone | |
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Director of IT Operations | Director | IT | |
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Operations Manager | Manager | Finance | |
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Director of Risk Management | Director | Risk | |
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Benefit Manager | Manager | HR | |
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Chief Operating Officer | CXO | Finance | |
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Operations Manager | Manager | Finance | |
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CEO | CXO | Finance | |
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Head Of Human Resources | Director | HR | |
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Payroll Manager & Human Resources Generalist | Manager | HR | |
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Chief Financial Officer | CXO | Finance | |
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Apps Being Evaluated by CrossFit Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from CrossFit IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the CrossFit digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD CrossFit Technographics
CrossFit is a Leisure and Hospitality organization based in United States,
with around 1900 employees and annual revenues of $4.00 billion.
CrossFit operates a diverse technology stack with applications such as
Oracle NetSuite ERP, Wodify W Core and Cisco Webex Meetings,
covering areas like ERP Financial, Gym Management and Audio Video and Web Conferencing.
CrossFit has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, Wodify and Cisco Systems.
CrossFit recently adopted applications including
FreshDesk Customer Support in 2023, Ticketmaster in 2022 and Atlassian Jira Service Desk in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of CrossFit’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates CrossFit’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete CrossFit technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.