Cru
1st Floor, MidCity Place 71 High Holborn,
London, WC1V 6EA,
United Kingdom
London, WC1V 6EA,
United Kingdom
44 20 7903-2000
Professional Services
Cru Technographics
Cru Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cru and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 232 Cru employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cru has purchased the following applications: SAP Concur Expense for Expense Management in 2013, Sage People Management for Employee Self Service in 2017, Cisco Webex Meetings for Audio Video and Web Conferencing in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cru is running and its propensity to invest more and deepen its relationship with SAP , Sage , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cru revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cru intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cru Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Expense | Expense Management | ERP Financial Management | n/a | 2013 | 2014 |
In 2013, Cru implemented SAP Concur Expense as its Expense Management solution. The deployment provided centralized expense processing for a 232-employee professional services firm, with operational coverage extending across the UK, Singapore and US offices.
The SAP Concur Expense implementation was configured to support multi-currency expense capture and routed approver workflows, with explicit controls for allocation to budgetary cost centres. Configuration focused on approvals, expense administration and transaction staging consistent with Expense Management functional workflows used in mid-market professional services organizations.
Operationally the Expenses Manager and Purchase Ledger Controller ran day-to-day administration of SAP Concur Expense alongside accounts payable processing, supporting multi-currency expenses in GBP, USD, Euro and SGD. Approved invoices and journal entries were processed via Microsoft Dynamics GP, with transaction handoffs to Microsoft Dynamics GP for posting and cost centre allocation, and team-level processing handled by three Accounts Assistants.
Governance centered on an approvals and administration model embedded in the Expense Management platform, with the Purchase Ledger Controller responsible for policy enforcement, reconciliations and oversight of cross-border expense activity. The implementation emphasized centralized approval workflows, multi-currency accounting alignment and integration touchpoints to the companys ledger for financial posting.
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage People Management | Employee Self Service | HCM | n/a | 2017 | 2017 |
In 2017, Cru implemented Sage People Management as a single, scalable global HR and people system. The deployment was run from the United Kingdom and extended across Cru’s international offices to improve workforce visibility and centralized reporting.
Sage People Management was configured to provide centralized employee records, organizational hierarchies, reporting and analytics, and employee self service capabilities for routine HR tasks. The implementation delivered a single source of truth for people data and enabled faster reporting, with employee self service usage inferred from the case study describing improved access to workforce information.
The rollout was rapid and focused on standardizing HR and people management workflows across sites, establishing consistent data governance and reporting workflows. Operational scope included core HR and people operations functions across Cru’s offices, and the configuration emphasized unified people data to support operational reporting and workforce visibility.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Cru implemented Cisco Webex Meetings. Cru deployed Cisco Webex Meetings on its website to provide Audio Video and Web Conferencing capabilities that support client engagement and internal collaboration for its professional services delivery.
The implementation leverages core Cisco Webex Meetings functionality including scheduled meeting rooms, ad hoc joins, screen sharing, cloud recording, host controls for attendee management, and meeting invitation workflows. Configuration emphasized web-accessible join links and meeting registration flows surfaced from Cru website pages to streamline client access to sessions.
Operational coverage focused on Cru’s professional services teams in the United Kingdom, supporting client consultations, remote workshops and internal project coordination across delivery teams. Governance centered on standardized meeting configurations, access permission patterns and scheduling practices aligned with consulting engagement workflows to ensure consistent client-facing meeting experiences.
Cisco Webex Meetings serves as Cru Cisco Webex Meetings Audio Video and Web Conferencing platform for both client-facing interactions and internal collaboration, embedding web-based meeting entry points into Cru’s site and centralizing meeting management for the services organization.
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Collaboration | Collaboration |
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2017 | 2017 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2017 | 2017 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2017 | 2017 |
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IT Service Management | ITSM |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2011 | 2011 |
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IT Decision Makers and Key Stakeholders at Cru
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Cru Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Cru IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Cru digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Cru Technographics
Cru is a Professional Services organization based in United Kingdom,
with around 232 employees and annual revenues of $50.0 million.
Cru operates a diverse technology stack with applications such as
SAP Concur Expense, Sage People Management and Cisco Webex Meetings,
covering areas like Expense Management, Employee Self Service and Audio Video and Web Conferencing.
Cru has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Sage and Cisco Systems.
Cru recently adopted applications including
Salesforce Marketing Cloud in 2021, Optimizely Intelligence Cloud in 2020 and Salesforce Pardot in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Cru’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Cru’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Cru technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.