Cult Beauty
Icon 1, 7-9 Sunbank Lane, Ringway,
Altrincham, WA15 0AF,
United Kingdom
Altrincham, WA15 0AF,
United Kingdom
44 16 1813-1487
Retail
Cult Beauty Technographics
Cult Beauty Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cult Beauty and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Cult Beauty employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cult Beauty has purchased the following applications: SAP S/4HANA Cloud for ERP Financial in 2019, PeopleHR Core HR for Core HR in 2019, FreeWheel Demandsuite for Agency Management in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cult Beauty is running and its propensity to invest more and deepen its relationship with SAP , Klarna , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cult Beauty revenues, which have grown to $65.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cult Beauty intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cult Beauty Tech Stack and Enterprise Applications
Cult Beauty ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4HANA Cloud | ERP Financial | ERP | n/a | 2019 | 2019 |
In 2019, Cult Beauty implemented SAP S/4HANA Cloud as its ERP Financial solution to consolidate and standardize core accounting and finance operations for the UK retail business. The deployment targeted the finance and accounting function across the organization, aligning chart of accounts, master data, and period close processes with cloud native S/4HANA capabilities.
SAP S/4HANA Cloud was configured to deliver core financial modules including the general ledger, accounts payable, accounts receivable, asset accounting, and controlling, with emphasis on real time ledger posting and streamlined period end activities. The implementation included configuration of financial master data, posting rules, and automated journal processes to support retail accounting workflows, and SAP S/4HANA Cloud was used throughout the configuration and testing cycles.
Operational scope covered finance, procurement adjacent processes and merchandising finance touch points, supporting centralized financial governance for the 300 person retailer. The implementation narrative for SAP S/4HANA Cloud connects the application to business functions such as accounts payable, receivable, fixed assets management, and financial reporting, establishing Cult Beauty SAP S/4HANA Cloud ERP Financial Business Function relationships.
Governance was organized under a project manager and a S4HANA Cloud HANA functional consultant who managed configuration, testing and cutover sequencing, and who established master data governance and change control for chart of accounts and posting logic. Rollout planning emphasized phased validation of transactional flows and user acceptance testing across finance teams, with documentation and operational handover executed as part of the program.
|
|
|
|
|
Payment Processing | ERP |
|
2021 | 2021 |
|
|
|
|
|
Payment Processing | ERP |
|
2021 | 2021 |
|
|
|
|
|
Payment Processing | ERP |
|
2021 | 2021 |
|
Cult Beauty HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| The Access Group | Legacy | PeopleHR Core HR | Core HR | HCM | n/a | 2019 | 2019 |
In 2019, Cult Beauty implemented PeopleHR Core HR to centralize HR operations for its United Kingdom workforce. The Core HR deployment is provisioned as a cloud-hosted PeopleHR instance and is accessible via the cultbeauty.peoplehr.net subdomain, indicating a vendor-managed SaaS delivery model integrated into the company website for employee and candidate access.
PeopleHR Core HR was configured to manage core employee records, onboarding workflows, absence and leave management, document storage, and HR self-service capabilities. The implementation leverages configurable approval workflows, role based access controls, and standard HR reporting to support routine personnel administration and manager self-service use cases.
Operational coverage focused on People Operations and HR teams supporting approximately 300 employees in the United Kingdom, consolidating personnel data and day to day HR processes on the PeopleHR platform. Governance centered on user role configurations, approval routing, and data privacy settings within the PeopleHR Core HR instance to control access and operational workflows.
|
|
|
|
|
Payroll | HCM |
|
2019 | 2019 |
|
Cult Beauty ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| FreeWheel, A Comcast Company | Legacy | FreeWheel Demandsuite | Agency Management | ERP Services and Operations | n/a | 2024 | 2024 |
In 2024, Cult Beauty deployed FreeWheel Demandsuite as an Agency Management solution on its website to centralize digital advertising operations and media orchestration. FreeWheel Demandsuite was configured to handle demand orchestration, campaign controls, inventory and yield management, and reporting and analytics consistent with Agency Management functional workflows, and the platform was integrated into the site ad delivery path for campaign decisioning at page level.
Configuration work focused on mapping campaign targeting, pacing and inventory rules into FreeWheel Demandsuite, and on exposing campaign controls and reporting to digital marketing and commercial teams. The implementation covered the Cult Beauty website operational scope, aligning advertising trafficking and campaign governance with e-commerce merchandising and media sales processes through the application’s admin and reporting modules.
Governance changes included centralized campaign approval and trafficking workflows executed within FreeWheel Demandsuite, with process owners in marketing and commerce responsible for day to day campaign management. The deployment positioned Cult Beauty to manage site level ad inventory and campaign delivery using FreeWheel Demandsuite as its Agency Management platform for digital advertising operations.
|
Cult Beauty Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2019 | 2019 |
|
|
|
|
|
Analytics and BI | Analytics and BI |
|
2020 | 2020 |
|
Cult Beauty Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Collaboration | Collaboration |
|
2015 | 2015 |
|
Cult Beauty eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
eCommerce Fraud Protection | eCommerce |
|
2020 | 2020 |
|
|
|
|
|
eCommerce | eCommerce |
|
2019 | 2019 |
|
|
|
|
|
eCommerce | eCommerce |
|
2021 | 2021 |
|
Cult Beauty SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Logistics Management | SCM |
|
2019 | 2019 |
|
|
|
|
|
Warehouse Management | SCM |
|
2024 | 2024 |
|
Cult Beauty CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Customer Experience | CRM |
|
2020 | 2020 |
|
|
|
|
|
Customer Experience | CRM |
|
2021 | 2021 |
|
|
|
|
|
Customer Loyalty | CRM |
|
2021 | 2022 |
|
|
|
|
|
Customer Support | CRM |
|
2021 | 2021 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2017 | 2017 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2020 | 2020 |
|
|
|
|
|
Partner Relationship Management | CRM |
|
2021 | 2021 |
|
Cult Beauty ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Performance Management | ITSM |
|
2021 | 2021 |
|
Cult Beauty Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Sourcing | Procurement |
|
2019 | 2019 |
|
Cult Beauty PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Transactional Email | PaaS |
|
2019 | 2019 |
|
Cult Beauty IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2016 | 2016 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2018 | 2018 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2016 | 2016 |
|
Cult Beauty CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2019 | 2019 |
|
IT Decision Makers and Key Stakeholders at Cult Beauty
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Director of eCommerce | Director | Finance | |
|
|
|
Head of CRM | Director | Finance | |
|
|
|
CRM and Email Manager | Manager | IT | |
|
|
|
Interim Chief Technology Officer | CXO | IT | |
|
|
|
CIO | CXO | Finance | |
|
|
|
Customer Operations Executive | CXO | Customer Service | |
|
|
|
Head Of Business Analytics | Director | Finance | |
|
|
|
Head Of Technical Operations | Director | Finance | |
|
|
|
Head Of Finance | Director | Finance | |
|
|
|
Assistant Financial Controller | Director | Finance | |
|
|
|
CRM Executive | CXO | IT | |
|
|
|
Customer Experience Director | Director | Customer Service | |
|
|
|
Operations Executive | CXO | Finance | |
|
|
|
People Coordinator | Manager | HR | |
|
|
|
Assistant Financial Controller | Director | Finance | |
|
|
|
Managing Director | Director | Finance | |
|
|
|
Senior Ecommerce Executive | Director | Sales | |
|
|
|
Head of Finance - THG Brands | Director | Marketing | |
|
|
|
CTO, IT Director | Director | IT | |
|
|
|
Head of Finance | Director | Finance | |
|
|
|
Managing Director Operations | Director | Finance | |
|
|
|
Financial Controller | Director | Finance | |
|
|
|
Assistant Financial Controller | Director | Finance | |
|
Apps Being Evaluated by Cult Beauty Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Cult Beauty IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Cult Beauty digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Cult Beauty Technographics
Cult Beauty is a Retail organization based in United Kingdom,
with around 300 employees and annual revenues of $65.0 million.
Cult Beauty operates a diverse technology stack with applications such as
SAP S/4HANA Cloud, PeopleHR Core HR and FreeWheel Demandsuite,
covering areas like ERP Financial, Core HR and Agency Management.
Cult Beauty has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, The Access Group and FreeWheel, A Comcast Company.
Cult Beauty recently adopted applications including
FreeWheel Demandsuite in 2024, THG Ingenuity Voyager WMS in 2024 and Klarna Payments in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Cult Beauty’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Cult Beauty’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Cult Beauty technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.