Pune, 411014,
India
Cybage Software Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Cybage Software and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 7500 Cybage Software employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cybage Software has purchased the following applications: Salesforce Marketing Cloud Intelligence (formerly Datorama) for Artificial Intelligence Marketing in 2020, Microsoft 365 for Collaboration in 2015, Zoominfo Platform for Account Based Marketing in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cybage Software is running and its propensity to invest more and deepen its relationship with Salesforce , Microsoft , Zoominfo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cybage Software revenues, which have grown to $1.90 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cybage Software intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Marketing Cloud Intelligence (formerly Datorama) | Artificial Intelligence Marketing | AI-Powered Application | n/a | 2020 | 2020 |
In 2020 Cybage Software implemented Salesforce Marketing Cloud Intelligence (formerly Datorama) to support a media and advertising analytics program for a US based client. The initiative was led by a technical project manager acting as scrum master across three scrum teams, with primary focus on creating a Media Dashboard using Salesforce Marketing Cloud Intelligence and coordinating a parallel Java based email marketing project.
Salesforce Marketing Cloud Intelligence was configured to provide multi channel data ingestion, mapping and normalization, visual dashboarding, and cross channel campaign reporting consistent with Artificial Intelligence Marketing platform capabilities. Configurations emphasized KPI model definitions, automated data harmonization routines, and assembled widgets for media mix and channel performance visualization, leveraging the product's native ETL and visualization modules for centralized campaign analytics.
Integrations explicitly included the Java based email marketing application and assorted media data feeds used by the US client, consolidated into the Marketing Cloud Intelligence instance for unified reporting. The deployment followed a Salesforce SaaS delivery model and operated across media, advertising and campaign operations teams within the client program managed by Cybage Software.
Governance and rollout were organized around agile sprint cadences with scrum master oversight and technical project management handling configuration, testing, and phased dashboard releases across the three scrum teams. Release controls focused on incremental dashboard delivery and data validation workflows to support operational adoption.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
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Collaboration | Collaboration |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoominfo | Legacy | Zoominfo Platform | Account Based Marketing | CRM | n/a | 2023 | 2023 |
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CRM | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2016 | 2016 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics, Marketing Automation, Social Media Management | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2015 | 2015 |
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Tag Management | CRM |
|
2020 | 2020 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2019 | 2019 |
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IT Service Management | ITSM |
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2022 | 2022 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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|
Transactional Email | PaaS |
|
2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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