List of Salesforce Marketing Cloud Intelligence (formerly Datorama) Customers
Salesforce
Salesforce Tower, 415 Mission Street, 3rd Floor,
San Francisco, 94105, CA,
United States
San Francisco, 94105, CA,
United States
1 415-901-7000
Professional Services
76453
$37.9B
Since 2010, our global team of researchers has been studying Salesforce Marketing Cloud Intelligence (formerly Datorama) customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Salesforce Marketing Cloud Intelligence (formerly Datorama) for Artificial Intelligence Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Salesforce Marketing Cloud Intelligence (formerly Datorama) for Artificial Intelligence Marketing include: Robert Bosch , a Germany based Professional Services organisation with 402600 employees and revenues of $84.87 billion, Universal Music Group, a Netherlands based Media organisation with 9505 employees and revenues of $11.19 billion, News Corp, a United States based Media organisation with 22300 employees and revenues of $8.45 billion, Lamb Weston, a United States based Manufacturing organisation with 10200 employees and revenues of $5.35 billion, Lycamobile, a United Kingdom based Communications organisation with 4000 employees and revenues of $2.51 billion and many others.
Contact us if you need a completed and verified list of companies using Salesforce Marketing Cloud Intelligence (formerly Datorama), including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Salesforce Marketing Cloud Intelligence (formerly Datorama) customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Cybage Software | Professional Services | 7500 | $1.9B | India | Salesforce | Salesforce Marketing Cloud Intelligence (formerly Datorama) | Artificial Intelligence Marketing | 2020 | n/a |
In 2020 Cybage Software implemented Salesforce Marketing Cloud Intelligence (formerly Datorama) to support a media and advertising analytics program for a US based client. The initiative was led by a technical project manager acting as scrum master across three scrum teams, with primary focus on creating a Media Dashboard using Salesforce Marketing Cloud Intelligence and coordinating a parallel Java based email marketing project.
Salesforce Marketing Cloud Intelligence was configured to provide multi channel data ingestion, mapping and normalization, visual dashboarding, and cross channel campaign reporting consistent with Artificial Intelligence Marketing platform capabilities. Configurations emphasized KPI model definitions, automated data harmonization routines, and assembled widgets for media mix and channel performance visualization, leveraging the product's native ETL and visualization modules for centralized campaign analytics.
Integrations explicitly included the Java based email marketing application and assorted media data feeds used by the US client, consolidated into the Marketing Cloud Intelligence instance for unified reporting. The deployment followed a Salesforce SaaS delivery model and operated across media, advertising and campaign operations teams within the client program managed by Cybage Software.
Governance and rollout were organized around agile sprint cadences with scrum master oversight and technical project management handling configuration, testing, and phased dashboard releases across the three scrum teams. Release controls focused on incremental dashboard delivery and data validation workflows to support operational adoption.
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Integrity Staffing Solutions | Professional Services | 1400 | $320M | United States | Salesforce | Salesforce Marketing Cloud Intelligence (formerly Datorama) | Artificial Intelligence Marketing | 2020 | n/a |
In 2020, Integrity Staffing Solutions deployed Salesforce Marketing Cloud Intelligence formerly Datorama to centralize marketing analytics and reporting. The implementation targeted Artificial Intelligence Marketing use cases for unified campaign performance measurement across recruitment advertising and business to business lead generation.
Salesforce Marketing Cloud Intelligence was configured to ingest cross channel marketing and advertising data, normalize metrics into a common schema, and present unified dashboards for attribution and campaign performance. Configuration leveraged connector orchestration, ETL style data normalization, visual reporting, and multi touch analytics to support campaign optimization and reporting workflows. The platform was used to create standard performance views for paid search, display, social, and email channels.
Integrations included Salesforce CRM, Salesforce Marketing Cloud, Pardot, Demandbase, ZoomInfo, Chorus.ai, Google Analytics, Moz Pro and Local, EveryoneSocial, and Engage, feeding conversion signals and intent data into the analytics environment. Those connectors surfaced recruitment advertising spend, web analytics, CRM opportunity stages, intent and contact enrichment, and social engagement into the Marketing Cloud Intelligence instance. Operational scope covered the newly established marketing department and close alignment with sales for prospect segmentation and campaign prioritization.
Governance and platform administration were established by the marketing team to manage connectors, reporting standards, and campaign visibility for sales, with the Digital Marketing Manager administering the stack. The implementation supported an extended funnel approach and coordinated use of Marketing Cloud to deliver mobile messaging and social campaigns tied to hiring advertising. Reported outcomes included launching the marketing department from scratch and stated increases in direct profit from marketing leads of 200 percent in Year 2 over Year 1 and 300 percent in Year 3 over Year 2.
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Lamb Weston | Manufacturing | 10200 | $5.4B | United States | Salesforce | Salesforce Marketing Cloud Intelligence (formerly Datorama) | Artificial Intelligence Marketing | 2017 | n/a |
In 2017, Lamb Weston implemented Salesforce Marketing Cloud Intelligence, formerly Datorama, as an Artificial Intelligence Marketing platform to consolidate marketing analytics and channel reporting. The deployment focused on creating a centralized analytics layer for marketing data aggregation, normalization, and KPI reporting to support corporate marketing decision making.
The implementation encompassed data ingestion and transformation workflows, KPI calculation logic, and analytics modeling consistent with Artificial Intelligence Marketing capabilities. Visualization and dashboarding were produced alongside the platform, with 138 data visualizations distributed across 9 dashboards built in DOMO while using Salesforce Marketing Cloud Intelligence for data aggregation and advanced analytics processing.
Integrations included direct feeds and data collection from Google Analytics, Adobe Analytics, Facebook Ads Manager, and Salesforce Pardot, supplemented by datasets managed through Salesforce Marketing Cloud Intelligence. The implementation handled 26 distinct datasets totaling approximately 2 million rows of marketing channel data, and operational coverage included marketing teams, external marketing agencies, and IT stakeholders, with analysis presented to 15 plus team members including heads of marketing.
Governance and rollout artifacts were documented, including a 24 page solution requirements document and an 8 page process management methodology that specified how to pull raw data from six sources. Operationalization emphasized standardized data flows, cleansing routines, and stakeholder review cycles to sustain analytics accuracy and cross functional reporting.
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Communications | 4000 | $2.5B | United Kingdom | Salesforce | Salesforce Marketing Cloud Intelligence (formerly Datorama) | Artificial Intelligence Marketing | 2021 | n/a |
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Media | 22300 | $8.5B | United States | Salesforce | Salesforce Marketing Cloud Intelligence (formerly Datorama) | Artificial Intelligence Marketing | 2018 | n/a |
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Professional Services | 402600 | $84.9B | Germany | Salesforce | Salesforce Marketing Cloud Intelligence (formerly Datorama) | Artificial Intelligence Marketing | 2021 | n/a |
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Media | 9505 | $11.2B | Netherlands | Salesforce | Salesforce Marketing Cloud Intelligence (formerly Datorama) | Artificial Intelligence Marketing | 2018 | n/a |
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Buyer Intent: Companies Evaluating Salesforce Marketing Cloud Intelligence (formerly Datorama)
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Salesforce Marketing Cloud Intelligence (formerly Datorama). Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Salesforce Marketing Cloud Intelligence (formerly Datorama) for Artificial Intelligence Marketing include:
- General Beverage Sales Co., a United States based Distribution organization with 1000 Employees
- Robert Bosch , a Germany based Professional Services company with 402600 Employees
- Slv, a Australia based Media organization with 340 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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FAQ - APPS RUN THE WORLD Salesforce Marketing Cloud Intelligence (formerly Datorama) Coverage
Salesforce Marketing Cloud Intelligence (formerly Datorama) is a Artificial Intelligence Marketing solution from Salesforce.
Companies worldwide use Salesforce Marketing Cloud Intelligence (formerly Datorama), from small firms to large enterprises across 21+ industries.
Organizations such as Robert Bosch , Universal Music Group, News Corp, Lamb Weston and Lycamobile are recorded users of
Salesforce Marketing Cloud Intelligence (formerly Datorama) for Artificial Intelligence Marketing.
Companies using Salesforce Marketing Cloud Intelligence (formerly Datorama) are most concentrated in Professional Services, Media and Manufacturing, with adoption spanning over 21 industries.
Companies using Salesforce Marketing Cloud Intelligence (formerly Datorama) are most concentrated in Germany, Netherlands and United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Salesforce Marketing Cloud Intelligence (formerly Datorama) across Americas, EMEA, and APAC.
Companies using Salesforce Marketing Cloud Intelligence (formerly Datorama) range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 57.14%, and global enterprises with 10,000+ employees - 42.86%.
Customers of Salesforce Marketing Cloud Intelligence (formerly Datorama) include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Salesforce Marketing Cloud Intelligence (formerly Datorama) customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Artificial Intelligence Marketing.