Dabur
Dabur Ln, Kaushambi,
Ghaziabad, 201012,
India
Ghaziabad, 201012,
India
91 12 0396 2100
Consumer Packaged Goods
Dabur Technographics
Dabur Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dabur and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5319 Dabur employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dabur has purchased the following applications: SAP S/4 HANA for ERP Financial in 2019, Ramco HCM for Core HR in 2014, SAP BW/4HANA for Data Warehouse in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dabur is running and its propensity to invest more and deepen its relationship with SAP , Amazon Web Services (AWS) , Ramco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dabur revenues, which have grown to $1.38 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dabur intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dabur Tech Stack and Enterprise Applications
Dabur ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP | n/a | 2019 | 2019 |
In 2019, Dabur implemented SAP S/4 HANA. The deployment positioned SAP S/4 HANA as the companys ERP Financial backbone and went live concurrently with BW/4 HANA to provide transactional processing and enterprise reporting capabilities.
The implementation focused on core financial modules typical of an ERP Financial rollout, including General Ledger, Accounts Payable, Accounts Receivable, Asset Accounting, financial close orchestration and controlling functions. Configuration work emphasized a unified chart of accounts, statutory ledgers and tax configuration to support Indian statutory reporting and centralized accounting workflows.
Operationally the SAP S/4 HANA instance was integrated with BW/4 HANA for extraction, aggregation and analytical reporting, with transactional master data and finance postings flowing from SAP S/4 HANA into BW/4 HANA for enterprise reporting and management information. The scope targeted corporate finance and accounting functions within Dabur India to consolidate financial transactional processing and reporting.
Governance activities implemented alongside the technical rollout included master data governance for vendors and chart of accounts, standardized finance process definitions for month end and close sequencing, and cutover coordination for the production go live. The project announcement indicates Dabur successfully went live with SAP S/4 HANA and BW/4 HANA in 2019.
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ERP Financial | ERP |
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2019 | 2019 |
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Payment Processing | ERP |
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2022 | 2022 |
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Dabur HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Ramco Systems | Legacy | Ramco HCM | Core HR | HCM | n/a | 2014 | 2014 |
In 2014, Dabur implemented Ramco HCM for Core HR. The Ramco HCM deployment serves as Dabur's primary Core HR application and is exposed on Dabur's corporate website for employee and candidate interactions. Implementation centered on centralizing employee master data, workforce administration, and web based self service HR workflows. The Ramco HCM application covers standard Core HR capabilities such as employee record management, time and attendance and absence handling, and approval workflows.
The deployment established role based access and HRIS governance for HR and talent administration, enabling online profile management and transactional HR tasks through the website. Functional scope includes personnel administration, organizational structure management, and self service interfaces for employees and managers, aligning Ramco HCM with Dabur's HR and payroll adjacent operations. Ramco HCM is positioned as the authoritative HR system of record for the described HR functions at Dabur.
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Payroll | HCM |
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2014 | 2014 |
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Dabur Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP BW/4HANA | Data Warehouse | Analytics and BI | n/a | 2019 | 2019 |
In 2019, Dabur implemented SAP BW/4HANA as its Data Warehouse and went live concurrently with SAP S/4HANA. Dabur is an India based consumer packaged goods company and the SAP BW/4HANA deployment established a central platform for enterprise data consolidation.
SAP BW/4HANA was configured to centralize enterprise reporting, data modeling and data provisioning, leveraging HANA native processing for analytics and query performance. The implementation included semantic models, data flows and transformation layers to support consolidated reporting and downstream business intelligence workloads.
Integration with SAP S/4HANA was executed to enable operational reporting and master data synchronization between the transactional ERP environment and the Data Warehouse. The architecture aggregated transactional feeds into SAP BW/4HANA to support finance and supply chain reporting, with extraction and transformation workflows underpinning analytical consumption.
The 2019 go-live signals the establishment of centralized data governance and standardized reporting workflows across corporate functions, positioning SAP BW/4HANA as the enterprise data hub for Dabur's analytics and BI initiatives.
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Dabur Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2021 | 2021 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Dabur SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Real-Time Transportation Visibility | SCM |
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2019 | 2019 |
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Dabur CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Experience | CRM |
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2022 | 2022 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2025 | 2025 |
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Marketing Automation | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2022 | 2022 |
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Dabur EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2018 | 2018 |
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Dabur ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2022 | 2022 |
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Dabur IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Cloud Storage | IaaS |
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2024 | 2024 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Content Delivery Network | IaaS |
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2025 | 2025 |
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Dabur CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2020 | 2020 |
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Web Application Firewalls (WAF), Phishing Protection | CyberSecurity |
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2025 | 2025 |
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Dabur Physical Security
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Physical Security Outsourcing | Physical Security |
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2015 | 2015 |
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Physical Security Outsourcing | Physical Security |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Dabur
| First Name | Last Name | Title | Function | Department | Phone | |
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Chief Financial Officer | CXO | Finance | |
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Global Chief Information Officer | CXO | IT | |
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Senior Manager - Digital Transformation | Manager | IT | |
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Senior Finance Executive | Director | Finance | |
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Senior Manager IT | Manager | IT | |
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Head of Information Technology | Director | IT | |
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India IT Lead | Manager | IT | |
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IT Hardware & Networking Engg. | CXO | IT | |
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Head of Manufacturing | Director | Finance | |
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Head - Consumer Insights | Director | Finance | |
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Global CIO | CXO | Finance | |
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General Manager - Digital D2C and Martech | Manager | IT | |
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Head - Consumer Marketing & Innovations | Director | Marketing | |
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Apps Being Evaluated by Dabur Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Dabur IT executives and key decision makers. This section highlights Dabur's latest recorded technology evaluations, including SAP IBP for Sales & Operations planning (S&OP) for S&OP on 2025-11-06. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Dabur digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-11-06 | Dabur | Evaluated | SAP | SAP IBP for Sales & Operations planning (S&OP) | S&OP | SCM |
FAQ - APPS RUN THE WORLD Dabur Technographics
Dabur is a Consumer Packaged Goods organization based in India,
with around 5319 employees and annual revenues of $1.38 billion.
Dabur operates a diverse technology stack with applications such as
SAP S/4 HANA, Ramco HCM and SAP BW/4HANA,
covering areas like ERP Financial, Core HR and Data Warehouse.
Dabur has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Ramco Systems.
Dabur recently adopted applications including
Shopify in 2025, Microsoft Clarity in 2025 and Cloudflare CDN in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Dabur’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Dabur’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Dabur technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.