Danish Crown
Langbro 7,
Sonderborg, 6400,
Denmark
Sonderborg, 6400,
Denmark
45 89 19 26 00
Consumer Packaged Goods
Danish Crown Technographics
Danish Crown Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Danish Crown and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 25918 Danish Crown employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Danish Crown has purchased the following applications: Actimo for Employee Experience in 2018, Cisco Webex Meetings for Audio Video and Web Conferencing in 2022, Salesforce Sales Cloud for Sales Automation, CRM, Sales Engagement in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Danish Crown is running and its propensity to invest more and deepen its relationship with Actimo , Cisco Systems , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Danish Crown revenues, which have grown to $8.31 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Danish Crown intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Danish Crown Tech Stack and Enterprise Applications
Danish Crown HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Actimo | Legacy | Actimo | Employee Experience | HCM | n/a | 2018 | 2018 |
In 2018, Danish Crown deployed Actimo as an Employee Experience application. The implementation placed Actimo on the corporate website to serve employee-facing content and engagement channels for a workforce of roughly 1,000 employees, establishing a primary digital touchpoint for internal communications and HR outreach.
Actimo was configured to support common Employee Experience capabilities, including content distribution and campaign management, mobile-enabled communication, onboarding and training content delivery, and basic engagement analytics. Configuration emphasized audience segmentation and scheduled campaign workflows to enable targeted communications across business functions such as HR and internal communications.
The deployment used a cloud-hosted SaaS approach and integrated directly with the corporate website as the public delivery surface for employee content. Governance was structured around HR and internal communications ownership, with content governance, audience segmentation, and campaign scheduling defined as the primary operational controls to manage ongoing communications and engagement activities.
|
Danish Crown Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2022 | 2022 |
In 2022, Danish Crown deployed Cisco Webex Meetings, using the Cisco Systems application Cisco Webex Meetings to deliver Audio Video and Web Conferencing capability accessible from its public website danishcrown.com. The implementation exposes a browser‑based Webex Meetings experience on the site, enabling scheduled and ad hoc audio and video sessions initiated from web entry points. Danish Crown Cisco Webex Meetings Audio Video and Web Conferencing supports external engagement and enterprise collaboration workflows driven through web‑embedded conferencing.
Configuration and functional scope center on embedding the Cisco Webex Meetings client and meeting controls into web pages, consistent with standard Audio Video and Web Conferencing patterns such as browser media negotiation, meeting scheduling, screen sharing, and session recording. Operational coverage is aligned with corporate communication and external stakeholder interactions, with expected centralized administration for account provisioning and meeting policy governance managed by IT. The deployment retains the Cisco Webex Meetings product footprint as the primary web-delivered conferencing layer for public site interactions.
|
|
|
|
|
Collaboration | Collaboration |
|
2020 | 2020 |
|
|
|
|
|
Collaboration | Collaboration |
|
2019 | 2019 |
|
Danish Crown CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Sales Cloud | Sales Automation, CRM, Sales Engagement | CRM | n/a | 2022 | 2022 |
In 2022, Danish Crown implemented Salesforce Sales Cloud to formalize CRM and sales engagement capabilities across its commercial organization. The deployment emphasizes the Apps Category Sales Automation,CRM,Sales Engagement and is instrumented on the corporate website to capture inbound leads and customer contact interactions via web forms and digital touchpoints.
The Salesforce Sales Cloud implementation was configured around core Sales Cloud functionality, including lead management and web to lead capture, account and contact management, opportunity and pipeline management, activity capture, task sequencing and sales engagement workflows. Configurations used standard Sales Cloud objects, customized page layouts and automation rules to align sales processes with commercial workflows and opportunity lifecycle management.
Operational coverage focuses on sales and commercial functions, centralizing customer records and coordinating account teams within Salesforce Sales Cloud. Governance emphasizes CRM data hygiene and standardized sales stages, with process ownership assigned to commercial leadership to enforce consistent usage and maintain data quality.
|
|
|
|
|
Tag Management | CRM |
|
2019 | 2019 |
|
Danish Crown ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2021 | 2021 |
|
|
|
|
|
IT Service Management | ITSM |
|
2021 | 2021 |
|
Danish Crown PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
API Management | PaaS |
|
2024 | 2024 |
|
Danish Crown IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2021 | 2021 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2006 | 2006 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2022 | 2022 |
|
Danish Crown CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2019 | 2019 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2019 | 2019 |
|
IT Decision Makers and Key Stakeholders at Danish Crown
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Danish Crown Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Danish Crown IT executives and key decision makers. This section highlights Danish Crown's latest recorded technology evaluations, including SAP SuccessFactors Recruiting for Recruiting, Applicant Tracking System on 2026-03-25 and Microsoft Dynamics 365 Customer Insights for Customer Data Platform on 2026-01-30. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Danish Crown digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-03-25 | Danish Crown | Evaluated | SAP | SAP SuccessFactors Recruiting | Recruiting, Applicant Tracking System | HCM |
| 2026-01-30 | Danish Crown | Evaluated | Microsoft | Microsoft Dynamics 365 Customer Insights | Customer Data Platform | CRM |
FAQ - APPS RUN THE WORLD Danish Crown Technographics
Danish Crown is a Consumer Packaged Goods organization based in Denmark,
with around 25918 employees and annual revenues of $8.31 billion.
Danish Crown operates a diverse technology stack with applications such as
Actimo, Cisco Webex Meetings and Salesforce Sales Cloud,
covering areas like Employee Experience, Audio Video and Web Conferencing and Sales Automation, CRM, Sales Engagement.
Danish Crown has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Actimo, Cisco Systems and Salesforce.
Danish Crown recently adopted applications including
Enterspeed in 2024, Cisco Webex Meetings in 2022 and Salesforce Sales Cloud in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Danish Crown’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Danish Crown’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Danish Crown technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.