Decathlon Australia
634-726 Princes Hwy, Tempe,
Sydney, 2044, NSW,
Australia
Sydney, 2044, NSW,
Australia
61 2 4058-5583
Retail
Decathlon Australia Technographics
Decathlon Australia Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Decathlon Australia and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 Decathlon Australia employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Decathlon Australia has purchased the following applications: Google Pay for Payment Processing in 2020, Humanforce Ento Time and Attendance for Time and Attendance in 2020, Freshdesk Messaging (Formerly Freshchat) for Chatbots and Conversational AI in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Decathlon Australia is running and its propensity to invest more and deepen its relationship with Google , Apple , Block (ex Square, Inc) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Decathlon Australia revenues, which have grown to $70.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Decathlon Australia intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Decathlon Australia Tech Stack and Enterprise Applications
Decathlon Australia ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Pay | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, Decathlon Australia implemented Google Pay on its public website to handle web-based checkout flows. The deployment centers on Payment Processing for the Decathlon Australia online storefront and is scoped to the companys e-commerce channel across Australia.
The Google Pay implementation focuses on web checkout instrumentation and payment authorization, using the Google Pay button and browser wallet flows to capture tokenized payment credentials. Configuration aligns with typical Payment Processing capabilities, including tokenization of card data, support for mobile wallet acceptance, and browser-based authorization handoffs to the merchant payment flow.
Operationally the work was executed within the online commerce stack, touching the storefront checkout pages, payments configuration, and the teams responsible for e-commerce and payments operations. The integration is implemented at the website layer, enabling shoppers to select Google Pay during checkout and complete authorization without entering raw card details on the site.
Governance for the rollout emphasized checkout QA, payment security alignment, and updating front-end checkout logic to present the Google Pay option. The implementation narrative reflects a focused web payment modernization using Google Pay, with engineering and payments teams aligning around web checkout controls and payment credential tokenization.
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Payment Processing | ERP |
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2021 | 2021 |
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Payment Processing | ERP |
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2022 | 2022 |
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Decathlon Australia HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Humanforce | Legacy | Humanforce Ento Time and Attendance | Time and Attendance | HCM | n/a | 2020 | 2020 |
In 2020 Decathlon Australia implemented Humanforce Ento Time and Attendance as its Time and Attendance solution to standardize rostering and time capture across its NSW and VIC retail stores, covering approximately 350 employees. The deployment targeted five stores and centralized roster creation, clocking, and employee self-service through an employee portal and manager scheduling interfaces.
The implementation configured core modules including rostering, time and attendance capture, employee portal, and workforce management capabilities, with setup to support award interpretation and reporting for annual leave, long service leave, and personal leave provisions. The Humanforce Ento Time and Attendance implementation was contracted at a one year commercial rate of 7.00 per employee and was integrated with the external payroll provider to feed payroll processing and T&A data for outsourced payroll operations.
Governance and operationalization were led by a dedicated payroll and HR point of contact who managed outsourced payroll relationships, conducted employee feedback and demo training sessions, coached store leaders, and provided ongoing attendance system support. Operational scope included HR, payroll administration, and store operations in NSW and VIC, with responsibilities extending to workers compensation documentation, award-compliant payroll advice, and audit reporting during rollout and steady state. The project was managed end-to-end and delivered the ENTO rostering and workforce management tool to the five targeted stores.
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Workforce Management | HCM |
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2020 | 2020 |
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Workforce Scheduling | HCM |
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2020 | 2020 |
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Decathlon Australia AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Freshworks | Legacy | Freshdesk Messaging (Formerly Freshchat) | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019 Decathlon Australia implemented Freshdesk Messaging (Formerly Freshchat) on its public storefront, deploying Chatbots and Conversational AI to provide real time customer engagement on decathlon.com.au. The implementation is surfaced as a web embedded messaging widget, delivered via client side script, and scoped to the Australian e commerce site where customers interact with product pages and checkout assistance. Freshdesk Messaging (Formerly Freshchat) is used as the primary conversational channel for online shoppers, establishing a persistent chat presence across the site.
The deployment leverages core Chatbots and Conversational AI capabilities including live chat, automated conversational flows, proactive messaging, and a centralized conversation inbox for support agents. Configuration and routing are managed within the Freshdesk Messaging console so agent teams can triage conversations and maintain conversational context across sessions. Operational ownership sits with customer service and e commerce support functions, and the rollout focuses on front end engagement, routing to agent workflows, and conversational automation to handle common customer inquiries.
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Chatbots and Conversational AI | AI-Powered Application |
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2021 | 2021 |
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Decathlon Australia Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2014 | 2014 |
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Decathlon Australia Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application, Web and Enterprise Search | Content Management |
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2018 | 2018 |
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Decathlon Australia SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Returns Management | SCM |
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2021 | 2021 |
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Decathlon Australia CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Loyalty | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Decathlon Australia PPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Project Portfolio Management | PPM |
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2021 | 2021 |
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Decathlon Australia IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Decathlon Australia CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Application Firewalls (WAF) | CyberSecurity |
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2016 | 2016 |
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IT Decision Makers and Key Stakeholders at Decathlon Australia
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Human Resources Leader | Manager | HR | |
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Finance Officer | Manager | Finance | |
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Finance Team Leader | Manager | Finance | |
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Payroll & Social Leader | Manager | Marketing | |
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Country People Leader | Manager | HR | |
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Apps Being Evaluated by Decathlon Australia Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Decathlon Australia IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Decathlon Australia digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Decathlon Australia Technographics
Decathlon Australia is a Retail organization based in Australia,
with around 350 employees and annual revenues of $70.0 million.
Decathlon Australia operates a diverse technology stack with applications such as
Google Pay, Humanforce Ento Time and Attendance and Freshdesk Messaging (Formerly Freshchat),
covering areas like Payment Processing, Time and Attendance and Chatbots and Conversational AI.
Decathlon Australia has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Google, Humanforce and Freshworks.
Decathlon Australia recently adopted applications including
Block Afterpay in 2022, Shopify in 2022 and Apple Pay in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Decathlon Australia’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Decathlon Australia’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Decathlon Australia technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.