Danvers, 1923, MA,
United States
DemandScience Technographics
DemandScience Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by DemandScience and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 500 DemandScience employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that DemandScience has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2019, Zoom for Audio Video and Web Conferencing in 2020, Hotjar for Customer Experience in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems DemandScience is running and its propensity to invest more and deepen its relationship with Oracle , Zoom Video Communications , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing DemandScience revenues, which have grown to $182.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for DemandScience intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
DemandScience Tech Stack and Enterprise Applications
DemandScience ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2019 | 2019 |
In 2019, Demand Science implemented Oracle NetSuite ERP for ERP Financial to centralize accounting across its multi-entity, international business. The deployment targeted the corporate finance organization reporting to the Corporate Controller and served as the transactional and consolidation system for the company’s international subsidiaries.
Configuration emphasized core financial capabilities typical of ERP Financial deployments, including general ledger configuration, multi-currency ledger processing, journal entry management, account reconciliations, intercompany accounting and eliminations, and consolidated financial reporting. Oracle NetSuite ERP was provisioned to support recurring journal entries and foreign exchange remeasurement as part of standard month-end processing.
Operational coverage included orchestration of the monthly close process across subsidiaries, preparation of financial statements, reconciliation workflows, intercompany account settlement and eliminations, and management of foreign exchange impacts. The Senior Financial Accountant role served as the lead representative for accounting needs across entities, aligning functional owners and consolidating close task ownership under the corporate finance team.
Governance and process changes focused on centralizing close ownership, standardizing reconciliation and elimination procedures, and embedding multi-entity controls and documentation inside Oracle NetSuite ERP to improve consistency and auditability. The implementation reflects ERP Financial best practices for multi-entity, international accounting and consolidation workflows.
|
DemandScience Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Demand Science implemented Zoom as its Audio Video and Web Conferencing solution. The deployment exposes Zoom on the corporate website to enable live meetings, scheduled demos, and webinar-style events used for client engagement and lead interaction. Zoom is used to centralize real-time audio and video interactions originating from public site touchpoints and to present a consistent external meeting experience.
Configuration emphasizes core meeting and webinar modules, including host controls, screen sharing, in-session chat, and session recording to support marketing and client services workflows. The website embedding approach indicates session orchestration through embedded meeting links and scheduling workflows, with governance focused on access control, meeting moderation, and content retention policies. This implementation aligns Demand Science Zoom Audio Video and Web Conferencing capabilities with customer-facing digital channels rather than internal back-office conferencing.
|
|
|
|
|
Collaboration | Collaboration |
|
2019 | 2019 |
|
DemandScience CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2020 | 2020 |
In 2020 Demand Science implemented Hotjar on its public website to support Customer Experience initiatives. The deployment targeted the company website and marketing landing pages used for demand generation, instrumenting customer-facing web properties to surface qualitative behavioral signals for marketing and digital experience teams.
Hotjar was configured as the qualitative analytics layer, using standard Customer Experience capabilities such as session recordings, heatmaps, conversion funnel observation, and on-page feedback widgets to capture visitor interactions and sentiment. The full application name Hotjar is recorded in the implementation to denote the vendor-specific instrumentation and analytics purpose.
Deployment was conducted via a site-wide client-side tracking snippet with selective page-level instrumentation on high-value lead capture and content pages, allowing teams to prioritize data capture where behavioral insight matters most. Operational ownership and governance rested with digital marketing and analytics functions, which structured capture rules and page coverage to support UX research and iterative content refinement.
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
|
|
|
|
Sales Automation, CRM, Sales Engagement | CRM |
|
2021 | 2021 |
|
DemandScience PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Apps Development | PaaS |
|
2021 | 2021 |
|
|
|
|
|
Transactional Email | PaaS |
|
2021 | 2021 |
|
DemandScience IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2020 | 2020 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2021 | 2021 |
|
DemandScience CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
|
IT Decision Makers and Key Stakeholders at DemandScience
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by DemandScience Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||