Bridgewater, 8807, NJ,
United States
Denby USA Ltd. Technographics
Denby USA Ltd. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Denby USA Ltd. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 30 Denby USA Ltd. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Denby USA Ltd. has purchased the following applications: Klarna Payments for Payment Processing in 2021, Oracle NetSuite Commerce for eCommerce in 2012, Hotjar for Customer Experience in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Denby USA Ltd. is running and its propensity to invest more and deepen its relationship with Klarna , Oracle , Contentsquare or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Denby USA Ltd. revenues, which have grown to $3.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Denby USA Ltd. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Denby USA Ltd. Tech Stack and Enterprise Applications
Denby USA Ltd. ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Klarna | Legacy | Klarna Payments | Payment Processing | ERP | n/a | 2021 | 2021 |
In 2021, Denby USA Ltd. implemented Klarna Payments as its Payment Processing solution on the company website. Klarna Payments was embedded into the ecommerce checkout to centralize customer payment collection and to present consumer payment options during checkout. The implementation covered core payment processing functions including payment authorization, capture orchestration, and notification flows that feed order and settlement processes. Deployment scope was the United States web storefront, reflecting a focused ecommerce payment integration for the small media publisher.
Configuration and rollout centered on integrating Klarna Payments into checkout pages and configuring payment authorization workflows alongside existing order capture processes. Operational coverage includes ecommerce, customer service, and finance functions, which receive payment notifications and reconciled transaction data through the Klarna Payments integration. Governance work updated checkout routing and payment handling procedures to route transactions through Klarna Payments and to align reconciliation workflows with finance. The narrative clarifies Denby USA Ltd., Klarna Payments, Payment Processing and their relationship to ecommerce and finance operations on the company website.
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Denby USA Ltd. eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite Commerce | eCommerce | eCommerce | n/a | 2012 | 2012 |
Denby USA Ltd. implemented Oracle NetSuite Commerce in 2012. The deployment provided an eCommerce platform to support the company’s United States direct commerce and digital catalog activities, aligning commerce operations with a 30-employee media business profile. Oracle NetSuite Commerce was configured to centralize storefront, catalog, shopping cart, checkout, pricing and order management capabilities, establishing core commerce workflows consistent with the eCommerce category.
Configuration emphasized product catalog modeling, SKU and pricing structures, tax and shipping rule setup, and order lifecycle orchestration including order capture, fulfillment staging, and returns processing. Governance and operational ownership were structured around centralized commerce administration, with marketing and operations accountable for catalog governance and order processing to coordinate sales, fulfillment, and customer service across US operations.
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eCommerce | eCommerce |
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2017 | 2017 |
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eCommerce | eCommerce |
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2018 | 2018 |
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Denby USA Ltd. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2018 | 2018 |
In 2018, Denby USA Ltd. deployed Hotjar on its public website as part of its Customer Experience tooling. The deployment of Hotjar established client-side behavioral instrumentation to capture session recordings and heatmaps, enabling direct observation of user navigation and content engagement on the site.
Configuration emphasized lightweight page-level recording and on-site feedback, leveraging Hotjar session replay, heatmap visualization, and feedback survey capabilities to collect qualitative and quantitative user signals. Governance and operational use were centered in digital marketing and product workflows for the 30-person media organization, with analytics review processes feeding iterative UX and content publishing decisions.
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Denby USA Ltd. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Denby USA Ltd.
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| President & CEO | CXO | Finance | ||||
| Marketing and Merchandising Manager | Manager | Marketing | ||||
| General Operations Manager | Manager | Finance |
Apps Being Evaluated by Denby USA Ltd. Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||