DIA Group
C/JACINTO BENAVENTE 2 A,
Madrid, 28232,
Spain
Madrid, 28232,
Spain
34 9 1398-5400
Distribution
DIA Group Technographics
DIA Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by DIA Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 38573 DIA Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that DIA Group has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2010, SAP ERP ECC 6.0 - Materials Management (MM) for Inventory Management in 2010, Salesforce Service Cloud for Customer Support in 2013 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems DIA Group is running and its propensity to invest more and deepen its relationship with SAP , Salesforce , Acumbamail or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing DIA Group revenues, which have grown to $7.05 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for DIA Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
DIA Group Tech Stack and Enterprise Applications
DIA Group ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2010 | 2010 |
In 2010, DIA Group implemented SAP ERP ECC 6.0 as its ERP Financial backbone. The program executed custom developments in the ERP SAP and established evolutionary and corrective maintenance across core modules to support ongoing operational needs.
Implementation activities focused on configuration and bespoke development work across FI, CO, SD, MM, IM and PS within the SAP ERP ECC 6.0 environment. Development analysts delivered module-specific enhancements and corrective fixes, with FI and CO addressing accounting and controlling workflows, SD supporting order-to-cash processes, MM covering procure-to-pay and inventory management, IM managing capital expenditures, and PS handling project accounting. Governance emphasized sustained application lifecycle practices, including iterative maintenance and defect remediation, while the operational scope covered finance, controlling, sales, procurement, inventory management and project execution as part of DIA Group SAP ERP ECC 6.0 ERP Financial operations.
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ERP Financial | ERP |
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2010 | 2010 |
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DIA Group SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 - Materials Management (MM) | Inventory Management | SCM | n/a | 2010 | 2010 |
In 2010, DIA Group implemented SAP ERP ECC 6.0 - Materials Management (MM) to establish core Inventory Management capabilities. The deployment centered on SAP ERP ECC 6.0 - Materials Management (MM) as the primary inventory control and materials planning application for procurement and warehouse workflows within the enterprise.
The implementation included configuration and custom development work for Materials Management and Inventory Management functionality, including material master governance, purchasing and procure to pay transaction flows, goods receipts and goods issues, and stock valuation controls. A development analyst executed custom ABAP developments and managed evolutionary and corrective maintenance across the main SAP modules, explicitly covering FI, CO, SD, MM, IM and PS.
Operational integration emphasized functional interoperability between SAP MM and the finance and controlling modules FI and CO, with transaction level alignment to SD for order related inventory movements and PS for project related material consumption. The program maintained a continuous maintenance cadence, with the development analyst responsible for corrective fixes and iterative enhancements inside the SAP ERP landscape, supported by standard SAP transport and change control practices.
The narrative highlights DIA Group SAP ERP ECC 6.0 - Materials Management (MM) Inventory Management relationship, where the application served as the backbone for materials and inventory processes while ongoing maintenance spanned cross functional areas including finance, sales, controlling, and project systems.
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Supply Chain Management | SCM |
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2010 | 2010 |
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DIA Group CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Service Cloud | Customer Support | CRM | n/a | 2013 | 2013 |
In 2013, DIA Group implemented Salesforce Service Cloud. The deployment targeted Customer Support functions within DIA Group's centralized customer service organization to consolidate inquiry handling across retail channels and store operations.
Salesforce Service Cloud was configured to deliver core service capabilities including case management, a unified service console for agents, knowledge management, and omnichannel routing to align email, phone, and digital inquiries. The project also integrated Marketing Cloud Manager to coordinate cross channel communications and to synchronize customer interaction context between support and marketing. Automation of escalations, SLA tracking, and templated response workflows were implemented to standardize case handling and reduce manual processing.
Operational coverage focused on customer support and contact center teams, centralizing ticketing and incident resolution workflows. Governance introduced standardized agent workflows, defined escalation policies, and role based access control to manage case visibility and compliance. The implementation established Salesforce Service Cloud as the primary Customer Support platform for DIA Group and included Marketing Cloud Manager integration to preserve interaction context between service and marketing functions.
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Marketing Automation | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2013 | 2013 |
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DIA Group IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at DIA Group
| First Name | Last Name | Title | Function | Department | Phone | |
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IT Business Partner Director | Director | IT | |
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Head of Process & Projects Franchises | Director | Finance | |
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IT Business Partner | Manager | IT | |
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CTO & CIO interins | CXO | IT | |
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Apps Being Evaluated by DIA Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from DIA Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the DIA Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD DIA Group Technographics
DIA Group is a Distribution organization based in Spain,
with around 38573 employees and annual revenues of $7.05 billion.
DIA Group operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, SAP ERP ECC 6.0 - Materials Management (MM) and Salesforce Service Cloud,
covering areas like ERP Financial, Inventory Management and Customer Support.
DIA Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Salesforce.
DIA Group recently adopted applications including
Google Cloud Platform (GCP) in 2021, Cloudflare CDN in 2021 and Acumbamail in 2016,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of DIA Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates DIA Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete DIA Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.