Direct Wines
20 Marshall Street,
Norwalk, 06854, CT,
United States
Norwalk, 06854, CT,
United States
1 203-286-6131
Consumer Packaged Goods
Direct Wines Technographics
Direct Wines Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Direct Wines and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 100 Direct Wines employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Direct Wines has purchased the following applications: Microsoft Dynamics AX for ERP Financial in 2009, Oracle Endeca for Analytics and BI in 2016, Microsoft 365 for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Direct Wines is running and its propensity to invest more and deepen its relationship with Microsoft , SAP , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Direct Wines revenues, which have grown to $35.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Direct Wines intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Direct Wines Tech Stack and Enterprise Applications
Direct Wines ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | SAP R/3 | Microsoft Dynamics AX | ERP Financial | ERP | n/a | 2009 | 2009 |
In 2009, Direct Wines implemented Microsoft Dynamics AX to support core ERP Financial operations, executing a migration from SAP R/3 to Microsoft Dynamics AX as the company’s primary finance and order management platform. The implementation targeted finance, customer service, and operations functions and established Microsoft Dynamics AX as the transactional backbone for billing, accounts receivable, and order-to-cash workflows.
Implementation work included ongoing ERP functionality enhancements driven with an offshore development team, with business requirements documents and functional design documents created to formalize scope. Microsoft Dynamics AX was configured to handle order management and customer account processes, and test scripts were developed and managed through end user testing and formal release sign offs to control changes and defects.
The Microsoft Dynamics AX deployment integrated with a bespoke wine ordering and management front end built on the ATG E-Commerce platform to support customer service representative workflows, and it operated alongside multiple shipping vendor relationships for delivery orchestration. Operational coverage included the call center back office team, a delivery management team based in Norwalk Connecticut, and customer service operations that used AX data for fulfillment and billing decisions.
Governance and process changes were enforced through BRDs, FDDs, structured testing, change request tracking, and release approvals, and a delivery management team was established to manage operational workflows. The program included a stop order proceeds process that was explicitly credited with producing operational savings of $500K plus annually, and the implementation emphasized contractual service level management with shipping vendors to protect fulfillment performance.
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Expense Management | ERP |
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2018 | 2018 |
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Direct Wines Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Endeca | Analytics and BI | Analytics and BI | n/a | 2016 | 2016 |
In 2016 Direct Wines implemented Oracle Endeca as part of its Analytics and BI stack to enhance eCommerce search and product discovery across its global web estate. Oracle Endeca was deployed to support guided search, faceted navigation and relevance tuning to improve catalog browsing and merchandising for consumer packaged goods storefronts.
The implementation configured Oracle Endeca to surface product content and structured navigation, using standard Endeca capabilities for relevance management, query pipelines and index orchestration. Oracle Endeca was integrated with the companys ATG eCommerce front end and the content management layers to present curated product lists, and it was aligned with Adobe Site Catalyst, Google Analytics and Clicktale for analytics instrumentation. Integrations named in the environment included Bazaarvoice for user generated content, Oracle Live Help for assisted commerce, Cheetamail for eCRM, and Microsoft Dynamics AX as the backend product and supplier data source.
Deployment covered a multi site, international footprint with Direct Wines operating numerous country sites and managing over a dozen global websites from UK, USA, Germany and Hong Kong deployments. The scope included the web, merchandising and digital marketing functions, and it addressed product data flows from suppliers into Microsoft Dynamics AX, enabling catalog updates to feed Endeca indexed content for storefront presentation. The application relationship is Direct Wines Oracle Endeca Analytics and BI for eCommerce search, merchandising and analytics driven customer experience.
Governance and operationalization followed Agile project management practices, with project planning, sprint management and release coordination managed through Jira, Condep and structured QA cycles that included functionality, compatibility, accessibility and performance testing. The program also incorporated release and cache management via Akamai and cache buster strategies, responsive design alignment for mobile and tablet, and cross functional stakeholder liaison between web, marketing and supply chain teams to maintain content, analytics tagging and ongoing tuning of Oracle Endeca search behavior.
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Analytics and BI | Analytics and BI |
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2016 | 2016 |
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Direct Wines Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Direct Wines implemented Microsoft 365. Microsoft 365 is used on their website and functions as the company's Collaboration platform.
Deployment follows a cloud first, tenant level Microsoft 365 architecture appropriate for a roughly 100 employee organization. Functional modules implemented include Exchange Online for email and calendaring, Microsoft Teams for chat and meetings, SharePoint for intranet and content publishing, and OneDrive for personal file storage. Identity and access are governed through Azure Active Directory and tenant level administrative controls.
Operational scope covers core business functions such as marketing, sales, and customer service, providing unified messaging, document collaboration, and intranet publishing. Use on the public website indicates that SharePoint or other Microsoft 365 content is surfaced for customer facing pages and that content publishing workflows are integrated with internal collaboration. Governance is organized around centralized tenant administration, role based access controls, and site level permissions to manage content visibility and external exposure.
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Direct Wines Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2021 | 2021 |
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Direct Wines eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2016 | 2016 |
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Personalization and Product Recommendations | eCommerce |
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2014 | 2014 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Direct Wines SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Demand Forecasting and Planning | SCM |
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2016 | 2016 |
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Direct Wines CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Engagement, Customer Experience | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2017 | 2017 |
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Data Management Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2014 | 2014 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Partner Relationship Management | CRM |
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2021 | 2021 |
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Direct Wines ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2014 | 2014 |
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Application Performance Management | ITSM |
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2020 | 2020 |
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Direct Wines TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Direct Wines IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Direct Wines
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Direct Wines Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Direct Wines IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Direct Wines digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Direct Wines Technographics
Direct Wines is a Consumer Packaged Goods organization based in United States,
with around 100 employees and annual revenues of $35.0 million.
Direct Wines operates a diverse technology stack with applications such as
Microsoft Dynamics AX, Oracle Endeca and Microsoft 365,
covering areas like ERP Financial, Analytics and BI and Collaboration.
Direct Wines has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft and Oracle.
Direct Wines recently adopted applications including
DocuSign eSignature in 2021, Adobe Audience Manager in 2021 and Quantcast Measure in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Direct Wines’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Direct Wines’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Direct Wines technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.