Salford, M3 7BF,
United Kingdom
Domu Brands Technographics
Domu Brands Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Domu Brands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 104 Domu Brands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Domu Brands has purchased the following applications: Microsoft 365 for Collaboration in 2020, XSellco eDesk for Customer Support in 2018, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Domu Brands is running and its propensity to invest more and deepen its relationship with Microsoft , XSellco or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Domu Brands revenues, which have grown to $85.2 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Domu Brands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Domu Brands Tech Stack and Enterprise Applications
Domu Brands Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2020 | 2020 |
In 2020, Domu Brands implemented Microsoft 365 as its Collaboration platform. Microsoft 365 artifacts were observed on Domu Brands' website, confirming active tenant usage and public facing deployment of Microsoft hosted services.
The Microsoft 365 deployment centers on common Collaboration modules including Exchange Online email, Microsoft Teams for internal communication, SharePoint Online for intranet and document libraries, and OneDrive for employee file sync. Administration aligns with cloud SaaS tenancy, using centralized tenant administration and identity management through Azure Active Directory to control access across corporate and retail operations. The implementation supports business functions such as merchandising, customer service, and corporate IT, with policy driven governance and lifecycle controls typical of Microsoft 365 deployments.
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Domu Brands CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| XSellco | Legacy | XSellco eDesk | Customer Support | CRM | n/a | 2018 | 2018 |
In 2018, Domu Brands implemented XSellco eDesk as their primary customer-facing support platform. The deployment used XSellco eDesk on their website to provide a cloud-hosted Customer Support channel for online shoppers.
XSellco eDesk was configured to deliver core Customer Support capabilities such as a centralized ticketing inbox, multichannel message consolidation, canned responses and automation rules, basic reporting, and SLA-driven ticket prioritization. The implementation emphasized agent workflows within XSellco eDesk, including shared queues, role-based access, and template-based responses for order and fulfillment inquiries.
Integration surface focused on web-originated support, with XSellco eDesk receiving tickets from site contact forms and on-site support widgets, allowing the customer service team to manage web inquiries directly inside XSellco eDesk. Operational coverage was primarily the customer service function across Domu Brands in the United Kingdom, aligning XSellco eDesk with order management and aftercare workflows.
Governance work included standardizing ticket routing rules, defining escalation and SLA policies inside XSellco eDesk, and documenting agent handling procedures to ensure consistent support processes. The rollout centered on embedding XSellco eDesk into the site experience and operationalizing standard support workflows for the customer service organization.
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Domu Brands IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2019 | 2019 |
In 2019, Domu Brands implemented Microsoft Azure Cloud Services for Application Hosting and Computing Services to host and operate its retail website and ecommerce platform. Microsoft Azure Cloud Services is provisioned to deliver scalable compute, object storage, and managed web application hosting consistent with the Application Hosting and Computing Services category. The deployment functions as the hosting and delivery layer for the online product catalog and customer facing site.
The implementation architecture centers on cloud hosted application runtimes and managed infrastructure, enabling centralized provisioning and operational control by Domu Brands IT and web operations teams. Functional capabilities implemented align with Application Hosting and Computing Services and include runtime hosting, static asset delivery, autoscaling controls, and secure transport termination for incoming web traffic. Operational scope is the company website and digital storefront supporting ecommerce and retail business functions within Domu Brands UK operations.
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IT Decision Makers and Key Stakeholders at Domu Brands
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|---|---|---|---|---|---|---|
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Apps Being Evaluated by Domu Brands Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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