Hamilton, ML3 0AY,
United Kingdom
Park's Motor Group BMW Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Park's Motor Group BMW and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Park's Motor Group BMW employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Park's Motor Group BMW has purchased the following applications: Kerridge k8 ERP for Distribution ERP in 2017, Gubagoo ChatSmart for Chatbots and Conversational AI in 2022, Keyloop Service Booking for Online Meeting Scheduling in 2025 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Park's Motor Group BMW is running and its propensity to invest more and deepen its relationship with Kerridge Commercial Systems Limited , Gubagoo , Keyloop or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Park's Motor Group BMW revenues, which have grown to $1.40 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Park's Motor Group BMW intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Kerridge Commercial Systems Limited | Legacy | Kerridge k8 ERP | Distribution ERP | ERP Services and Operations | n/a | 2017 | 2017 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Gubagoo | Legacy | Gubagoo ChatSmart | Chatbots and Conversational AI | AI-Powered Application | n/a | 2022 | 2022 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Keyloop | Legacy | Keyloop Service Booking | Online Meeting Scheduling | Collaboration | n/a | 2025 | 2025 |
In 2025 Park's Motor Group BMW deployed Keyloop Service Booking as part of Keyloop Service Hub across its aftersales and workshop operations, beginning a staged rollout in June 2025 to unify booking and appointment workflows across its Scotland-based UK locations. Keyloop Service Booking is used as an Online Meeting Scheduling application to centralize customer appointment capture, workshop appointment allocation, and technician scheduling for the dealer group.
The implementation focused on configuring online booking flows, appointment management, customer self-service scheduling, and automated reminders to reduce no-shows and improve bay utilization. Keyloop Service Booking was configured to reflect workshop capacity and service types, with workflow orchestration that links booked appointments to standard aftersales service processes and upsell touchpoints.
Deployment covered the group’s aftersales and workshop business functions across UK sites, delivered via a staged rollout that prioritized operational alignment and consistent scheduling rules across locations. The project emphasized operational coverage rather than changes to named upstream systems, aligning booking policies, technician allocation rules, and customer communications to create a consistent dealer scheduling model.
According to Keyloop’s announcement Park's Motor Group reported a reported increase of 57 pounds in average aftersales invoice value, a 42 percent rise in upsell, and a significant reduction in no-shows following the rollout of Keyloop Service Hub and Keyloop Service Booking.
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
|
2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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Marketing Automation | CRM |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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