AI Buyer Insights:

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● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

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● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

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● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

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● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

Park's Motor Group
Location
14 Bothwell Road,
Glasgow, ML3 0AY,
United Kingdom
Website
https://www.parks.uk.com/
Phone
44 16 9830-3900
Artw industry
Automotive
Employee
Revenue

Park's Motor Group Technographics

Park's Motor Group Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Park's Motor Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2000 Park's Motor Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Park's Motor Group has purchased the following applications: Forms/Email Based ATS for Applicant Tracking System in 2017, Kerridge k8 ERP for Distribution ERP in 2017, Gubagoo ChatSmart for Chatbots and Conversational AI in 2022 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Park's Motor Group is running and its propensity to invest more and deepen its relationship with In-House Applications , MHR (formerly MidlandHR) , Kerridge Commercial Systems Limited or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Park's Motor Group revenues, which have grown to $1.40 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Park's Motor Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Park's Motor Group Tech Stack and Enterprise Applications

Park's Motor Group HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
In-House Applications Legacy Forms/Email Based ATS Applicant Tracking System HCM n/a 2017 2017
Core HR HCM 2022 2022
Payroll HCM 2022 2022
Park's Motor Group ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Kerridge Commercial Systems Limited Legacy Kerridge k8 ERP Distribution ERP ERP Services and Operations n/a 2017 2017
In 2017, Park's Motor Group BMW implemented Kerridge k8 ERP as its Distribution ERP to support aftersales and parts operations at its Hamilton service site. The deployment targeted service, warranty administration, parts inventory and accounts functions within dealership workshop workflows. Kerridge k8 ERP was configured to support warranty claim processing, parts and inventory management, sales order and service invoicing, and accounts receivable and payable workflows. Configuration and operational use included claim validation controls, invoice posting and routine account updates performed on weekly cycles as described by the warranty administrator role. Staff used both Kerridge k8 ERP and BMWs own systems for OEM warranty and claim workflows, indicating the implementation was provisioned to operate alongside OEM tooling for aftersales processing. Operational coverage centered on the aftersales department at Hamilton, involving service advisors, warranty administrators and parts teams handling claims, invoicing and stock replenishment. Governance emphasized standardized warranty approval workflows and deadline driven processing, requiring role based access and daily task planning by warranty administrators. System configuration aligned with aftersales process controls to ensure justified claim handling, invoice settlement and regular accounts updates.
Park's Motor Group AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Gubagoo Legacy Gubagoo ChatSmart Chatbots and Conversational AI AI-Powered Application n/a 2022 2022
In 2022, Park's Motor Group BMW implemented Gubagoo ChatSmart on its public website. Gubagoo ChatSmart, in the Chatbots and Conversational AI category, was embedded as a customer facing conversational layer to support online vehicle discovery and contact generation for the Park's Motor Group BMW digital storefront. Deployment used a web embedded chat widget backed by a cloud hosted conversational engine, with configuration focused on natural language conversation, guided selling flows, inventory browsing, lead capture forms, chat to agent handoff, and appointment booking capabilities consistent with Chatbots and Conversational AI implementations. Operational ownership was aligned to digital experience and sales operations teams at Park's Motor Group BMW, who manage conversation templates, lead routing rules, and privacy consent workflows for the site.
Park's Motor Group Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Online Meeting Scheduling Collaboration 2025 2025
Park's Motor Group eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
eCommerce eCommerce 2022 2022
Park's Motor Group CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Experience CRM 2022 2022
Marketing Automation CRM 2022 2022
Marketing Automation CRM 2022 2022
Park's Motor Group IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Cloud Storage IaaS 2022 2022
Content Delivery Network IaaS 2022 2022

IT Decision Makers and Key Stakeholders at Park's Motor Group

First Name Last Name Title Function Department Email Phone
No data found
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Apps Being Evaluated by Park's Motor Group Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Park's Motor Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Park's Motor Group digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Park's Motor Group Technographics
Park's Motor Group is a Automotive organization based in United Kingdom, with around 2000 employees and annual revenues of $1.40 billion.
Park's Motor Group operates a diverse technology stack with applications such as Forms/Email Based ATS, Kerridge k8 ERP and Gubagoo ChatSmart, covering areas like Applicant Tracking System, Distribution ERP and Chatbots and Conversational AI.
Park's Motor Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as In-House Applications, Kerridge Commercial Systems Limited and Gubagoo.
Park's Motor Group recently adopted applications including Keyloop Service Booking in 2025, MHR iTrent HR in 2022 and MHR iTrent Payroll in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Park's Motor Group’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Park's Motor Group’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Park's Motor Group technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.