Tamworth, B78 3TW,
United Kingdom
Drayton Manor Theme Park Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Drayton Manor Theme Park and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 750 Drayton Manor Theme Park employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Drayton Manor Theme Park has purchased the following applications: Sage Snowdrops Payroll for Payroll in 1999, SABRE Synxis Guest Connect for Reservation and Booking Management in 2014, Hubspot Live Chat for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Drayton Manor Theme Park is running and its propensity to invest more and deepen its relationship with Sage , hfx Ltd , SABRE or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Drayton Manor Theme Park revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Drayton Manor Theme Park intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage Snowdrops Payroll | Payroll | HCM | n/a | 1999 | 1999 |
In 1999, Drayton Manor Theme Park implemented Sage Snowdrops Payroll. Sage Snowdrops Payroll is the park's corporate Payroll system used to process hours, reconcile absences, and drive pay runs across the organization.
Around 40 managers rely on the Vanquish time and attendance solution to view their teams' activities and confirm weekly hours, ensuring staff do not fall below the National minimum wage threshold and comply with European Work Time Directives. Functional use cases tied to Sage Snowdrops Payroll include importing worked hours from time capture, validating Time Off In Lieu accruals and bookings, and feeding reconciled attendance records into payroll processing to maintain pay accuracy.
Clare's team expanded the deployment by exporting data from hand reader terminals via Vanquish directly into Drayton Manor's corporate Sage Snowdrops Payroll system, creating a point-to-point integration from biometric or card readers into payroll. Operational scope centers on line managers and HR payroll operations, with managers validating absences and TOIL before payroll runs, and the integration reducing manual time entry between attendance capture and the Payroll application.
|
|
|
|
|
Time and Attendance | HCM |
|
2018 | 2018 |
|
|
|
|
|
Time and Attendance | HCM |
|
2010 | 2010 |
|
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SABRE | Legacy | SABRE Synxis Guest Connect | Reservation and Booking Management | ERP Services and Operations | n/a | 2014 | 2014 |
In 2014, Drayton Manor Theme Park implemented SABRE Synxis Guest Connect on its public website to serve as its Reservation and Booking Management channel for online visitor bookings. The deployment uses SABRE Synxis Guest Connect as the web-facing booking engine to capture reservations, manage availability and inventory in real time, and handle the reservation lifecycle from booking to confirmation for ticketed admissions and guest packages.
SABRE Synxis Guest Connect is instrumented as an embedded web booking flow on the Drayton Manor website, linking the park’s e-commerce front end to the application’s online booking capabilities. Operational coverage centers on guest services, e-commerce and admissions functions, consolidating web bookings into a single reservation workflow and enabling standard reservation management activities such as pricing controls, availability checks, checkout processing and confirmation communications.
|
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Drayton Manor Theme Park deployed Hubspot Live Chat on its public website. Hubspot Live Chat is classified in Chatbots and Conversational AI and was embedded as a web-based conversational interface to support visitor engagement, guest services, and online enquiries.
The implementation centered on the Hubspot Live Chat web widget, with configuration of real-time messaging, automated greeting flows, and reusable response templates to triage common guest queries. Operational scope covered the UK-facing site and impacted guest services, marketing, and front-line contact workflows, with governance handled through site content controls and chat routing rules to ensure inbound conversations reach onsite agents and capture contact details for follow up.
|
Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Collaboration | Collaboration |
|
2015 | 2015 |
|
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Digital Signing | Content Management |
|
2016 | 2016 |
|
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
CRM | CRM |
|
2021 | 2021 |
|
|
|
|
|
Customer Experience | CRM |
|
2018 | 2018 |
|
|
|
|
|
Data Management Platform | CRM |
|
2017 | 2017 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2014 | 2014 |
|
|
|
|
|
Digital Advertising Platform | CRM |
|
2014 | 2014 |
|
|
|
|
|
Marketing Analytics | CRM |
|
2021 | 2021 |
|
|
|
|
|
Marketing Automation | CRM |
|
2016 | 2016 |
|
|
|
|
|
Marketing Automation | CRM |
|
2021 | 2021 |
|
TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Governance, Risk and Compliance | TRM |
|
2019 | 2019 |
|
IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2020 | 2020 |
|
CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2016 | 2016 |
|
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||