AI Buyer Insights:

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● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

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● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Michelin, an e2open customer evaluated Oracle Transportation Management

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

Drayton Manor Resort
Location
Drayton Manor Drive,
Tamworth, B78 3TW,
United Kingdom
Website
https://www.draytonmanor.co.uk/
Phone
44 18 2728-5551
Artw industry
Leisure and Hospitality
Employee
Revenue

Drayton Manor Resort Technographics

Drayton Manor Resort Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Drayton Manor Resort and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 516 Drayton Manor Resort employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Drayton Manor Resort has purchased the following applications: Ceridian Dayforce HCM for Core HR in 2018, SABRE Synxis Guest Connect for Reservation and Booking Management in 2014, Hubspot Live Chat for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Drayton Manor Resort is running and its propensity to invest more and deepen its relationship with Dayforce , Sage , hfx Ltd or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Drayton Manor Resort revenues, which have grown to $40.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Drayton Manor Resort intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Drayton Manor Resort Tech Stack and Enterprise Applications

Drayton Manor Resort HCM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Dayforce Legacy Ceridian Dayforce HCM Core HR HCM n/a 2018 2018
Payroll HCM 1999 1999
Payroll HCM 2018 2018
Recruiting, Applicant Tracking System HCM 2018 2018
Time and Attendance HCM 2018 2018
Time and Attendance HCM 2010 2010
Drayton Manor Resort ERP Services and Operations
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
SABRE Legacy SABRE Synxis Guest Connect Reservation and Booking Management ERP Services and Operations n/a 2014 2014
In 2014, Drayton Manor Theme Park implemented SABRE Synxis Guest Connect on its public website to serve as its Reservation and Booking Management channel for online visitor bookings. The deployment uses SABRE Synxis Guest Connect as the web-facing booking engine to capture reservations, manage availability and inventory in real time, and handle the reservation lifecycle from booking to confirmation for ticketed admissions and guest packages. SABRE Synxis Guest Connect is instrumented as an embedded web booking flow on the Drayton Manor website, linking the park’s e-commerce front end to the application’s online booking capabilities. Operational coverage centers on guest services, e-commerce and admissions functions, consolidating web bookings into a single reservation workflow and enabling standard reservation management activities such as pricing controls, availability checks, checkout processing and confirmation communications.
Drayton Manor Resort AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
HubSpot Legacy Hubspot Live Chat Chatbots and Conversational AI AI-Powered Application n/a 2021 2021
In 2021, Drayton Manor Theme Park deployed Hubspot Live Chat on its public website. Hubspot Live Chat is classified in Chatbots and Conversational AI and was embedded as a web-based conversational interface to support visitor engagement, guest services, and online enquiries. The implementation centered on the Hubspot Live Chat web widget, with configuration of real-time messaging, automated greeting flows, and reusable response templates to triage common guest queries. Operational scope covered the UK-facing site and impacted guest services, marketing, and front-line contact workflows, with governance handled through site content controls and chat routing rules to ensure inbound conversations reach onsite agents and capture contact details for follow up.
Drayton Manor Resort Collaboration
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Collaboration Collaboration 2015 2015
Drayton Manor Resort Content Management
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Digital Signing Content Management 2016 2016
Drayton Manor Resort CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
CRM CRM 2021 2021
Customer Experience CRM 2018 2018
Data Management Platform CRM 2017 2017
Digital Advertising Platform CRM 2014 2014
Digital Advertising Platform CRM 2014 2014
Marketing Analytics CRM 2021 2021
Marketing Automation CRM 2016 2016
Marketing Automation CRM 2021 2021
Drayton Manor Resort TRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Governance, Risk and Compliance TRM 2019 2019
Drayton Manor Resort IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2014 2014
Content Delivery Network IaaS 2020 2020
Drayton Manor Resort CyberSecurity
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Secure Email Gateways (SEGs) CyberSecurity 2016 2016

IT Decision Makers and Key Stakeholders at Drayton Manor Resort

First Name Last Name Title Function Department Email Phone
Director of People Director HR
HR & Payroll administrator Manager HR
Head of I.T. Director Finance
Head of finance Director Finance
Show All Contacts

Apps Being Evaluated by Drayton Manor Resort Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Drayton Manor Resort IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Drayton Manor Resort digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
No data found
FAQ - APPS RUN THE WORLD Drayton Manor Resort Technographics
Drayton Manor Resort is a Leisure and Hospitality organization based in United Kingdom, with around 516 employees and annual revenues of $40.0 million.
Drayton Manor Resort operates a diverse technology stack with applications such as Ceridian Dayforce HCM, SABRE Synxis Guest Connect and Hubspot Live Chat, covering areas like Core HR, Reservation and Booking Management and Chatbots and Conversational AI.
Drayton Manor Resort has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Dayforce, SABRE and HubSpot.
Drayton Manor Resort recently adopted applications including Hubspot Live Chat in 2021, Hubspot CRM in 2021 and Wingify VWO in 2021, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Drayton Manor Resort’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Drayton Manor Resort’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Drayton Manor Resort technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.