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Dream11 Technographics
Dream11 Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dream11 and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 Dream11 employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dream11 has purchased the following applications: Haptik AI Platform for Chatbots and Conversational AI in 2018, Cisco Webex Meetings for Audio Video and Web Conferencing in 2019, Twilio Segment for Customer Data Platform in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dream11 is running and its propensity to invest more and deepen its relationship with Haptik , Cisco Systems , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dream11 revenues, which have grown to $18.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dream11 intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dream11 Tech Stack and Enterprise Applications
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Haptik | Legacy | Haptik AI Platform | Chatbots and Conversational AI | AI-Powered Application | n/a | 2018 | 2018 |
In 2018, Dream11 implemented the Haptik AI Platform to automate customer support across its digital channels. The deployment embedded a Support Bot on the Dream11 website and within Android and iOS apps, aligning the Haptik AI Platform with Dream11 customer support for player-facing queries about game play and account issues, under the Chatbots and Conversational AI category.
The implementation focused on training the Support Bot on frequently asked queries, including game rules and account troubleshooting, and on configuring conversational intents, entity extraction, and scripted resolution flows to deliver automated answers. The Haptik AI Platform handled initial triage and automated resolution paths, while escalation triggers were defined for complex or unresolved intents.
Complex queries were seamlessly transferred to Dream11 customer support agents through the Haptik agent chat dashboard, which functioned as the primary agent interface for continued conversation and case resolution. The integration spanned web, Android and iOS channels and supported agent-assisted handoffs to preserve context across channels.
Operational outcomes reported by Dream11 include the bot answering 80 percent of more than 1 million support queries, an average resolution time of 32 seconds, and a 30X increase in query volume managed without increasing customer support headcount or personnel cost. The company reported a 10X ROI attributable to the Haptik AI Platform deployment, with the Haptik AI Platform directly supporting Dream11 customer support efficiency improvements.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2019 | 2019 |
In 2019 Dream11 deployed Cisco Webex Meetings for Audio Video and Web Conferencing on its public website, embedding web-accessible meeting capabilities directly into Dream11.com. The deployment surfaces Cisco Webex Meetings as the primary web conferencing interface, enabling browser-based join links and hosted meeting sessions without requiring separate desktop-only access.
The implementation configures Cisco Webex Meetings with standard Audio Video and Web Conferencing functional modules, including scheduled meetings, ad hoc meet-now sessions, multi-party video and audio, screen sharing, meeting recording, and host moderation controls. Configuration emphasizes browser client compatibility and meeting access via link-based workflows, aligning meeting orchestration with web session entry points on the site.
Operational governance is handled through Cisco Webex Meetings administrative controls, with role-based host and participant settings applied to manage external web joiners and meeting moderation. The integration is focused on customer-facing conferencing flows on Dream11.com and positions Cisco Webex Meetings as the site-level collaboration layer for web-based interactions.
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2011 | 2011 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Twilio | Legacy | Twilio Segment | Customer Data Platform | CRM | n/a | 2015 | 2015 |
In 2015, Dream11 implemented Twilio Segment as its Customer Data Platform to centralize web event collection on its public-facing site. The deployment embedded the Twilio Segment browser SDK on Dream11.com to capture page views, session events, and custom interaction events, and to establish consistent event naming and identity stitching across anonymous and authenticated sessions. Twilio Segment was configured as the canonical customer data layer, with a tracking plan and schema mapping defined inside the platform to normalize incoming user attributes and event properties.
Configuration work focused on source instrumentation and destination routing within Twilio Segment, enabling client-side collection and routed forwarding to downstream systems for analytics and engagement workflows. Operational ownership was aligned to product and analytics stakeholders, with governance concentrated on a centralized tracking plan, event validation rules, and phased rollout across the website to ensure data quality. The implementation emphasized standard Customer Data Platform capabilities such as unified customer profiles, event routing, and identity resolution through Twilio Segment.
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Customer Support | CRM |
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2014 | 2014 |
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Customer Support | CRM |
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2015 | 2015 |
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Customer Support | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2013 | 2013 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Database Management | IaaS |
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2018 | 2018 |
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IT Decision Makers and Key Stakeholders at Dream11
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Dream11 Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||