Hamburg, 20539,
Germany
Elantas Beck Technographics
Elantas Beck Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Elantas Beck and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 2521 Elantas Beck employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Elantas Beck has purchased the following applications: LiveRamp Platform for Data Management Platform in 2020, Microsoft Azure Cloud Services for Application Hosting and Computing Services in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Elantas Beck is running and its propensity to invest more and deepen its relationship with Liveramp , etracker , Tealium or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Elantas Beck revenues, which have grown to $700.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Elantas Beck intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Elantas Beck Tech Stack and Enterprise Applications
Elantas Beck CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Liveramp | Legacy | LiveRamp Platform | Data Management Platform | CRM | n/a | 2020 | 2020 |
In 2020 Elantas Beck deployed LiveRamp Platform on its corporate website as a Data Management Platform to centralize customer identity and audience workflows for marketing and digital experience functions. The LiveRamp Platform implementation is focused on web-based data capture and audience activation, positioning the application to manage identity resolution, data onboarding, and audience segmentation for digital channels used by Elantas Beck.
The deployment architecture centers on site-level instrumentation and server-side data flows into the LiveRamp Platform, enabling audience build and activation for downstream ad tech and analytics systems. Governance and operational scope emphasize marketing and digital analytics teams, with configuration aligned to typical Data Management Platform capabilities such as identity stitching, deterministic and probabilistic matching, audience export, and privacy-aware consent handling, supporting Elantas Beck LiveRamp Platform Data Management Platform marketing and customer engagement workflows.
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Marketing Automation | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2022 | 2022 |
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Tag Management | CRM |
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2021 | 2021 |
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Elantas Beck IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Azure Cloud Services | Application Hosting and Computing Services | IaaS | n/a | 2020 | 2020 |
In 2020 Elantas Beck deployed Microsoft Azure Cloud Services as its Application Hosting and Computing Services for the corporate website. The implementation uses Microsoft Azure Cloud Services to provision public cloud compute, object storage, networking and platform services that host the corporate web front end and associated content delivery functions. The architecture emphasizes cloud-native hosting, scaling web workloads and centralizing site management on Azure.
Operational ownership sits with the central IT infrastructure and web operations teams, aligning web publishing, content management integration and infrastructure provisioning workflows under cloud governance and standard change control. The deployment impacts website availability, content delivery and infrastructure management processes while leveraging Application Hosting and Computing Services capabilities for compute elasticity, storage, and network configuration.
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Elantas Beck
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Apps Being Evaluated by Elantas Beck Executives
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