Elobau
Elobau Technographics
Elobau Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Elobau and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 Elobau employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Elobau has purchased the following applications: SAP S/4HANA Cloud for ERP Financial in 2023, Microsoft 365 for Collaboration in 2019, CleverReach for Marketing Automation in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Elobau is running and its propensity to invest more and deepen its relationship with SAP , Microsoft , CodeTwo or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Elobau revenues, which have grown to $171.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Elobau intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Elobau Tech Stack and Enterprise Applications
Elobau ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4HANA Cloud | ERP Financial | ERP | n/a | 2023 | 2024 |
In 2023 Elobau implemented SAP S/4HANA Cloud as its core ERP Financial solution, opting into the GROW with SAP offering targeted at midsize cloud ERP adoption. The project aligns SAP S/4HANA Cloud with Elobau’s manufacturing operations in Germany, reflecting a company-level deployment for a business with approximately 1,200 employees and a global customer footprint.
The implementation concentrated on standard ERP Financial capabilities, including general ledger, accounts payable and receivable, asset accounting, management accounting and period-end close orchestration. Configuration emphasized a standardized financial data model, role-based finance workflows and cloud-native transaction processing consistent with SAP S/4HANA Cloud functional patterns, while supporting electronic invoicing and statutory reporting requirements typical for German manufacturing firms.
Operational integration work focused on aligning financial processes with procurement, order-to-cash and production planning functions, creating integration points for master data, transactional posting and financial document flows. The deployment model preserved a cloud-first architecture for core finance workloads, with orchestration of finance-led business events to support cross-functional process handoffs between finance and operational domains.
Governance centered on establishing master data controls, chart of accounts rationalization and centralized period close procedures to enforce consistent financial processing and compliance. The rollout was positioned to standardize finance operations across sites and to institutionalize recurring finance workflows and approval controls within SAP S/4HANA Cloud.
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Elobau Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Elobau implemented Microsoft 365 as its enterprise Collaboration platform. The manufacturer headquartered in Germany with approximately 1200 employees is publicly using Microsoft 365 on its website, indicating organization-wide adoption for internal communication and document collaboration.
The Microsoft 365 deployment centers on standard Collaboration capabilities, including Exchange Online email, SharePoint for document and content management, Microsoft Teams for chat and meetings, OneDrive for cloud file storage, and the Office desktop and web productivity applications. Configuration activities implied by this footprint include tenant provisioning, mailbox and site architecture, Teams topology, and the creation of document libraries and permissions frameworks to support project collaboration and technical documentation workflows.
The source does not list specific third party integrations or implementation partners, so named integrations are not available. Operational coverage is described at the corporate level, supporting business functions such as engineering, production support, sales, and administrative collaboration across the organization.
Governance and operational controls for Microsoft 365 deployments typically involve centralized identity and access management, Teams and SharePoint lifecycle policies, and administrator role separation, and Elobau's implementation would be expected to align with those controls to manage document access and collaboration governance. This narrative concentrates on structural deployment elements and functional modules rather than measured outcomes.
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2016 | 2016 |
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Elobau CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| CleverReach | Legacy | CleverReach | Marketing Automation | CRM | n/a | 2021 | 2021 |
In 2021, Elobau deployed CleverReach on its website. CleverReach is used as the Marketing Automation application to manage email campaigns, web sign up forms, and subscriber list orchestration across the corporate web channel.
The implementation centers on web-embedded campaign tooling and list management, with deployment anchored in site-level form capture and newsletter distribution workflows. Functional modules and capabilities implemented include template-driven campaign design, subscriber segmentation and list hygiene controls, automated welcome and lifecycle email flows, and tracking for web-originated contacts. Operational ownership is described at the marketing and digital communications function, with governance focused on subscriber consent controls, administrative role configuration for campaign operators, and documented processes for template approval and list maintenance.
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Elobau ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2023 | 2023 |
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Elobau IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Elobau
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Elobau Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Elobau IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Elobau digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Elobau Technographics
Elobau is a Manufacturing organization based in Germany,
with around 1200 employees and annual revenues of $171.0 million.
Elobau operates a diverse technology stack with applications such as
SAP S/4HANA Cloud, Microsoft 365 and CleverReach,
covering areas like ERP Financial, Collaboration and Marketing Automation.
Elobau has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Microsoft and CleverReach.
Elobau recently adopted applications including
SAP S/4HANA Cloud in 2023, CodeTwo Email Signatures in 2022 and CleverReach in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Elobau’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Elobau’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Elobau technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.