Estrid Technographics
Estrid Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Estrid and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 90 Estrid employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Estrid has purchased the following applications: Klarna Payments for Payment Processing in 2020, Teamtailor ATS for Recruiting, Applicant Tracking System in 2019, Google Workspace (Formerly Google G-Suite) for Collaboration in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Estrid is running and its propensity to invest more and deepen its relationship with Klarna , Teamtailor , Google or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Estrid revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Estrid intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Estrid Tech Stack and Enterprise Applications
Estrid ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Klarna | Legacy | Klarna Payments | Payment Processing | ERP | n/a | 2020 | 2020 |
In 2020, Estrid implemented Klarna Payments. The implementation of Klarna Payments on Estrid's public online store https://www.estrid.com centralized customer checkout and payment handling for the Sweden-based retail brand.
Klarna Payments was configured to support typical Payment Processing capabilities including payment authorization, capture, refunds and buyer-facing checkout components. The implementation centralized card and alternative payment methods within the storefront checkout flow to present consistent payment options to customers.
Operational scope covered e-commerce operations, customer service, and finance functions, with governance centered on checkout workflow management and payment reconciliation processes. Klarna Payments serves as the primary online payment rail for Estrid's website, aligning Payment Processing with transactional operations and customer support workflows.
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Estrid HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Teamtailor | Legacy | Teamtailor ATS | Recruiting, Applicant Tracking System | HCM | n/a | 2019 | 2019 |
In 2019 Estrid implemented Teamtailor ATS on its public website to centralize recruiting workflows. Estrid uses Teamtailor ATS, a Recruiting,Applicant Tracking System, to manage talent acquisition and hiring operations across its HR and hiring teams in Sweden.
The implementation embeds the Teamtailor ATS career site module directly on Estrid.com, capturing applicant submissions and presenting branded job listings and employer content. Configurations include job posting management, candidate profiles and pipelines, staged interview workflows, and automated candidate communication consistent with Recruiting,Applicant Tracking System capabilities.
Operational coverage is focused on HR and hiring managers, who access a centralized applicant database within Teamtailor ATS for screening, interview coordination, and status updates. The deployment leverages web-based career page integration to route applicants into the ATS, preserving source attribution and structured candidate records.
Governance is centered on role based access for recruiters and hiring managers, defined pipeline stages for approvals and offer progression, and template driven communication to standardize candidate experience. Teamtailor ATS is the primary system of record for applicant tracking and career site presentation on Estrid.com.
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Estrid Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Legacy | Google Workspace (Formerly Google G-Suite) | Collaboration | Collaboration | n/a | 2019 | 2019 |
In 2019, Estrid implemented Google Workspace (Formerly Google G-Suite) for Collaboration to support internal productivity and to underpin communications referenced on its public website. The Sweden-based retail company provisioned Google Workspace as a cloud-native SaaS suite to provide company domain email and core collaboration tooling across corporate functions, aligning the application with day-to-day business communication and document workflows.
Google Workspace (Formerly Google G-Suite) deployment at Estrid covered standard Collaboration capabilities including Gmail, Google Drive, Google Docs, Google Calendar, and Google Meet, with administration and user lifecycle managed through the Google Admin console and role-based account provisioning. The presence of Google Workspace on Estrid's website indicates the suite is used for both internal collaboration and public-facing communication workflows, supporting marketing, customer support, and operations with centralized account and policy controls.
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Estrid SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
 |
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Real-Time Transportation Visibility | SCM |
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2020 | 2020 |
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Estrid CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Estrid PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2019 | 2019 |
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Transactional Email | PaaS |
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2021 | 2021 |
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Estrid IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Estrid
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Estrid Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Estrid IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Estrid digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Estrid Technographics
Estrid is a Retail organization based in Sweden,
with around 90 employees and annual revenues of $10.0 million.
Estrid operates a diverse technology stack with applications such as
Klarna Payments, Teamtailor ATS and Google Workspace (Formerly Google G-Suite),
covering areas like Payment Processing, Recruiting, Applicant Tracking System and Collaboration.
Estrid has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Klarna, Teamtailor and Google.
Estrid recently adopted applications including
Microsoft Azure Cloud Services in 2022, Criteo Commerce Media Platform in 2021 and Amazon SES in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Estrid’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Estrid’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Estrid technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.