Richmond Hill, L4B 2N3, ON,
Canada
Extreme Brandz Technographics
Extreme Brandz Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Extreme Brandz and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Extreme Brandz employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Extreme Brandz has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2013, New Relic APM for Application Performance Management in 2021, Akamai CDN for Content Delivery Network in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Extreme Brandz is running and its propensity to invest more and deepen its relationship with Oracle , New Relic , Akamai or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Extreme Brandz revenues, which have grown to $5.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Extreme Brandz intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Extreme Brandz Tech Stack and Enterprise Applications
Extreme Brandz ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013, Extreme Brandz implemented Oracle NetSuite ERP. The deployment established Oracle NetSuite ERP as the companys centralized ERP Financial system for the 50-employee Canadian media company, consolidating accounting and financial management functions into a single cloud-based platform.
The implementation focused on core financial modules, including general ledger, accounts payable, accounts receivable, billing, bank reconciliation, and financial reporting. Oracle NetSuite ERP was configured to support automated journal processing, invoice aging workflows, and consolidated financial reporting templates appropriate for a single-entity media business.
Operational coverage centered on finance, accounting, and corporate management workflows, with the system handling billing and revenue management processes typical of media operations and orchestrating monthly period close activities. The scope was proportionate to a Canada-only deployment, aligning record-to-report and order-to-cash processes under the ERP Financial environment.
Governance and process changes emphasized a centralized chart of accounts, role based access controls, and standardized approval workflows for payables and receivables. Rollout included configuration of period close procedures and reporting structures to establish repeatable month-end controls and audit readiness.
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Extreme Brandz ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2021 | 2021 |
In 2021, Extreme Brandz implemented New Relic APM on its website to establish continuous application-level monitoring. The deployment aligns with the Application Performance Management category and is focused on instrumentation of the web application to capture transaction-level telemetry and error visibility.
Configuration work centered on installing New Relic APM agents and building dashboard and alerting constructs. The implementation emphasized collection of response time metrics, transaction traces, and error analytics, with threshold-based alerts to support incident triage and release validation workflows.
Operational ownership is concentrated in engineering and site reliability activities for the website, with performance telemetry surfaced in New Relic APM dashboards for operational review. Governance was structured around standardized alert rules and dashboard templates to ensure consistent monitoring and to drive troubleshooting and validation practices for the web properties.
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Extreme Brandz IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Akamai | Legacy | Akamai CDN | Content Delivery Network | IaaS | n/a | 2021 | 2021 |
In 2021 Extreme Brandz deployed Akamai CDN on their website. The implementation centers on Akamai CDN as a Content Delivery Network to accelerate web asset delivery and media playback supporting the company s marketing and digital media functions.
Configuration focused on standard CDN capabilities, including edge caching and cache control rule sets, TLS termination and certificate management, origin fetch policies, and content invalidation workflows. The implementation also incorporated HTTP 2 support and media delivery optimizations consistent with image and video acceleration and adaptive media streaming patterns.
Akamai CDN was integrated directly with Extreme Brandz s public website and origin web servers, handling static assets, images, and hosted video content across the company s digital channels. Operational ownership is split between web operations and marketing for content publication, cache purge requests, and media release coordination.
Governance practices documented during provisioning included DNS configuration, TLS certificate management, cache rule governance, and inbound origin protection settings, with monitoring and analytics from Akamai CDN used to observe edge behavior and delivery performance. Deployment practices emphasize defined content invalidation processes and rule-based caching to maintain media freshness and consistent end user playback.
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IT Decision Makers and Key Stakeholders at Extreme Brandz
| First Name | Last Name | Title | Function | Department | Phone | |
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Brand Vice President | VP | Operations | |
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National Director of Operations | Director | Finance | |
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VP of Development | VP | Operations | |
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Apps Being Evaluated by Extreme Brandz Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||