Toronto, M4M 1G4, ON,
Canada
Extreme Reach Canada Technographics
Extreme Reach Canada Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Extreme Reach Canada and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 50 Extreme Reach Canada employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Extreme Reach Canada has purchased the following applications: Workable ATS for Applicant Tracking System in 2020, Drift AI Chatbot for Chatbots and Conversational AI in 2021, Cisco Webex Meetings for Audio Video and Web Conferencing in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Extreme Reach Canada is running and its propensity to invest more and deepen its relationship with Workable , Symmetry Software , Drift or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Extreme Reach Canada revenues, which have grown to $10.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Extreme Reach Canada intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Extreme Reach Canada Tech Stack and Enterprise Applications
HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workable | Legacy | Workable ATS | Applicant Tracking System | HCM | n/a | 2020 | 2020 |
In 2020, Extreme Reach Canada implemented Workable ATS. The implementation provisioned Workable ATS as the company Applicant Tracking System to centralize recruiting and to support talent acquisition and HR activities within Extreme Reach Canada.
Deployment used a cloud hosted Workable ATS environment and embedded Workable on the company careers site to capture applications directly from the website. Configured functional modules included job posting and careers page integration, candidate sourcing and resume parsing, pipeline and stage management, interview scheduling, and offer management, aligning with standard Applicant Tracking System workflows.
Operational coverage focused on the company talent acquisition and HR functions, with hiring managers and recruiting coordinators using Workable ATS to route candidates through standardized approval stages. Governance emphasized consolidation of candidate records and standardized interview workflows, while the website integration ensured application form data flowed into the Applicant Tracking System for end to end candidate orchestration.
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Payroll Tax Compliance | HCM |
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2017 | 2017 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Drift | Legacy | Drift AI Chatbot | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021 Extreme Reach Canada deployed Drift AI Chatbot on its corporate website. The implementation uses Drift AI Chatbot in the Chatbots and Conversational AI category to automate website visitor engagement and to handle initial lead interactions. Deployment scope is the company website and it targets marketing and sales front-line workflows, including lead capture, conversational qualification, and routing for follow up. For a 50 person professional services firm the approach emphasizes centralized administration and lightweight operational overhead.
Configuration centered on conversational playbooks, natural language intent detection, qualification flows, canned responses, and live agent escalation to maintain continuity of handoffs. Governance and operational ownership were aligned to marketing and sales operations for bot script updates, playbook management, and ongoing tuning of conversational behavior. Drift AI Chatbot is used to instrument real-time conversational workflows on web pages and to support marketing to sales handoffs through structured chat interactions.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2018 | 2018 |
In 2018, Extreme Reach Canada deployed Cisco Webex Meetings as its Audio Video and Web Conferencing solution. Cisco Webex Meetings is surfaced on the company website to provide browser-based join flows for client and partner sessions, using the vendor Cisco Systems. The implementation exposes core conferencing capabilities including scheduled meetings, video and audio conferencing, screen sharing, and cloud recording. The deployment footprint reflects a small professional services environment and is configured for company-wide use across client-facing and internal collaboration scenarios.
Operationally the deployment is provisioned to present web-hosted meeting entry points on extremereach.com/ca, enabling meeting creation and participant join without requiring a separate desktop client where browser support is available. Configuration work emphasized meeting templates, host controls, participant management, and recording controls, along with administrative settings for account and policy management. Governance centered on centralized administration of user accounts and meeting policies for sales, marketing, and client services teams. The record identifies Cisco Webex Meetings as the active Audio Video and Web Conferencing platform used by Extreme Reach Canada for external client sessions and internal meetings.
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Collaboration | Collaboration |
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2011 | 2011 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Web Content Management | Content Management |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2012 | 2012 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Application Hosting and Computing Services | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Extreme Reach Canada
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Extreme Reach Canada Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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