FEMSA
Avenida General Anaya, Number 601 Poniente, colonia Bella Vista,
Monterrey, 64410,
Mexico
Monterrey, 64410,
Mexico
52 818-328-6000
Consumer Packaged Goods
FEMSA Technographics
FEMSA Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by FEMSA and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 394010 FEMSA employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that FEMSA has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2014, In-House ATS for Applicant Tracking System in 2014, Oracle Retail Merchandising System for Retail Management in 2010 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems FEMSA is running and its propensity to invest more and deepen its relationship with SAP , In-House Applications , Cornerstone OnDemand or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing FEMSA revenues, which have grown to $41.69 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for FEMSA intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
FEMSA Tech Stack and Enterprise Applications
FEMSA ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2014 | 2014 |
In 2014, FEMSA implemented SAP ERP ECC 6.0 as a Global Template full-cycle implementation to provide a unified ERP Financial backbone for its consumer packaged goods operations. The SAP ERP ECC 6.0 deployment was positioned as the companywide financial system of record and central transactional ledger for finance functions.
The implementation concentrated on core ERP Financial capabilities including general ledger, accounts payable, accounts receivable, financial controlling, and centralized master data management for chart of accounts and cost centers. Configuration work emphasized template-driven harmonization of accounting structures, standardized period-end close workflows, and centralized financial master data to support statutory reporting and operational finance processes.
The harmonized solution used SAP CRM, ECC, C4C and Hybris, with SAP ERP ECC 6.0 serving as the integrated financial core that received transactional feeds from CRM and commerce channels. The project was executed with full-cycle design, build, test and rollout phases under a global template governance model, establishing change control and rollout sequencing across business units. Operational coverage extended across finance and related business functions such as order to cash and procure to pay which interfaced with CRM and Hybris for customer engagement and commerce orchestration.
|
FEMSA HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | In-House ATS | Applicant Tracking System | HCM | n/a | 2014 | 2014 |
In 2014, FEMSA deployed an In-House ATS as an Applicant Tracking System on its website. The In-House ATS serves as the web-facing careers intake, implementing job posting and distribution, candidate application capture, resume parsing, and stage-based candidate tracking consistent with Applicant Tracking System functionality. The deployment is an in-house developed, web-integrated application embedded in FEMSA's corporate careers flow and designed to capture applicant lifecycle events directly from the public site.
Operational scope focuses on HR and talent acquisition workflows within FEMSA, with the In-House ATS used to centralize requisition management, candidate screening workflows, interview scheduling, and status communications. Governance was structured around recruitment process ownership in HR, with the In-House ATS acting as the primary system of record for applicant data and candidate progression. This positions FEMSA In-House ATS Applicant Tracking System as the core application for recruiting and hiring activities sourced through the corporate website.
|
|
|
|
|
Compensation Management | HCM |
|
2017 | 2017 |
|
|
|
|
|
Core HR | HCM |
|
2017 | 2017 |
|
|
|
|
|
Learning and Development | HCM |
|
2015 | 2015 |
|
|
|
|
|
Learning and Development | HCM |
|
2018 | 2018 |
|
|
|
|
|
Performance and Goal Management | HCM |
|
2018 | 2018 |
|
|
|
|
|
Recruiting, Applicant Tracking System | HCM |
|
2018 | 2018 |
|
|
|
|
|
Recruiting, Candidate Relationship Management | HCM |
|
2014 | 2014 |
|
|
|
|
|
Succession and Leadership Planning | HCM |
|
2018 | 2018 |
|
|
|
|
|
Talent Management | HCM |
|
2013 | 2013 |
|
FEMSA ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle Retail Merchandising System | Retail Management | ERP Services and Operations | n/a | 2010 | 2010 |
In 2010, FEMSA implemented the Oracle Retail Merchandising System within its Retail Management environment. The Oracle Retail Merchandising System was installed, configured, and maintained as RMS version 10 across 7,200 retail locations, 11 warehouses, and 55 cities in Mexico, supporting broad retail and replenishment operations.
Configuration work focused on Oracle Retail Warehouse and Replenishing Systems modules, with RMS version 10 customized for replenishment workflows and inventory orchestration. Modes RMS replenishment and Date model workflow were managed using SQR-TOAD tools during operations, reflecting structured report and batch workflow management from 2001 through 2009 and continuing into the 2010 RMS program.
Operational scope centered on supply chain and merchandising functions, with the Supply Chain Systems Manager installing supply replenishing software at multiple regional branches and conducting user training for Oracle Retail Warehouse and Replenishing Systems. The implementation was supported by a governance team that supervised four Oracle Retail Merchandising System Coordinators and 15 Business Analysts who installed and supported Oracle version 10 across stores and warehouses.
Rollout and process governance emphasized localized branch installations and role-based training to align replenishment, warehouse execution, and merchandising processes with RMS configuration. The narrative documents system architecture choices, module usage, operational coverage across Mexico, and team-level governance without asserting quantified outcomes.
|
FEMSA Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2017 | 2017 |
|
|
|
|
|
Audio Video and Web Conferencing | Collaboration |
|
2017 | 2017 |
|
|
|
|
|
Collaboration | Collaboration |
|
2019 | 2019 |
|
FEMSA SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Advanced Planning and Scheduling | SCM |
|
2017 | 2018 |
|
|
|
|
|
Demand Forecasting and Planning | SCM |
|
2024 | 2024 |
|
|
|
|
|
Supply Chain Management | SCM |
|
2024 | 2024 |
|
FEMSA CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
CRM | CRM |
|
2014 | 2014 |
|
FEMSA ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IT Service Management | ITSM |
|
2005 | 2005 |
|
FEMSA TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Treasury Management | TRM |
|
2022 | 2022 |
|
FEMSA IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2019 | 2019 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2012 | 2012 |
|
FEMSA CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Secure Email Gateways (SEGs) | CyberSecurity |
|
2019 | 2019 |
|
|
|
|
|
Web Application Firewalls (WAF) | CyberSecurity |
|
2021 | 2021 |
|
IT Decision Makers and Key Stakeholders at FEMSA
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
|
Group Head of Compensation and Benefits & Corp HR | Director | HR | |
|
|
|
HR Transformation Senior Manager | Manager | HR | |
|
|
|
Group Director Human Resources | Director | HR | |
|
|
|
HR Business Partner | Manager | HR | |
|
|
|
HR Business Partner | Manager | HR | |
|
|
|
CEO | CXO | Finance | |
|
|
|
IT Operations Manager | Manager | IT | |
|
|
|
Vice-President of Strategic Businesses | VP | Operations | |
|
|
|
CFO | CXO | Finance | |
|
|
|
Business Relationship Manager IT | Manager | IT | |
|
|
|
Human Resources Manager | Manager | HR | |
|
|
|
Senior Executive Talent Acquisition | Director | HR | |
|
Apps Being Evaluated by FEMSA Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from FEMSA IT executives and key decision makers. This section highlights FEMSA's latest recorded technology evaluations, including NAVEX whistleB for Whistleblowing Management on 2025-09-04 and Gallup Q12 for Employee Engagement on 2025-08-04. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the FEMSA digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-09-04 | FEMSA | Evaluated | NAVEX Global | NAVEX whistleB | Whistleblowing Management | TRM |
| 2025-08-04 | FEMSA | Evaluated | Gallup | Gallup Q12 | Employee Engagement | HCM |
FAQ - APPS RUN THE WORLD FEMSA Technographics
FEMSA is a Consumer Packaged Goods organization based in Mexico,
with around 394010 employees and annual revenues of $41.69 billion.
FEMSA operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, In-House ATS and Oracle Retail Merchandising System,
covering areas like ERP Financial, Applicant Tracking System and Retail Management.
FEMSA has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, In-House Applications and Oracle.
FEMSA recently adopted applications including
RELEX Demand Planning in 2024, RELEX Supply Chain in 2024 and Kyriba Treasury in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of FEMSA’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates FEMSA’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete FEMSA technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.