AI Buyer Insights:

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Michelin, an e2open customer evaluated Oracle Transportation Management

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

● Marriott International, an Oracle PeopleSoft ERP customer evaluated Microsoft Dynamics 365 Business Central

● Adelphi University, an ADP Enterprise eTIME customer evaluated Workday Time and Attendance

● Coles Supermarkets, an Oracle Retek POS customer evaluated NCR Voyix Counterpoint

● Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

● Department Of Homeland Security, an Oracle E-Business Suite customer evaluated SAP S/4HANA Cloud

● Synovus Bank, a Q2 Digital Banking customer evaluated Apiture Digital Banking

● Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

● Florida State University, an Oracle PeopleSoft HCM customer evaluated Workday HCM

● JLG Industries, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Printpack, an Oracle JD Edwards EnterpriseOne customer evaluated Oracle Cloud ERP

● Habib Bank, an Finastra Misys FusionBanking Equation customer evaluated FIS Core Banking

● Travelers, an Exterro Zapproved ZDiscovery customer evaluated LexisNexis CounselLink

● Hendrick Automotive, an Oracle NetSuite Procurement customer evaluated Coupa Procurement

● Deutsche Rentenversicherung Bund, a SAP S/4 HANA HCM customer evaluated SAP SuccessFactors Employee Central

● TJX Companies, an Oracle E-Business Suite customer evaluated Workday Financial

● Albertsons, a Procurant One customer evaluated Oracle Procurement Cloud

● Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

● Fluke Corporation, an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Pacific Coast Producers, an Oracle JD Edwards EnterpriseOne customer evaluated SAP S/4HANA Cloud

● MECCA Australia, a Microsoft Dynamics NAV customer evaluated SAP S/4HANA

● Hong Kong Polytechnic University (PolyU) , an Oracle E-Business Suite customer evaluated SAP S/4 HANA

● Indiana University, an Oracle PeopleSoft Global Payroll customer evaluated Workday Payroll

● City of Richmond, VA, an Oracle E-Business Suite customer evaluated Tyler Munis ERP

● Ivy Tech Community College, a RNL ScaleFunder customer evaluated Virtuous CRM

● Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

● City of Fresno, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Becker Industrie, a Microsoft Dynamics AX customer evaluated Microsoft Dynamics 365 F&O

● First Citizens Bank, a Fiserv Signature Bank Platform customer evaluated FIS Core Banking

● Zurich Insurance Group, a Guidewire ClaimCenter customer evaluated Duck Creek Claims

● Harvard University, an Oracle PeopleSoft HCM customer evaluated Oracle Cloud HCM

● BDO Unibank, a Finastra Misys Opics customer evaluated ION IT2 Treasury

● Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

● Ahold Delhaize USA, an Oracle Retail Merchandising customer evaluated SAP Retail Management

● Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

● Southern Company, a Hitachi Ventyx FocalPoint customer evaluated AVEVA PI System

● First Horizon Bank, an nCino Loan Origination customer evaluated FIS Commercial Loan Servicing

● Washington State University, a Workday Time customer evaluated UKG Pro Timekeeping

● California Polytechnic State University, an Oracle PeopleSoft ERP customer evaluated Oracle Cloud ERP

● Sunflower Bank, a Fiserv Signature Bank customer evaluated FIS Horizon

● Michelin, an e2open customer evaluated Oracle Transportation Management

● ASGC Group, an Oracle E-Business Suite customer evaluated Oracle Cloud ERP

Fila Marketing
Location
16/F Manhattan Place 23 Wang Tai Rd Kowloon Bay,
Hong Kong, n/a,
Hong Kong
Website
https://www.fila.com.hk/
Phone
852-39871117
Artw industry
Distribution
Employee
Revenue

Fila Marketing Technographics

Fila Marketing Technographics, Software Purchases, AI and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Fila Marketing and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10 Fila Marketing employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

During our research, we have identified that Fila Marketing has purchased the following applications: Adyen for Payment Processing in 2021, iZooto for Chatbots and Conversational AI in 2021, Shopline Platform for eCommerce in 2021 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Fila Marketing is running and its propensity to invest more and deepen its relationship with Adyen , Datability Technologies Private Limited , Omnichat or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Fila Marketing revenues, which have grown to $1.3 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Fila Marketing intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Fila Marketing Tech Stack and Enterprise Applications

Fila Marketing ERP
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Adyen Legacy Adyen Payment Processing ERP n/a 2021 2021
In 2021, Fila Marketing implemented Adyen as its Payment Processing solution on its public ecommerce website. The deployment positions Adyen at the checkout layer to handle online card acceptance, authorization, and settlement for the company’s Hong Kong storefront. The implementation uses web-based integration patterns combining Adyen-hosted components and API-driven server-side flows to enable tokenization, card scheme routing, and authorization orchestration. Operational scope is focused on ecommerce and finance functions within the ten-person organization, supporting order-to-cash and payment reconciliation workflows. Adyen is configured to provide gateway-level payment orchestration and hosted payment components consistent with Payment Processing functional terminology, aligning the Company Adyen Payment Processing relationship with checkout and payment operations.
Fila Marketing AI-Powered Application
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Datability Technologies Private Limited Legacy iZooto Chatbots and Conversational AI AI-Powered Application n/a 2021 2021
In 2021, Fila Marketing implemented iZooto on their website. Fila Marketing, a Hong Kong distribution company with approximately 10 employees, deployed iZooto as a Chatbots and Conversational AI application to centralize website customer engagement and automate web messaging workflows. The implementation embeds the iZooto client in the site front end to enable category-aligned capabilities including on-site conversational prompts, push notification orchestration, behavior-triggered messaging, subscriber segmentation, and campaign management. Configuration and day to day operations are organized around marketer-facing campaign tooling and front-end tagging, aligning iZooto with web marketing and e-commerce processes while concentrating governance and message lifecycle management within the companys marketing function.
Chatbots and Conversational AI AI-Powered Application 2022 2022
Fila Marketing eCommerce
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Shopline Legacy Shopline Platform eCommerce eCommerce n/a 2021 2021
In 2021, Fila Marketing deployed the Shopline Platform as its eCommerce solution on its corporate website. The Shopline Platform is used to manage the online storefront and order capture for this Hong Kong distribution company with about 10 employees. The deployment is centered on a cloud-hosted storefront and commerce management model consistent with eCommerce platforms, providing hosted site delivery and centralized administrative controls. Configuration emphasizes catalog management, storefront content control, shopping cart and order entry workflows, and administrative controls for product pricing and inventory visibility, aligned with the company size and distribution business model. Operational ownership is described across marketing and sales functions, supporting online merchandising and order processing for the website. Governance focuses on routine content and catalog maintenance processes and role-based administrative access for web operations rather than extensive integration projects.
Fila Marketing CRM
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Customer Data Platform CRM 2022 2022
Customer Experience CRM 2021 2021
Digital Advertising Platform CRM 2021 2021
Marketing Analytics CRM 2021 2021
Partner Relationship Management CRM 2022 2022
Tag Management CRM 2020 2020
Fila Marketing PaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Transactional Email PaaS 2022 2022
Fila Marketing IaaS
Vendor
Previous System
Application
Category
Market
VAR/SI
When
Live
Insight
Application Hosting and Computing Services IaaS 2020 2020
Content Delivery Network IaaS 2020 2020
Content Delivery Network IaaS 2022 2022

IT Decision Makers and Key Stakeholders at Fila Marketing

First Name Last Name Title Function Department Email Phone
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Apps Being Evaluated by Fila Marketing Executives

APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Fila Marketing IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Fila Marketing digital transformation priorities and AI adoption trends.
Date Company Status Vendor Product Category Market
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FAQ - APPS RUN THE WORLD Fila Marketing Technographics
Fila Marketing is a Distribution organization based in Hong Kong, with around 10 employees and annual revenues of $1.3 million.
Fila Marketing operates a diverse technology stack with applications such as Adyen, iZooto and Shopline Platform, covering areas like Payment Processing, Chatbots and Conversational AI and eCommerce.
Fila Marketing has invested in cloud applications and AI-driven platforms to optimize efficiency and growth, collaborating with vendors such as Adyen, Datability Technologies Private Limited and Shopline.
Fila Marketing recently adopted applications including Omnichat ChatBot in 2022, Insider Connect in 2022 and TUNE Partner Marketing Platform in 2022, highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Fila Marketing’s key decision makers and IT executives, available to Premium subscribers.
Our research team continuously updates Fila Marketing’s profile with verified software purchases, vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Fila Marketing technographics profile, including detailed breakdowns by category, vendor, and IT decision makers.